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What is 123FormBuilder?

123FormBuilder is a powerful form builder that allows enterprises and SMBs to easily create forms and surveys within minutes, build complex workflows, sell online and more.

Experience the Power of Easy Online Forms

123FormBuilder is a firm believer in easily gathering data to improve businesses, so it created a robust/solid online form builder that allows you to create forms and surveys as easy as 1-2-3.

Suitable for small businesses, as well as enterprises, NPOs and public administration, this product comes with an intuitive interface and a drag & drop form editor that requires no coding skills.

Using 1.000+ fully customizable templates, users can create and manage online forms for multiple purposes: lead generation, online sales, all types of surveys and polls, quizzes, bookings, real-estate, collecting payments, healthcare, education, HR and much more.

The cloud-based form builder allows you to be in control of your data at all times. You can export entries to CSV, Excel, PDF or streamline to Google Docs. Moreover, 123FormBuilder offers seamless integrations with your favorite tools, e.g. Google Analytics, Wordpress, Paypal, MailChimp, Stripe and much more. You can also take advantage of the dedicated form-building apps for Wix, Salesforce, Weebly, Hootsuite, and WordPress.

With its friendly interface and advanced features, 123FormBuilder is trusted by 1.9 million users in 185+ countries, throughout all major industry verticals.

123FormBuilder Awards

123FormBuilder currently scores 94/100 in the Lead Generation category. This is based on user satisfaction (94/100), press buzz (54/100), recent user trends (falling), and other relevant information on 123FormBuilder gathered from around the web.

The score for this software has declined over the past month. What is this?
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Lead Generation Market Radar

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123FormBuilder Product Overview

  • Intuitive drag and drop form editor

  • Fully customizable pre-made templates

  • Secure user data collection and storage

  • Branching and conditional logic

  • Multi-language and multi-page forms

  • Multiple payment gateways, real-time payment summary, discount codes, taxes

  • 3rd party popular integrations (Salesforce, MailChimp, Google Drive, Dropbox, Marketo, Wix, Wordpress etc.)

  • Real-time reports and analytics

  • API to connect with various apps

  • Stellar customer support, even for the free plan

Languages Supported: English, Spanish, French, Portuguese, Russian, German, Dutch

Lead Generation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Lead Generation software for business. Published in June 2024.

Products in this category help automate the task of capturing, organizing and distributing lead data among the members of a sales team. These products usually come with a CRM database that stores lead data in an organized way, making it easier for sales man...


123FormBuilder Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-App
  • Multi-Site
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Template Designer
  • Net Promoter Score
  • Landing Pages
123FormBuilder Pricing

123FormBuilder Pricing Plans


  • Create up to 5 forms
  • Add max 10 fields / form
  • Receive max 100 submissions/month
  • Create multi-page forms
  • E-signature and Terms of Service fields
  • Send default autoresponder


1 user(s) / month
  • Create 20 forms, unlimited fields
  • Receive max 5000 submissions/month
  • Create multi-language forms
  • Use Upload, HTML & Repeatable fields
  • Remove ads
  • Limit the number of times an option can be chosen (inventory)
  • Approval of submissions
  • Use Quiz functionality


1 user(s) / month
  • Create unlimited forms
  • Use unlimited branching and conditional logic
  • Send data to all available 3rd parties, except SalesForce
  • Collect payments using multiple payment gateways
  • Send payment confirmation
  • 2 GB Upload storage
  • Create unlimited number of filters for charts and reports
  • SSL encryption


1 user(s) / month
  • Data Encryption
  • HIPAA Compliant
  • Custom favicon
  • SalesForce integration
  • Domain Aliasing


1 user(s) / month
  • 123Workflows
  • White Label solution
  • Custom solutions

Plans starting from: $4.95/month Credit card required: No

123FormBuilder FAQs

Does 123FormBuilder offer guides, tutorials and or customer support?

Yes: Online Support (both live chat and ticketing system), Knowledge Base, FAQs, and Video Tutorials.

Does 123FormBuilder offer an API?

Yes, built on top of Laravel, the v2 API that 123FormBuilder offers is fast and easy to use. All actions are done using tokens, which can be easily generated or invalidated. Detailed documentation, including Try It Out functionality is provided.

Does 123FormBuilder integrate with any other apps?

Yes, 123FormBuilder offers multiple 3rd party integrations, such as Salesforce, Wordpress, MailChimp, Dropbox, PayPal, Stripe, Authorize.Net, Google Drive and Analytics, Marketo, Zoho CRM, Weebly, Wix, iContact, Zendesk, Egnyte, Unbounce, Zapier, etc.

Does 123FormBuilder offer multi-user capability (e.g. teams)?

Yes, 123FormBuilder allows team collaboration, in the form of adding sub-users with different permission levels.

What are some applications 123FormBuilder is commonly used in tandem with?

The service is mainly used in relation with CRMs, CMSs and data management software.

What is 123FormBuilder generally used for?

Online form building in various fields: HR, education, real-estate, registration and booking, surveys and polls, e-commerce, collecting payments, marketing, sales and much more.

Who are the main user groups of 123FormBuilder?

Small and medium-sized businesses, enterprise companies, non-profits, public administration.

What platforms does 123FormBuilder support?

123FormBuilder is a web-based platform, with Android and iOS apps.

123FormBuilder Competitors 123FormBuilder Alternatives

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