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What is CallTrackingMetrics?

CallTrackingMetrics lets you track & attribute leads, from any source, giving you data to confidently make marketing decisions & increase conversions.

CallTrackingMetrics is a global conversation analytics provider giving marketers data to make confident strategy decisions. Over 100,000 users, including The Washington Post, Verizon Connect, and ServiceMaster, rely on CTM to make data-driven advertising decisions. CTM integrates with core tools marketers use every day like Google Ads and Analytics, Hubspot, Salesforce, Zoom, and Facebook.

CTM was one of the earliest call tracking providers and remains owned by its husband and wife founders, Todd and Laure Fisher. CallTrackingMetrics is named industry leaders, year after year, by top software publications like G2 and Capterra and regularly recognized for its growth and innovative culture.

CallTrackingMetrics Awards

CallTrackingMetrics currently scores 90/100 in the Call Tracking category. This is based on user satisfaction (90/100), press buzz (47/100), recent user trends (falling), and other relevant information on CallTrackingMetrics gathered from around the web.

The score for this software has declined over the past month. What is this?
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CallTrackingMetrics Product Overview

Languages Supported: English, Spanish

CallTrackingMetrics Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-Currency
  • Multi-Site
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Database
  • Call Recording
  • Custom Data Forms
  • Call Tracking
  • Call Disposition
  • Softphone
  • Time Management
  • Sales Motivator
  • Click-to-Dial
  • SAP Integration
  • Resource Management
  • Net Promoter Score
  • Software Integration
  • Automatic Call Distribution
  • Call Logging
  • Call Monitoring
  • Call Scripting
  • Campaign Management
  • Dashboards
  • Reports
  • Visualization
CallTrackingMetrics Pricing

CallTrackingMetrics Pricing Plans

Performance Plan

unlimited user(s) / month
  • Basic call tracking solution for small businesses

Connect Plan

unlimited user(s) / month
  • Advanced routing and call queues, with customizable user roles and teams
  • Softphone
  • Live agent dashboard
  • Text messaging
  • Live chat
  • Dedicated onboarding support and customer success manager

Growth Plan

unlimited user(s) / month
  • Built for marketing agencies
  • Flexible client billing and agency account structures
  • Integrates with top marketing automation and analytics tools
  • Call tracking, auto tagging, and lead scoring
  • Free phone, chat, and email support

Enterprise Plan

unlimited user(s) / month
  • A custom approach for enterprise level businesses
  • Account strategy and implementation with our Professional Services teams
  • Dedicated technical support services, with 24/7 coverage and Service-Level Agreements
  • Partner with our lead engineers to customize the platform as you grow
  • Personalized training packages to increase product adoption across your organization
  • Phased migration and guided phone number porting

Plans starting from: $39.00/month Credit card required: Yes

CallTrackingMetrics FAQs

Who are the main user groups of CallTrackingMetrics?

Mid-market brands and agencies with proactive marketing & sales teams looking to enhance their strategy and operations with advanced data across industries like healthcare, law, and home services.

Does CallTrackingMetrics offer multi-user capability (e.g. teams)?

Yes, CallTrackingMetrics offers multi-user capabilities and has custom settings and accessibility levels for individual users, teams and groups, and admins/account owners.

Does CallTrackingMetrics offer guides, tutorials and or customer support?

We offer a wide variety of implementation, training, and technical support for customers. All plans come with free live phone, chat, and email support during standard business hours. We also offer complimentary live and on-demand product training where users can even gain certifications for skills earned. Each plan comes with personalized onboarding to get you up and running quickly. For those who want a more hands-off approach, we offer paid professional services and premium support options to help with implementation, custom configuration, integration setup, and more. In addition, we have a comprehensive knowledge base and community forum to help with self-guided learning.

What is CallTrackingMetrics generally used for?

CallTrackingMetrics is a conversation analytics platform that combines powerful call tracking with full contact center management capabilities. Marketing teams use CTM to power their campaign efforts and get keyword-level conversion data on all inbound channels: calls, texts, chats, and forms. Contact center teams leverage this rich attribution data to power their conversations and enhance the customer experience. Align teams and manage your remote workforce in a single tool.

What are some applications CallTrackingMetrics is commonly used in tandem with?

Google Analytics, Google Ads, Facebook, Salesforce, HubSpot, Microsoft Dynamics

Does CallTrackingMetrics offer an API?

Yes, CallTrackingMetrics offers an open API with full developer support for those who want to build a custom solution.

What platforms does CallTrackingMetrics support?

Native integrations with: Google Ads, Google Analytics, Google Data Studio, Bing Ads, Facebook and Messenger, Salesforce, Microsoft Dynamics, HubSpot, Marketo, Zendesk, Zapier, Wordpress, Shopify, Slack, and more.

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