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What is ChannelAdvisor?

ChannelAdvisor is a cloud-based eCommerce platform that meets all retailers' needs.

ChannelAdvisor is a comprehensive solution for online retailers that manage their entire business process, from marketing and sales to product listing and shipping. It functions with most of the global online marketplaces (such as eBay and Amazon), social media, and digital marketing platforms.

The suite offers numerous dashboards, so users can make vital decisions on the basis of insights and reports, as well as on competitors' price tracking. It is also possible to adjust pricing based on predefined criteria, make social media campaigns, and promote products.

ChannelAdvisor is especially strong in the Product Intelligence feature, so it is easy for retailers to be ahead of product content and merchandising issues. The platform can leverage a single inventory feed, while Product Content Optimization tool makes it more likely for a product to rise in search results and make more purchases.

ChannelAdvisor Awards

ChannelAdvisor currently scores 85/100 in the eCommerce Solutions category. This is based on user satisfaction (75/100), press buzz (54/100), and other relevant information on ChannelAdvisor gathered from around the web.

The score for this software has improved over the past month. What is this?

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ChannelAdvisor Review

Editors' Review by the eCommerce Solutions Software Review Team

ChannelAdvisor is a cloud-based eCommerce platform that offers a wide range of robust solutions designed to facilitate the short- and long-term needs of retail businesses, eCommerce companies and global enterprises. 

It provides a variety of eCommerce software solutions intended to help brands connect better with their target customers around the world, optimize their key operations, boost their online presence and performance and expand their sales channel.

The comprehensive platform enables retailers to share and disseminate their product feeds as well as optimize merchandise sales. ChannelAdvisor is fully capable of managing sales via integration with various third-party solutions and marketplaces, including Amazon and eBay. 

It can also seamlessly integrate with a number of digital marketing platforms such as Google, Bing and social networking sites.

ChannelAdvisor is equipped with applications that offer users with actionable insights, empowering their companies to increase sales and improve fulfillment across multiple marketplaces and channels. 

Their Marketplaces platform allows retail businesses and organizations to register, manage and organize product listings on multiple eCommerce services and websites. 

It enables retailers to synchronize inventory levels with product demand across different websites.

The ChannelAdvisor eCommerce platform is best suited to fast-growing retail businesses, global brands and large enterprises looking to engage with their customer base throughout the buyer’s lifecycle. The platform provides key solutions ideal for expanding a company’s reach on various marketplaces and improving fulfillment across the board.

As an all-inclusive eCommerce solution, one of ChannelAdvisor’s main goals is to bolster the competitiveness of its clients by giving them the tools and the platform they need to operate at the highest level. 

The features and tools offered are meant to handle various tasks and processes, including stock inventory management, search engine optimization (SEO), pricing rules and models, product listings and more.

ChannelAdvisor Features

ChannelAdvisor offers software solutions designed to facilitate your company’s eCommerce marketing, selling and fulfilling needs. With this comprehensive and robust platform, you will be able to engage with your customers and clients throughout their entire purchasing journey. 

You can also effectively streamline your sales across more than a hundred channels in a single centralized platform and you will have access to tools you need to remain competitive.

Google and Bing Shopping

ChannelAdvisor pays special attention to the complete process of campaign management for both Bing and Google. The platform provides businesses with a retail-centric, unified support system for these search engine giants. 

It gathers all the organization’s product data and then empowers the decision-makers to use that information to optimize their listings to ensure visibility with the target customers at the appropriate times.

With ChannelAdvisor’s Google and Bing Shopping features, retailers can optimize their product content, automate and optimize bids more effectively.

Businesses can improve their marketing campaigns through A/B testing and see how their efforts actually stock up against the competition, specifically, their clickthrough rate (CTR), cost per click (CPC) and return on ad spend (ROAS).

Social media advertising

Social media has essentially become the watering hole of online dwellers. If you run a retail business, social media platforms like Facebook, Instagram and Pinterest can serve as a valuable conduit to help you find and engage with the majority of your target customers.

ChannelAdvisor offers a specific combination of eCommerce know-how and advanced technology designed to help you manage and capitalize on your social media marketing efforts, all from a single comprehensive platform.

The solution can help trim down the clutter and minimize the confusion so you and your team can focus on what’s important—keeping your social media marketing strategy on point.

With ChannelAdvisor serving as a unified platform for social media marketing, you no longer have to constantly log in and out between your social accounts. 

If your brand has a presence on Instagram, Facebook and Pinterest, you may set up those accounts only once and you can simply manage all your campaigns within a central platform.

Managed Services for Marketplaces

This particular feature is especially useful for companies that don’t have the time to effectively handle some of the day-to-day processes, responsibilities and challenges normally associated with running an eCommerce business in a highly competitive environment. 

ChannelAdvisor helps eCommerce businesses by employing a dedicated team of specialists to provide technical assistance and expertise through managed services. Keep in mind this is a comprehensive platform, with a lot of advanced features, enhancements and capabilities that can sometimes be overwhelming to some users.

Managed Services for Marketplaces is a viable option for companies that just simply want to take full advantage of what the platform has to offer from the get-go, without having to deal with all the technicalities and the hassles often associated with comprehensive feature-packed solutions.

ChannelAdvisor’s managed services can help eCommerce businesses with fine-tuning their eBay and Amazon advertising campaigns, the development of their competitive pricing strategies, the accuracy of their inventory forecasts and many more.

Shipping Management Suite

The Shipping Management Suite is a feature that enables you to stay connected with different shipping partners and courier service providers, all within a single platform. This is one of the many features in ChannelAdvisor’s fulfillment solution. 

With it, you will be able to streamline your pick lists, process bulk orders, create professional-looking branded packing slips, choose the best rate for every order, print labels of various carriers and so on.

ChannelAdvisor’s Shipping Management Suite is a full-service platform designed to address the shipping needs of any web-based retail business. 

It allows you to take full advantage of your fulfillment options without driving up the cost of shipping. Some of the shipping services supported by the platform include UPS, FedEx, USPS, Amazon Seller Fulfilled Prime and Pitney Bowes.

ChannelAdvisor Benefits

ChannelAdvisor is a comprehensive and reliable eCommerce solution equipped with some of the most recent industry trends and technologies. 

The platform provides all the tools and functions any business owner needs to capitalize on every opportunity available in a highly competitive industry. The following are some of ChannelAdvisor’s more notable benefits:

Wide range of eCommerce solutions

Having to combine a wide variety of applications that have very different functions in order to accommodate the needs of an eCommerce business is a lengthy and very costly process. 

The platform is designed so businesses won’t have to deal with the time-consuming process and the high cost of blending multiple disparate solutions into a single cohesive system.

With ChannelAdvisor, you will be able to sell, market and fulfill with just a single centralized platform. It provides all the tools and functions you need to accomplish tasks and handle your day-to-day operations. 

The software solution constantly provides you with up-to-date products and services designed to optimize processes, help you reach and connect with more customers and expand your sales channel without the aid of another eCommerce platform.

Fast and cost-effective fulfillment process

When it comes to eCommerce, one of the most important aspects is fulfillment. The Shipping Management Suite is ChannelAdvisor’s answer to providing fast and cost-effective deliveries.

The feature allows you to get connected with trusted and dependable shipping partners to help speed up deliveries and to keep rates affordable.

ChannelAdvisor’s Shipping Management Suite has a centralized dashboard where you will be able to customize and streamline your pick list, process bulk orders, create your personalized packing slips and print labels.

It also comes with seamless integrations with different widely used marketplaces so you can easily automate specific tasks and efficiently manage orders for faster fulfillment.

Performance-based product pricing

ChannelAdvisor allows eCommerce companies to implement existing business rules to generate dynamic product prices. It lets them set the prices of their products according to sales demand and performance, resulting in prices automatically adapting to the latest sales trends.

For example, when the demand for a specific product dips to a certain point, the price will eventually drop to match the demand and vice versa.

ChannelAdvisor Homepage

ChannelAdvisor Pricing

Pricing information for ChannelAdvisor’s products is not available publicly. Interested parties need to contact the vendor directly to request a demo and to get a custom price quote.

You may visit the ChannelAdvisor official website for more information about their eCommerce solutions and other available services.


ChannelAdvisor is considered by many as a premier eCommerce platform packed with marketing, selling and fulfilling solutions. It is a cloud-based software solution backed by nearly two decades of industry experience. 

It is ideal for medium and large eCommerce businesses looking for an all-inclusive and reliable platform capable of handling the majority of processes and tasks related to the business, from the marketing aspect all the way to product delivery.

eCommerce Solutions Market Radar

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ChannelAdvisor Product Overview

  • Amazon and eBay Syncing

  • Schedule Product Listings

  • Webstore Creation

  • Proximity Order Routing

  • Agile Cross-Border Trade Framework

  • Product Variations

  • Multi-Channel Product Listings Option

  • Cross-Channel Inventory Management

  • Digital Marketing Solution

  • Order Management

Languages Supported: English, Chinese, Dutch, French, German, Italian, Japanese, Portuguese, Spanish

eCommerce Solutions Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select eCommerce Solutions software for business. Published in January 2022.

Different types of eCommerce solutions are suitable for different types of businesses. Some common types include enterprise, hosted and open source solutions. Key features of eCommerce software usually focus on product catalogs, ordering systems, payment op...


ChannelAdvisor Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Inventory Tracking
  • Keyword Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Payment Processor
  • Scheduling
  • Third-Party Plugins/Add-Ons
  • Product Catalog
  • Order management
  • BitCoin
  • PayPal
  • Stripe
  • SAP Integration
  • Review Monitoring
  • Payment Gateway Integration
  • Design Templates

ChannelAdvisor FAQs

Does ChannelAdvisor offer multi-user capability (e.g. teams)?


What platforms does ChannelAdvisor support?

This is a web-based service.

Does ChannelAdvisor integrate with any other apps?

Integrations: MailChimp, ShippingEasy, CrazyLister, Finale Inventory,, Ordoro, Acctivate, 3PL Central Warehouse Mgr, Peoplevox WMS, SkuVault, Bitium, Infoplus, ShipRush, Bronto, SphereWMS, Parcelhub Shipping, Shipwire.

Does ChannelAdvisor offer an API?

Yes, it offers APIs.

What is ChannelAdvisor generally used for?

This service is generally used as an eCommerce platform.

Who are the main user groups of ChannelAdvisor?

Main users of ChannelAdvisor are small and medium-sized companies looking to offer items for sale in different online stores.

Does ChannelAdvisor offer guides, tutorials and or customer support?

Support: Knowledge Base, Online Support, Phone Support, Video Tutorials.

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