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What is Adverity?

Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier

Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity in demonstrating the return on investment of multichannel campaigns.

Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualizations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics.

Adverity Awards

Adverity currently scores 89/100 in the Marketing Analytics category. This is based on user satisfaction (90/100), press buzz (43/100), recent user trends (falling), and other relevant information on Adverity gathered from around the web.

The score for this software has declined over the past month. What is this?
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Marketing Analytics Market Radar

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Adverity Product Overview

  • Automated data integration from over 400 marketing data sources

  • Powerful data visualizations for all KPIs

  • Augmented analytics for uncovering new opportunities

Languages Supported: English

Marketing Analytics Software Buyer Guide 2022

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in December 2022.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...


Adverity Features

  • 2-Factor Authentication
  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Big Data
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Conversion Tracking
  • CRM Integration
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • External Integrations
  • Feedback Management
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Social-Media Integration
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Database
  • Custom Data Forms
  • Organization Management
  • BitCoin
  • PayPal
  • Stripe
  • Social Media Monitoring
  • Resource Management
  • Cloud Deployment
  • Data Conversion
  • Net Promoter Score
  • Software Integration
  • Web Mapping
  • Workflow Management

Adverity FAQs

What are some applications Adverity is commonly used in tandem with?

You can use Adverity directly with your favorite Business Intelligence tools, ingest it to econometric models, or send it to your enterprise data warehouse.

What is Adverity generally used for?

It is used to enable data-driven marketing teams to make better decisions and improve performance by analyzing data integrated from various sources into a single source of truth.

What platforms does Adverity support?

You can use Adverity to integrate data and send it for further analysis to your selected BI tool, data warehouse or data visualization app.

Does Adverity offer multi-user capability (e.g. teams)?

The users can get different Roles assigned such as:
* Administrator
* API Access Manager
* Datastream Manager
* Storage Manager

Does Adverity offer guides, tutorials and or customer support?

Yes, Adverity has an extensive documentation center where various functions and handling of the platform are described. Plus, you can reach out to our support team any time!

Who are the main user groups of Adverity?

The main user groups include:

CMO, CTO, Client Service Managers, Client Service Directors, IT Managers, Data Managers and Data Analysts.

Does Adverity offer an API?

All data collected, cleaned and harmonized in Adverity can be sent to a different location, data storage, or application via API.

Does Adverity integrate with any other apps?

We have access to over 400 applications and platforms

Adverity Alternatives

Adverity Alternatives & Competitors

SAS Customer Intelligence 360
SAS Customer Intelligence 360
  2 93/100
Marketing Analytics
Geniuslink Service
Geniuslink Service
  9 92/100
Marketing Analytics
  219 89/100
Marketing Analytics
  1149 91/100
Marketing Analytics
  63 88/100
Marketing Analytics
  199 91/100
Marketing Analytics

Adverity User Reviews

Average User Rating:
4.5/5 based on 174 user ratings.
Your Rating:
User profile picture

"Productivity in data management"

What do you like about Adverity?

It is the best tool for collecting data, processing and then analyzing it. It incorporates all data forms from different sources without challenges. Great enough they also offer free tutorials for using this tool in order to increase productivity while working with this tool. It is highly secure with high end encryption and two factor security for logging in. This ensures high privacy of company's and clients' data. It configures its data streams and connections to suit every need in our organization. This makes it unique and powerful. It allows us to create several data stacks that represent different servers thereby limiting data mixing for easy management.

What do you dislike about Adverity?

Generated reports from Adverity DataTap contain a lot of information that needs skilled people to interpret. It needs improvement on ways of simplifying reports after data analysis to make them useful to everyone.

What have you been using it for and what problems did Adverity solve?

We extract data from different data sources regardless of the format the data is in and we pool this data together, process it and analyze it to get the required information. This enable us to stay informed of trends and processes.

Ease of use
Value for money
Customer service
User profile picture

"Great Data Source Integration"

What do you like about Adverity?

Our data quality has improved generally because it cleans all data that it combines from different sources automatically. It creates a single source of data in our entire organization thereby making sure that we have uniform data in every section from a single source of truth. It gathers all data including marketing data from all our social media and campaign management software to our system in one place automatically thereby saving us a lot of time and to focus on analysis thereby increasing our productivity. It provides high end encryption of our data that is compliant and ensures that our data is only in our hands and protected. In addition, it gives us ability to customize our data stack to meet our organization requirements.

What do you dislike about Adverity?

So far it has proved to be the best tool in integrating and managing our data and we haven't encountered any challenges using it.

What have you been using it for and what problems did Adverity solve?

Previously, combining data from different data sources was a tiresome repetitive process that was consuming a lot of our time. Now every part of the process is automated with this tool and our productivity has increased tremendously. It integrates data from all kinds of data sources that we have.

Ease of use
Value for money
Customer service
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