CrossEngage integrates all data available into 360-degree customer profiles, adding easy-to-use customer journey and segmentation tools for cross-channel marketing campaigns.
CrossEngage is a SaaS solution that combines a Customer Data Platform (CDP) with cross-channel campaign management. The platform creates detailed customer profiles, which marketers use to create sophisticated segments and manage automated real-time campaigns across channels. Large platforms are increasingly monopolizing direct customer access, and personalized engagement that increases customer retention is an effective route to margin regeneration.
CrossEngage is one of the first CDP providers in Europe. Customers include Deutsche Bahn Vertrieb, HelloFresh, Sunrise, Mycs, Manufactum, Limango, Depot, and others.
Truly comprehensive customer profiles
Sophisticated segmentation and journey mapping without IT
Scalability in data management
Capabilities to handle complex data structures
Keep existing infrastructure
Use the best tools for each channel or use modern channels
Stay agile and adapt to market changes swiftly
Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in September 2021.
Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...FREE DOWNLOAD Marketing-Automation-Software-Buyer-Guide-2018.pdf