Branding Compass

What is Branding Compass?

Automated, expert branding advice. Quickly discover the best words, fonts, colors and visuals to build your brand, market your business and attract your ideal customers.

Branding for a small business can be a slow, expensive process with uncertain results. Although a strong brand can give a significant business edge, the idea of working with a traditional branding firm feels confusing, risky or just out of reach for many.

In less than an hour and for under $300, Branding Compass helps business owners discover the best words, fonts, colors and visuals for their branding and marketing. Branding Compass’ online tool is self-reflective and insightful, walking business owners through a discovery process similar to what’s it’s like to working with a branding firm, but for a fraction of the time and expense. Because it was created by the owner of an award winning branding firm, the questions are on-target and the 15+ page report is like getting customized recommendations from a branding expert.

Branding Compass includes:

  • An auto-generated Unique Value Proposition.
  • A 10+ page report filled with color, fonts and visual recommendations plus educational information about design and branding.
  • A Brand Alignment chart that shows you the best words to use to attract your ideal customer.
  • A visualization of your ideal customer profile.
  • Customized advice on how to develop your branding and marketing.

Branding Compass currently scores 63/100 in the Graphic Design category. This is based on press buzz (36/100), recent user trends (falling), and other relevant information on Branding Compass gathered from around the web.

The score for this software has improved over the past month. What is this?
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Graphic Design Market Radar

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Branding Compass Product Overview

  • Helps you write a Unique Value Proposition (UVP)

  • Expert branding advice

  • Personalized 10-20 branding report

  • Recommendations on the best fonts, colors and visuals for your branding

  • Discover the best words to use to attract your ideal customer.

  • Highly-visual ideal customer profile

  • Review of your competitors

  • Customized advice on branding, design and marketing

  • Advice on how to develop your voice, writing and messaging

  • Tips on how to develop your branding including your website, logo, social media, marketing materials

Languages Supported: English
Branding Compass Pricing

Branding Compass Pricing Plans


one-time fee
  • Online workbook with unlimited revisions
  • Auto-generated Unique Value Proposition
  • One 10+ page report
  • Color palette recommendations
  • Typeface recommendations
  • Imagery inspiration and mood board
  • Examples of other brands that share your traits
  • Personalized design and branding guidance


one-time fee
  • Everything from the Standard
  • One 15+ page report
  • Brand Alignment Chart
  • Voice and messaging insights
  • Competitive Review
  • Customized marketing advice
  • Ideal customer profile


one-time fee
  • Everything from the Standard and Pro
  • Plus an individual consultation with a branding expert

Plans starting from: $99.00/month Credit card required: Yes

Branding Compass FAQs

What is Branding Compass generally used for?

It helps with all the foundational work that should come before hiring a logo designer or website designer. If you're stuck on how to get your vision of your brand out of your head into concrete form, Branding Compass can help!

It helps with all the facets of building a brand, including suggests on both words/messaging and visuals.

Does Branding Compass offer multi-user capability (e.g. teams)?

Please contact us. This feature is in beta format.

What are some applications Branding Compass is commonly used in tandem with?

99 Designs or other logo design services. SquareSpace, Wix, WordPress or other web design tools. Constant Contact, MailChimp and other email marketing platforms.

With the personalized recommendations in your Branding Compass report, you'll know what fonts, colors and words to use. You can direct a designer or do it yourself faster and better.

What platforms does Branding Compass support?

This is a web-based application. It works on a phone, but you may be more comfortable using it on a laptop or desktop because it takes some time to work through the thought-provoking workbook.

Who are the main user groups of Branding Compass?

Small business owners, startup founders, solopreneurs, micro business owners, people starting a new business or trying to grow their business. It is helpful for nearly any business type including B2B or B2C.

Does Branding Compass offer guides, tutorials and or customer support?

There are embedded video tutorials throughout the online workbook.

Branding Compass Competitors Branding Compass Alternatives

Branding Compass Alternatives & Competitors

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