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What is Admation?

Approval workflow, project management and resource management software for marketing teams and ad agencies.

Admation is a project management and approval workflow tool created by people who truly understand the madness of delivering large-scale online ad and marketing campaigns. They’ve created a rock-solid product designed to provide clarity and simplicity to what can often be a crazy process. Admation truly supports delivery – from brief to final delivery of high volume, complex marketing campaigns and creative projects with lots of collateral.

Some of admation's key features include:

  • online project brief and briefing templates
  • project timelines
  • marketing calendar -
  • workflow templates
  • integrated microsoft word approvals
  • online proofing and mark up
  • batch approval - compare artwork versions side-by-side
  • audit trails and checklists
  • resource scheduling and management
  • marketing asset management
  • task briefing and task management
  • project deadlines and reminders
  • brand image library
  • flexible approval workflow

Admation is a tool designed for both ad agencies, marketing teams, or any team that is managing the delivery of creative or marketing projects.

Admation currently scores 78/100 in the Creative Project Management category. This is based on user satisfaction (90/100), press buzz (40/100), recent user trends (falling), and other relevant information on Admation gathered from around the web.

The score for this software has declined over the past month. What is this?

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Admation Review

Editors' Review by the Creative Project Management Software Review Team

Admation is a project management software solution equipped with necessary tools for effective management of marketing projects and associated tasks. With the help of the software services in terms of resource management, project management and planning, approval manages the processes involved in a project from its initial brief to approval and storage of final assets.

Admation is useful for creative agencies and marketing teams wanting to have their marketing projects streamlined in a single platform.

How Admation works

Admation allows teams to effectively manage their projects with the use of advanced software tools. Its first feature is the built-in marketing calendar. The calendar allows users to organize the timeline of their projects and their respective deadlines in a single unified software solution. Mobile prompts and notifications alert users to do their respective tasks.

The project creation is easy with Admation’s online briefing forms and templates. By simply organizing all the necessary tools for project setup, the software already allows for the efficient implementation of the project itself.

Project roles and teams can be customized, to give members of a team access to one or many projects as required. Internal and external stakeholders are given access as well.

In addition, all project files and documents are stored in a centralized storage system. Access to documents and files can be set for different members of a project team.

For employees and managers having a hard time starting a project from scratch, predefined resource templates are available for perusal of the users. This gives new employees a narrower margin for errors common for new managers.

Project timelines and Gantt charts are also available in the system. This is useful to provide stakeholders information about the progress of the project. With the software, tasks and deadlines are clearly delineated.

These timelines are also given automated approval with the use of the approval network schemes of the software. Before sending out files and proposals to clients, the software always waits for the approval of the project from the executive managers.

Admation dashboard

Department workloads are also managed with Adamtion. The department dashboard shows the progress of the project within the department. When adding a new user, the timeline is updated. This gives department managers the knowledge of whether the department is taking on too many tasks.

Admation also provides automated brief generation for stakeholders and quality checkers. The brief includes important details about the project, such as the deadlines, scheduling and task deliverables.

Project managers also benefit from the software by having the tasks in a particular project outsourced to specific departments within the company. This inter-department collaboration is made easier with higher interconnectivity among users.

This also ensures reassignment of tasks is done in an easier manner. Tasks that are not performed by the assigned personnel are reassigned to the available personnel at a particular moment. Availability of the employees and team members are displayed on the department calendar.

Timesheets are also one of the key features of the software. Time and motion studies are easily conducted with the use of the software’s built-in task timer. The time it takes for a task to be completed can be recorded.

The resources of the company are also managed effectively by Admation. By analyzing the analytics of the previous task cycle, managers are given data on the possible bottlenecks within the resource demands. By predicting them, they’re easily prevented.

The software enables easier administration of the tasks on hand. By filtering and sorting out data on grounds of deadline, client demand or urgency, Admation gives users a bird’s eye view on the status of even the smallest aspect of the project.

Approval dashboards within the software enable users to have a consolidated toolbar for all the things related to the approval of a project. All briefs, files, estimates and documents are stored within the dashboard. The approval workflow is also amenable for modification upon the demands and requests of the client. Shorter workflow is needed for smaller projects. Otherwise, inefficiency ensues.

Similarly, the online proofing tool-set of the software allows users to generate a proofing scheme with the help of tools for review, markups and comments. The proofing tool-set includes basic freehand drawing, polygons, arrows, and marker color control.

Changes within a file are done in PDF or JPEG format. This saves the administrators time by removing the process of file conversion within the workflow.

Other features of the software include the following:

  • Integrated image library for various purposes
  • File conversion allows users to modify content to ready it for presentation
  • Unlimited storage takes into consideration the revised contents stored within the system
  • Download cart allows users to find their asset within the software easily and efficiently
  • Usage restriction reminders allow users to be wary of any possible copyright infringement
  • Brand asset portfolio allows teams to keep consistent branding across their publicity materials
  • Localization of advertisements can be done with the software
  • Download history allows users to determine the popularity of assets through the download data

Admation UI

The benefits of Admation

Centralized project management

Managers are given better control in terms of managing projects and tasks. Dashboards allow managers to create modifications to the works whenever necessary.

Data integration and storage

The data of the users are stored in secured memory storage. Easier retrieval of these files and documents is done with the use of the download cart features. These retrieved files are integrated to newer projects for easier implementation.

Effective analytics

Data on the efficiency of projects are determined with the use of the built-in analytics of the software. Admation keeps track of the length of time spent in a single project, the entire cost associated with the project operations and the number of skills allocated to the particular project.


Similarly, the software also analyzes projects on an individual level. The software keeps track of the length of time spent by a user when performing his specified task. By studying the time records of an individual, managers are given an insight into the level of performance an employee has. This also allows managers to quickly supplement the project team with additional personnel if the situation calls for it.

Admation pricing plans

The pricing plan of the software is a monthly license and dependent on the number of users and the Admation modules required (Approval Workflow, Resource Management, Project Management). Prospective users are advised to contact the Admation at for a customised quote.


Admation combines multiple features of project management and creative workflow administration in one platform. The software simplifies the entire process of managing and approving marketings —from the managing initial brief, through to approval and storage of final assets. 
Admation is useful for creative agencies needing simplified and holistic software for all the demands managing marketing projects. It is also specifically useful for advertising agencies, digital marketing agencies, brand marketing teams and other departments including legal and compliance.

Admation Product Overview

Languages Supported: English

Admation Features

  • Analytics
  • API
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Document Comparison
  • Email Integration
  • Employee Database
  • Expense Tracking
  • External Integrations
  • Feedback Management
  • File Sharing
  • File Transfer
  • Forecasting
  • Gantt Charts
  • Google Apps Integration
  • History/Version Control
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Multi-Account
  • Multi-App
  • Multi-Currency
  • Multi-User
  • Notifications
  • Project Management
  • Scheduling
  • Supplier Management
  • Task Scheduling/Tracking
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Product Catalog
  • Time Management
  • Organization Management
  • Review Monitoring
  • Resource Management
  • Cloud Deployment
  • Collaboration Support
  • Materials Library
  • File Format Conversion
  • Brand Asset Creation
  • Software Integration
  • Objectives Tracking
  • Multi-Source Feedback
  • Automatic Transcription
  • Process Modeling
  • Process Reporting
  • Workflow Management
  • Campaign Management
  • Access Management
  • Dashboards
  • Status Notifications
  • Reports
  • Database Search
  • Downloading

Admation FAQs

What is Admation generally used for?

Admation is a cloud based marketing project management solution which incorporates project management, resource management, approval workflow & DAM into one easy-to-use tool. Admation helps ad agencies and marketing teams to plan and track creative projects with increased transparency and collaboration; and streamline the approval workflow.

Key features include briefing templates, project timelines, online project tracking, timesheet recording, task management, online markup (all media), batch feedback, tiered approvals, DAM and many other user-friendly features.

Admation provides creative teams with one solution to manage the marketing process from initial brief to resource and task planning and management and final approval of artwork or brand assets.

Does Admation integrate with any other apps?

Yes, we integrate with a number of products. Please speak with our product team with regards to your integration requirements.

What are some applications Admation is commonly used in tandem with?

Admation is an online end-to-end solution that can replace the need to have multiple tools to manage marketing projects. Admation eliminates the reliance on different tools to manage different stages of the creative process.

Does Admation offer multi-user capability (e.g. teams)?

Yes, Admation manages the process of managing marketing campaigns, so works best when used with teams, internal and external users or used between a client (brand) and an ad agencies.

Does Admation offer guides, tutorials and or customer support?

Yes, we offer a range of training options from onsite personal training, to online remote sessions as well as a comprehensive list of training guides and videos that are available to clients online.

Who are the main user groups of Admation?

Global Ad Agencies, Digital Agencies, Brand Marketing Teams, Brand Internal Studios, Legal and Marketing Compliance teams

Does Admation offer an API?

Yes, please speak with our product team with regards to your integration requirements.

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