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What is BuiltWith?

BuiltWith is a website profiler, lead generation, competitive analysis and business intelligence tool.

BuiltWith is a service that helps marketers determine what technology was used to build a website, in order to provide leads, intelligence, and analysis. The list of web pages is created from the database containing 5,000 web technologies, over 250 websites, and 2+ million active eCommerce stores.

Classified and accessible data about the profile of a website can be helpful for anyone trying to gain new customers, particularly for comprehending which clients are using competitors’ technology. Also, users can get very valuable information about which web technologies are increasing or decreasing in usage on the web, sales volumes of eCommerce websites.

The software is frequently being used as a lead generation source, giving users access to data from around the world. They can download and export all of the results, addresses, telephone numbers, titles, names, based on spend, technologies, location.

BuiltWith Awards

BuiltWith currently scores 89/100 in the Lead Generation category. This is based on user satisfaction (86/100), press buzz (66/100), recent user trends (rising), and other relevant information on BuiltWith gathered from around the web.

The score for this software has declined over the past month. What is this?
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Lead Generation Market Radar

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BuiltWith Product Overview

  • 250+ million websites covered

  • Results updated weekly

  • Location information - actual locations of websites

  • Phone - verified telephone numbers for websites

  • Traffic ranking - US traffic ranking for 1.5m websites

  • 3+ years history - build technology reports back to 2011

  • Filtering - unlimited sub-technology reports

  • Email addresses for websites

  • Market Share Analysis - Full technology breakdown

  • TLD Analysis - Break reports down by location

Languages Supported: English

Lead Generation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Lead Generation software for business. Published in April 2024.

Products in this category help automate the task of capturing, organizing and distributing lead data among the members of a sales team. These products usually come with a CRM database that stores lead data in an organized way, making it easier for sales man...


BuiltWith Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Project Management
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Dashboards
  • Reports
  • Visualization
BuiltWith Pricing

BuiltWith Pricing Plans


Monthly Subscription
  • Data from 374,446,498 websites
  • Trends and Technology History
  • Pardot Integration
  • 22,257 Technologies
  • Predictive Leads
  • Advanced Lookup
  • Support
  • Investor Center
  • Unlimited Report Download
  • Exportable Trends
  • Usage Alerts
  • Business Location Data
  • Report Prioritization
  • Excel and CSV Export
  • Contact Names, Emails & Titles
  • Salesforce Integration
  • Competitor Comparison
  • IAB Vertical Data
  • Keyword Reports
  • Website Spend Data
  • LeadsDiscovery
  • 2 Technologies
  • 2 Retail Categories
  • 10 Keyword Reports
  • Single System Login


Monthly Subscription
  • Unlimited Technologies
  • Unlimited Retail Categories
  • Unlimited Keyword Reports


Monthly Subscription
  • Unlimited System Logins

Plans starting from: $295.00/month Credit card required: No

BuiltWith FAQs

What is BuiltWith generally used for?

BuiltWith is used for website profiling, lead generation, competitive analysis and business intelligence.

What are some applications BuiltWith is commonly used in tandem with?

This service is commonly used in tandem with CRM software.

Does BuiltWith offer an API?

Yes, there is an API offered.

Does BuiltWith offer multi-user capability (e.g. teams)?


Does BuiltWith offer guides, tutorials and or customer support?

Support: FAQs, Online Support, Phone Support, Knowledge Base, Email Support.

Who are the main user groups of BuiltWith?

Users of this service are medium-sized and large businesses.

Does BuiltWith integrate with any other apps?

BuiltWith integrates with Salesforce Sales Cloud, Google Drive, Tray.io, HubSpot Sync, Pardot Sync, Salesforce Sync, Salesforce Net New, Salesforce Coupling, Salesforce Push, Salesforce Alerts, Excel, Google Sheets, Zapier New Leads, Close.io New Leads, Pipedrive New Leads, SugarCRM New Leads, Podio New Leads.

What platforms does BuiltWith support?

This is a web-based platform.

BuiltWith Competitors BuiltWith Alternatives

BuiltWith Alternatives & Competitors

Zoho LandingPage
Zoho LandingPage
  2599 87/100
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Crunchbase Pro
Crunchbase Pro
  339 91/100
Lead Generation Software
  269 94/100
Lead Generation Software
  141 86/100
Lead Generation Software
  435 89/100
Lead Generation Software
  180 90/100
Lead Generation Software

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