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What is AdEspresso?

AdEspresso is easy and intuitive Facebook Ad Management and Optimization tool, making Facebook Advertising easy and profitable for small and medium businesses.

AdEspresso is a simple yet powerful Facebook ad manager, helping retailers sell more products, grow their fan base and increase engagement within their community.
Using AdEspresso customers can easily split test every aspect of their Facebook Ads Campaigns, discovering which creatives and demographic targets deliver the best result.
It also performs conversion tracking on external websites allowing users to optimize by leads & customer acquisitions, not just CTR, making the product work behind creating Facebooks Ads, a whole lot easier.

AdEspresso Awards

AdEspresso currently scores 82/100 in the Advertising & Affiliate category. This is based on user satisfaction (67/100), press buzz (60/100), recent user trends (rising), and other relevant information on AdEspresso gathered from around the web.

The score for this software has improved over the past month. What is this?
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AdEspresso Review

Editors' Review by the Advertising & Affiliate Software Review Team

AdEspresso is a web-based advertising and affiliate software solution developed by Hootsuite for small and medium-sized businesses that require a reliable, robust, and feature-rich advertising and marketing platform. The platform allows users to easily and effectively manage their Facebook and Instagram advertising campaigns.

AdEspresso allows advertising agencies and marketing professionals to conduct a range of duties effortlessly; they can create, perform, and manage A/B testing; optimize campaigns to get the best possible returns; and create easy-to-understand visual analytics of campaign data.

The cloud-based software solution provides users with the tools to perform Facebook Ads A/B testing, obtain valuable recommendations for campaign optimization, and get a more accurate analysis of their Facebook Ads campaign through reliable and result- driven analytics.

AdEspresso analyze facebook marketing campaigns data analytics tools

AdEspresso Features

AdEspresso by Hootsuite helps users manage social media ads faster and more efficiently, especially when it comes to Facebook Ads. Dealing with marketing and advertising through Facebook can be time-consuming and difficult. AdEspresso works to eliminate that and make the entire process simpler and more effective.

To get the most realistic and effective results, you have to have the ability to create multiple variants for every single aspect of your creative approach, including different demographic targets. This is how you achieve results-driven Facebook Ad campaigns. Granted, most advertising and affiliate software solutions in the market allow you to do that, but the key is having the ability to deal with all the processes in a quick and simple manner.

AdEspresso provides a campaign editor that enables users to create and test multiple ads within minutes, instead of hours. Furthermore, having the ability to come up with new experiments to test can help increase your returns on advertising by up to a hundred percent.

The cloud-based advertising solution also allows for the easy tracking and management of all Facebook Ad campaigns. Users have more control over all their ads with regards to timing, ad placement, and custom audiences, which typically translates to higher conversion rates for the user’s brand.

AdEspresso also offers top-quality analytics tools that enable marketing professionals to analyze and optimize their marketing campaigns after publishing. The analytics solution allows you to view only the metrics you actually need for tracking and campaign optimization purposes, instead of wasting time on a multitude of data columns that only add to the confusion.

Speaking of optimizing your Facebook advertising campaigns, AdEspresso by Hootsuite actually does all the analysis for you on all your campaigns. It provides you with daily actionable recommendations, which in turn allow you to obtain better and more effective results.

AdEspresso’s PDF report builder allow users to quickly create comprehensive and detailed PDF reports of all their Facebook advertising efforts for customers, colleagues, and stakeholders. The AdEspresso Report Builder can help you create clean and professional-looking PDF reports for your Facebook Ads within minutes.

The advertising platform utilizes a drag-and-drop function that allows users to simply drag and drop the various elements they want displayed for each individual campaign. They can fully customize the display to only show the metrics they care about and how the data is being presented. In a few simple steps, your PDF report is ready to download and presented to your customers and/or bosses.

AdEspresso’s data synchronization software solution enables users to connect their Facebook Ad account to their existing customer relationship management (CRM) platform and/or email marketing tool. This allows you to keep all your leads, target audiences, and contacts always in sync and up-to-date automatically, instead of consuming the majority of your time focusing on tedious data.

AdEspresso optimize campaigns optimization tools

AdEspresso Benefits

AdEspresso by Hootsuite allows you to optimize your Facebook Ads as effortlessly as possible, regardless of your skill level or experience working with software systems, online applications, and tools. The cloud-based advertising and affiliate software solution allows for easy and painless A/B testing.

The platform enables you to create a multitude of variants of your Facebook ads with just a few simple clicks. If you have different target audiences, the ability to create a host of variants allows you to test all versions across multiple target audiences.

AdEspresso has a save function that allows you to save your preferences for audience demographics so you can reuse them on an advertising campaign in the future. You may also store all your media through the cloud so you can avoid uploading the same image, video, or audio file every time you’re trying to create Facebook ads for A/B testing.

AdEspresso also offers clean and robust analytics capabilities, which means users can finally stop relying on complex and messy data tables. The customizable dashboards enable marketing professionals to put more emphasis on key metrics in order to identify their most effective and top-performing ads. The analytics tool also allows you to assess Facebook Ads performance fairly accurately, so you don’t have to waste time and money on underperforming ads.

Finally, one of the main benefits AdEspresso provides its users is the ability to efficiently and effectively optimize campaigns and take them to the next level.

AdEspresso pdf reporting report builder facebook ads

AdEspresso Pricing

AdEspresso by Hootsuite offers four pricing plans for small and medium-sized businesses, marketing firms, and agencies. The pricing plans are billed on a monthly basis. A 14-day free trial period is also available with no credit card required.

The Base pricing plan goes for $49/month for up to $3,000-per-month Facebook Ads spending and unlimited Facebook Ads accounts. It also include essential features, automatic optimization, a PDF report builder, CRM/Leads sync (up to 3,000 leads), data update frequency (60 minutes), online support in 48 hours, and a one-hour dedicated AdEspresso training session.

The Premium Plan is worth $149/month for up to $10,000-per-month Facebook Ads spending. It comes with everything from the Base Plan in addition to the following: Up to two sub-accounts, CRM/Leads sync (up to 6,000 leads), data update frequency (40 minutes), online support in 24 hours, and a two-hour dedicated AdEspresso training session.

Then there’s the Elite Plan, which is priced at $299/month. It is good for up to $50,000-per-month Facebook Ads spending and includes everything from the Premium Plan. Important features include a white-labeled PDF report builder, up to 10 sub-accounts, CRM/Leads sync (up to 10,000 leads), data update frequency (20 minutes), online support in 12 hours, and a three-hour dedicated AdEspresso training session.

Finally, there’s the Diamond Plan for $499/month and up to $150,000-per-month Facebook Ads spending. Aside from all the features offered in the Elite Plan, this package comes with up to 30 sub-accounts, CRM/Leads sync (up to 15,000 leads), data update frequency (10 minutes), online support in six hours, and a four-hour dedicated AdEspresso training session.

Enterprise plans are also available for agencies spending more than $150,000-per-month on Facebook Ads. Interested parties may visit the AdEspresso official website for details about the enterprise plans and all the essential features that come with each pricing plan.


AdEspresso by Hootsuite enables users to easily manage advertising campaigns and Facebook Ads performance and spending. The cloud solution allows them to effortlessly conduct various A/B testing to identify the best and most effective approach to converting their target audience.

AdEspresso lets marketing firms and professionals split test every aspect of their campaigns. It comes with a variety of tools and applications to help them identify which creatives and demographic targets deliver the most actionable results.

Advertising & Affiliate Market Radar

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AdEspresso Product Overview

  • Complete A/B Testing: Create thousands of different Facebook Ads in 3 clicks, test out multiple target audiences, and save preferences including audience demographic to be reused in another campaign.

  • Powerful Analytics: Detailed matrix, customize dashboards and identify Facebook Ad performance sooner to avoid wasted time and money on underperforming ads.

  • Optimize Campaign Returns: Access to their algorithm that provides suggestions to reduce PPC and improve returns on advertising.

Languages Supported: English

Advertising & Affiliate Software Buyer Guide 2023

Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in March 2023.

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...


AdEspresso Pricing Plans

Other pricing information:

Base: $49, up to $3,000 Facebook Ads Spending.
Premium: $149, up to $10,000 Facebook Ads Spending.
Elite: $299, up to $25,000 Facebook Ads Spending.
They have a 14-day free trial for all three pricing plans.

Credit card required: N/A

AdEspresso FAQs

Who are the main user groups of AdEspresso?

The tool was developed for SMEs and SMBs because of its focus on simplicity, design and automation.

What is AdEspresso generally used for?

AdEspresso is used as a Facebook ads manager.

Does AdEspresso offer guides, tutorials and or customer support?

They offer: Guides, Webinars, eBooks, FAQs, Mail Support.

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