What is Convertize?

Convertize is an A/B testing platform that makes website optimization easy. Edit text, change images, add dynamic text/geolocation and track your conversion rate.

Convertize is an A/B testing and Conversion Rate Optimization platform that makes it easy to edit and test your website content. Features like the Autopilot and SmartEditor™ make it possible for anyone to increase conversions, without touching a line of code.

* A/B Testing and Split Testing
* SmartEditor™
* Autopilot
* Persuasive notifications
* Personalisation and Geolocation Plugins
* Hybrid Statistics Engine

Convertize was inspired by Consumer Psychology, and comes with everything you need to make your website more persuasive. A built-in library of A/B testing ideas gives you access to over 200 proven marketing tactics used by Amazon, and other leading eCommerce websites. You can then apply these tactics to your website in just a few clicks, with no need for coding!

Convertize is a user-friendly A/B testing tool, designed so that anyone can edit and test their content. It is perfect for any business website, helping to increase sales and sign-ups, generate more leads, and improve user experiences.

Convertize Awards

Convertize currently scores 82/100 in the A/B Testing category. This is based on user satisfaction (80/100), press buzz (43/100), and other relevant information on Convertize gathered from around the web.

The score for this software has improved over the past month. What is this?

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Convertize Review

Editors' Review by the A/B Testing Software Review Team

Convertize is a conversion optimization software solution designed for businesses and website owners who want to improve revenue and increase conversion rates through proper and effective optimization. Convertize is best suited for eCommerce, SaaS, and lead generation websites, regardless of whether it’s a small startup or a larger more established business.

The software solution is designed and built around consumer psychology to help increase your conversion rate, essentially turning more of your website visitors into actual buyers and loyal paying customers. You can add predictive notifications to any of your pages in a simple but effective drag-and-drop system.

Convertize also allows users to personalize the user experience for their website through SmartPlugins, as well as implement a comprehensive A/B testing process with more than 250 persuasion techniques by using the platform’s built-in SmartEditor.

Convertize Features

Convertize is a conversion rate optimization platform that is tailored to the science of consumer persuasion. The software solution is designed to help small and medium-sized businesses provide better quality customer experiences for website visitors, based on consumer psychology. This, in turn, allows brands and organizations to come up with marketing strategies site visitors can easily engage with or relate to.

The A/B testing and conversion rate optimization solution lets you empower your website visitors so you can successfully transform casual site visitors and browsers into real paying customers. Convertize provides users with the right tools and applications that enable them to create unique and highly personalized experiences for website visitors and consumers, through SmartPlugins.

Using the software solution enables you to test dozens of scenarios through A/B testing using more than 200 persuasion tactics. Convertize is a smart solution that features machine learning capabilities, which allow the software to learn and assess your website visitors’ activities as they browse through the site. The system is able to take into account customer behavior and tendencies in order to create and provide a more personalized experience that drives engagement and conversions.

Convertize provides SMBs, startups, and organizations a wide range of features and capabilities, including native advertising, predictive notifications, A/B testing, personalization capabilities, on-demand coaching, and conversion rate optimization. The software solution also has real-time reporting, a drag-and-drop interface, and third-party application integration capabilities.

Convertize customer engagement urgency dynamic notifications smartplugin

Convertize Benefits

Convertize offers a robust conversion optimization solution which is designed to facilitate customer engagement and conversion rates for business websites. It is built to help SMBs and large enterprises create more effective and unique experiences for potential leads, site visitors, and existing customers through a more grounded and consumer psychology-based approach.

The software lets you drive customer engagement and increase conversion more efficiently through better customer experiences, which is achieved via customer historical data, consumer behavior, tendencies, and more.

Additionally, Convertize also increases customer engagement in a whole new way by allowing businesses to create and promote a sense of urgency, which is achieved by displaying dynamic notifications guaranteed to engage visitors and keep their attention. Through this process, you are able to persuade prospects into performing your desired actions, whether it’s making a purchase, signing up for a service, or subscribing to a mailing list.

Convertize allows you to get a clear view of the bigger picture and assess the overall performance of your messages with the software solution’s SmartPlugin feature. The feature is powered by a sophisticated algorithm that shows users their most effective and more persuasive messages, thus helping them to optimize their results in real time.

Moreover, the product utilizes an approach that invokes the element of scarcity when creating ads and messages. What this particular effect does is increase the perceived value of your products and/or services, which in turn encourages potential leads to make the purchase or take your desired action while the opportunity lasts.

The Geolocation feature helps you put out the most relevant ads and messages based on the location of your website visitors. Convertize automates the display of ads, messages, and content, so your target audience can quickly and easily relate to them based on their geographical location. This essentially increases customer engagement with your products and/or services without the need for extensive time or financial investment.

Convertize manage persuasive notifications workspace

Convertize Pricing

Convertize offers two main pricing plans: Solo and Team. Solo is available at $59 per month ($49 per month paid annually) and Team starts at $249 per month ($199 per month paid annually) but can be customized based on the number of monthly visitors. Both plans also offer a 14-day free trial with no commitment or credit card required.

Regardless of the plan (or monthly visitor size) you opt for, all users get access to:

  • Convertize SmartEditor
  • Convertize SmartPlugins
  • AB Testing
  • Platform Support
  • Website Integration
  • Targeting & Segmentation
  • On-demand Coaching

The main difference between the two plans is that Solo is limited to 3 projects and 20,000 visitors per month. Team allows for unlimited projects and collaborators and it’s price scales depending on the number of monthly visitors:

  • $249 /month ($199 /month annually) – up to 100,000 visitors per month
  • $399 /month ($329 /month annually) – up to 500,00 visitors per month
  • $599 /month ($499 /month annually) – up to 1,000,000 visitors per month
  • $999 /month ($829 /month annually) – up to 2,000,000 visitors per month


Convertize is a robust A/B testing and conversion rate optimization solution designed for eCommerce websites, software-as-a-service (SaaS) companies, consultants and web-based agencies, retailers, and service providers looking to optimize their websites and increase their conversion rates.

The software solution provides users with access to a comprehensive library of neuromarketing tactics to maximize customer engagement based on the behavior and tendencies of site visitors. It’s the same approach utilized by some of the biggest and most successful eCommerce and SaaS websites.

Convertize helps businesses understand consumer psychology, which allows them to create better and more effective engagement techniques to influence leads, prospects, and site visitors. It’s not avant-garde, but it’s certainly one impressive software solution you should consider.

Convertize Product Overview

  • Edit your web content without coding

  • A/B test different versions of your webpages

  • Track clicks, events and conversions for each version

  • Find out which images generate the most leads and which buttons get the most clicks

  • Add Geolocation, Dynamic Text and Persuasive Notifications to your pages

  • Get access to a library of A/B testing examples and Consumer Psychology principles

Languages Supported: English, French

A/B Testing Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select A/B Testing software for business. Published in December 2023.

A/B Testing, also referred to as split testing, is an important component of business analytics. Using A/B Testing, businesses compare two different versions of their website, outreach emails, or other testable components for optimization purposes. Softwar...


Convertize Features

  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • History/Version Control
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • SEO
  • Bug Tracking
  • Release Management
  • Test Management
  • Dashboards
  • Reports
  • Design Templates
Convertize Pricing

Convertize Pricing Plans


unlimited user(s) / month
  • A/B Testing
  • Predictive notifications
  • Personalization
  • SmartPlugins™
  • Up to 20,000 visitors/month


unlimited user(s) / month
  • A/B Testing
  • Predictive notifications
  • Personalization
  • SmartPlugins™
  • Up to 100,000 visitors/month


unlimited user(s) / month
  • A/B Testing
  • Predictive Notifications
  • Personalization
  • SmartPlugins™
  • Up to 500,000 visitors/month


unlimited user(s) / month
  • A/B Testing
  • Predictive Notifications
  • Personalization
  • SmartPlugins™
  • Up to 2,000,000 visitors/month


unlimited user(s) / month
  • A/B Testing
  • Predictive Notifications
  • Personalization
  • SmartPlugins™
  • Up to 1,000,000 visitors/month

Plans starting from: $49.00/month Credit card required: No

Convertize FAQs

Who are the main user groups of Convertize?

Convertize systematically increases leads, sales and sign-ups. It is used by a wide range of business websites:
* E-commerce
* Saas
* Web Agencies
* Conversion rate optimization agencies
* Fashion and retail
* Local businesses
* Real-estate

What is Convertize generally used for?

Convertize allows businesses to optimise their website for any goal. It is often used for:
* Landing page optimisation
* PPC campaign optimisation
* Conversion rate optimisation
* Lead generation

Does Convertize offer guides, tutorials and or customer support?

There are four different kinds of customer support:
* Live chat (accessed within the app)
* Online documentation
* Email support
* Video tutorials

What are some applications Convertize is commonly used in tandem with?

Wordpress, Shopify, Meganto, Prestashop

Does Convertize integrate with any other apps?

Super-fast installation with:
* Wordpress
* Shopify
* Meganto
* Prestashop
* Instapage
* Squarespace
* OpenCart
* Google Tag Manager
* Any other tag manager

Does Convertize offer multi-user capability (e.g. teams)?

Unlimited users on all plans

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