What is Badger Maps?

"Badger Maps is a sales routing app that helps field salespeople optimize their routes, manage their customer data more efficiently, find new leads faster and close more deals."

Badger Maps is a sales routing app that helps Field Salespeople close more deals and minimize busy work throughout the sales process. Badger provides automatic territory management for Field Sales Reps by helping them take action quickly on their customer data on a map, to focus in on the best opportunities. Reps using Badger reduce driving time by 20% and increase the productivity by 25%. Reps use it to automatically optimize schedules and routes to get more meetings and sales.

Badger connects with Salesforce and any other CRM, or imports spreadsheets with customer data. It then automatically organizes the data on a map so you can see where your customers are located. You can create, schedule and adjust your routes and Badger automatically optimizes them. Built-in calendar integration on the iPhone and iPad allows you to add your optimized routes as appointments on your calendar with just a couple taps. All routes are pushed to your calendar taking into account things like traffic, so that you get to your appointment when you expect to. With Badger, you are also able to visualize your customers on the map, and filter and colorize them by specific criteria, such as sales volume or priority. The Check-in feature allows you to check-in with customers while out in the field and add any notes about the appointments. With the Places feature, you can easily discover new leads in your sales territory and add them to your routes and contacts.


Badger Maps scored 88/100 in the Sales Management category. This is based on user satisfaction (91/100), press buzz (39/100), and other relevant information on Badger Maps gathered from around the web.

The score for this service has declined over the past month. What is this?

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Sales Management Market Radar

Badger Maps Product Overview

  • Accelerate Field and Outside Sales with Automated Territory Management

  • Automatically optimize your route to get 25% more sales and drive 20% less

  • CRM and Calendar integration to get Reps the information they need in the way they need it

  • Filter and colorize your customers on the map to focus on the most important ones

  • Find new leads by location and know where leads are when you are in the field

  • Create Check-in's for each customer visit, add notes and generate monthly reports that show all your activities

  • Sales reps can get the busy work of managing a sales territory done automatically

  • Badger lets you adjust to changes in your day quickly to stay on top of everything

  • Build and make adjustments to your routes to get more meetings on the fly in the field

  • Maximize revenue in your territory by having a better strategy to manage your relationships with your most important customers


Languages: English
Software Buyer Guide 2018

Sales Management Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Sales Management software for business. Published in December 2018.

Software designed for sales management helps sales managers and their teams work through the sales process from beginning to end. The features of sales management software typically focus on areas, such as, developing and managing a sales force, defining a ...

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Badger Maps Features

  • 2-Factor Authentication
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • CRM Integration
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • Expense Tracking
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Gantt Charts
  • Google Apps Integration
  • Inventory Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Currency
  • Multi-User
  • Notifications
  • Payroll
  • Project Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Supplier Management
  • Task Scheduling/Tracking
  • Tax Management
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Product Catalog
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Shipping Management
  • Order management
  • Route Optimization
Compare Pricing

Badger Maps Pricing Plans

Basic

$9.00
per user/per month ($99 yearly)
  • Upload your Customers
  • Optimize Routes
  • Schedule Appointments
  • Prospect for Leads
  • Colorize and Filter

Business

$35.00
per user/month/billed annually (billed monthly is 42$/user/month)
  • Team Sharing
  • Share Routes
  • Weekly Reports
  • Management Tools

Enterprise

$66.00
per user/month/billed annually (billed monthly is 74$/user/month)
  • One-on-One Training
  • CRM Integration
  • Technical Account Manager
  • Custom Check-Ins and Reports

Plans starting from: $9.00/month Credit card required: Yes

Badger Maps FAQs

What is Badger Maps generally used for?

Badger Maps is used for route optimization, scheduling, customer data management, lead generation and reporting.

Who are the main user groups of Badger Maps?

Field salespeople, sales managers, VP's of Sales, sales reps, sales trainers and territory sales managers. They come from various industries, such as medical devices, wholesale, construction, insurance and health care.

Does Badger Maps integrate with any other apps?

Badger integrates with CRM's and calendars.

Does Badger Maps offer an API?

Yes.

Does Badger Maps offer multi-user capability (e.g. teams)?

Yes, Badger offers multi-user accounts which allow team members to share their routes and contacts, as well as provides management tools.

What are some applications Badger Maps is commonly used in tandem with?

Badger is commonly used with a CRM and a calendar application.

What platforms does Badger Maps support?

The Badger Maps App works on all iOS and Android mobile devices and on your computer.

Does Badger Maps offer guides, tutorials and or customer support?

Yes, you can find training videos for all devices and a knowledge base on the website. You can also schedule a time to talk to customer support on the website, and they will help you get started with Badger and answer any questions.

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Badger Maps User Reviews

Average User Rating:
4.54/5 based on 30 user ratings.
Your Rating:
User profile picture

Works like magic!

// Consultant at Independent

What do you like about Badger Maps?

I upload my contacts, create my routes on the map, and go! Check-in notes are saved immediately after each stop. Badger is literally taking the organizational stress out of my multi-line independent sales activities.

What do you dislike about Badger Maps?

23 accounts per route. However, this can be overcome by starting a second route were the first one ended. Problem solved.

What have you been using it for and what problems did Badger Maps solve?

I’m using it to plan and run my routes. I’m also using it as a CRM for my meeting notes.


Usefulness
5/5
Ease of use
5/5
Value for money
4/5
Customer service
5/5
User profile picture

Badger is vital for organization.

// Life Insurance Agent at Lincoln Heritage Life Insurance Company®

What do you like about Badger Maps?

Badger is vital to organization. At this point I don’t see how could do my day to day field sales without it. I really love how I can upload all my leads at once then map out my day based on the area I’ll be working. I always colorize my accounts to see how long it’s been since I was last at a place. One of the best features is the check-in. It really helps to look back and see what transpired at my last visit and also the time of day I stopped by. This way if I didn’t catch a client in the morning I know to go back in the afternoon. I’ve been using Badger for over a year now and the customer service is A+. The folks at Badger are always helpful and reachable by phone or email. They also return calls. If you do outside sales, travel to see clients and haven’t used Badger, definitely give it a try. It will make your days so much easier and I have no doubt that you’ll love it.

What do you dislike about Badger Maps?

Not much. There are way more likes than dislikes. If I had to find something I’d say they could add a feature to keep track of doors knocked, presentations done, sales made, calls made, appointments set, referrals received and the number of people spoke to. Also providing a weekly report of these numbers. These are the only metrics I track outside of the app itself.

What have you been using it for and what problems did Badger Maps solve?

The problems solved and the benefits realized would be organization and time saving. The app allows me to be organized with the number of leads I have, and the status of each, based on previous visits. The app saves me time in allowing me to batch upload my leads via Excel. Time is also saved being able to route my day quickly and optimize my that route based on the area I’ll be working that day.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Badger Mapping is great


What do you like about Badger Maps?

badger maps provides everything you need if you are a sales representative. it has an integrated feature that allows you to import data as you please and map routes that make going around quick and efficient. i have found this app very useful and will continue to use it

What do you dislike about Badger Maps?

I found adding accounts into badger maps to be a little difficult. I was confused by what it required but with the help of the support team they had me send them my data and they fixed it up for me to be able to use on badger maps and now not only is it integrated into the app I now fully understand the feature


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Great App for Organizing Sales Accounts

// Sales Specialist - Bone Growth Stimulators at Synergy Orthopedics

What do you like about Badger Maps?

Intuitive, easy to use, allows for last minute adjustments to schedule. Visually appealing when using.

What do you dislike about Badger Maps?

I would like it to be able to easily integrate with OnePage CRM for ease of syncing contacts.

What have you been using it for and what problems did Badger Maps solve?

Organizing sales routes, managing follow-ups, etc.


Usefulness
4/5
Ease of use
5/5
Value for money
4/5
Customer service
5/5
User profile picture

Personal opinion

// LIFESTYLE AND FASHION INTERNSHIP at XXL COMUNICACIÓN

What do you like about Badger Maps?

After Streets and Trips ended their service I felt lost. Now I use Badger Maps and it's the best replacement! With Badger I can continue scheduling and planning my routes and saves me so much time every day

What do you dislike about Badger Maps?

I had some difficulties uploading my data but the great customer service helped me out and fixed it


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Fantastic tool to simplify and maximize your time.


What do you like about Badger Maps?

I was using other mapping software, and decided to use the trial and found it to be fantastic. Very simple to use and easy to upload xls or csv files. The mapping optimization works great as well and helps plan my day easier. It also works seamlessly across multiple platforms since its web based. I use a Thinkpad laptop, with a Samsung galaxy phone and an iPad for work.

When I was going through the trial, I had a few questions and called customer support. I was so impressed with the knowledge and service, that I decided to go ahead and just sign up and have been using it for the past 4 months.

I now have several of my colleagues using Badger. I highly recommend.

What do you dislike about Badger Maps?

I wish I could add more than 60 accounts, at a time. Other than that I don't dislike anything else.

What have you been using it for and what problems did Badger Maps solve?

I have been using the mapping to help with Route creation for visiting clients.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Great Service & Even Better Support

// Outside Sales Representative at United Laboratories, Inc.

What do you like about Badger Maps?

The features badger offers (mini crm & routing) are truly awesome. I've tried other routing apps and I always came back to badger. The lasso feature and the web interface are great. I also like the weekly check-in report they email you at the end of the week. The customer support you receive from them is out of this world. I'd definitely recommend it any outside sales rep.

What do you dislike about Badger Maps?

The app is truly optimized for android phones, when you hit the back button it exits the app instead of going to the previous screen which lets me know this is an iPhone app that was just ported over to android. My main gripe with it and it's the pricing, I use the software for work and I have just over 100 accounts that I manage so it bumps me up to the business plan ($42/month for up to 3k accounts). They should really consider another tier in between the $9 and $42 plan.

What have you been using it for and what problems did Badger Maps solve?

I am an outside sales rep and use it for routing purposes mainly but it has helped me by allowing me to keep my notes on the app instead of having to write them down before I started using the app.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
5/5
User profile picture

Using Badger Maps for Medical Sales


What do you like about Badger Maps?

It works great to optimize routes for daily calls, and cold calling in areas. I currently use the $9.99 monthly, which works well, but the ability to integrate into salesforce would be nice. I just don't think it is worth the greatly added cost.

What do you dislike about Badger Maps?

It would be very useful if there was a way to incorporate google search results into it, directly from Google, instead of having to first add everything to a spreadsheet and then add it.


Usefulness
4/5
Ease of use
4/5
Value for money
4/5
Customer service
4/5

Apr 25, 2018

Reply from Anna at Badger Maps:

Thanks for your feedback Phillip! Regarding your last point: you can use the Places feature in Badger to search for new leads using information available on Google, such as phone and email. Then you can directly add those contacts/businesses to your accounts without having to put it in a spreadsheet. We'd be happy to walk you through this feature step by step - just give us a call at 415 592 5909 or email us at support@badgermapping.com.


User profile picture

So far so good!

// EMS Account Manager at Stryker

What do you like about Badger Maps?

I started a new sales job a few months ago with a large geographical area. This has been a life saver in many ways. Tracking contact with customers and getting such a good visual for route planning has been huge. I can see myself relying more and more on this.

What do you dislike about Badger Maps?

Took a few starts and stops to get comfortable with how to interact with my customer list once I uploaded it. Becomes more intuitive as you use it a bit more.

What have you been using it for and what problems did Badger Maps solve?

Tracking notes after meetings or stop ins with customers was a nightmare. Pen and paper was not cutting it.


Usefulness
5/5
Ease of use
4/5
Value for money
5/5
Customer service
5/5
User profile picture

The best!

// Manager at American Express OPEN

What do you like about Badger Maps?

Before, I would find myself driving by the same houses in the same neighborhoods over and over. I was trying to focus on my meetings, but I was always distracted by my geography issue. It was stressful never being sure where to go next or how to plan out my day best.

Badger helps me create routes that are optimized by distance. I save gas/$$ and can even reach more clients. The difference is huge. And also, I can relax when I’m with clients so my sales numbers have gone up too.

Overall, it has been an awesome help. I would 100p recommend.

What do you dislike about Badger Maps?

It was a little tricky to set up, but the customer service is great! They uploaded all my data for me.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Best Route Optimization App I've ever used

// Chief Development Officer at Global Clean Energy, Inc.

What do you like about Badger Maps?

The intuitive design and ease of operations. It does everything I ever wished for in an optimization app and I love the Lasso option. I can circle the cluster of destinations to create a route and it then instantly lists the routes in a report...amazing time saver for me.

What do you dislike about Badger Maps?

That I can't incorporate it into my daily scheduler but that it is still worth the effort as I can instantly change routes with their app.

What have you been using it for and what problems did Badger Maps solve?

Getting 160 destination points organized in seconds, creating 20 different routes instantly with the Lasso option. This has saved me tens of hours of time.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Saves me 3 days per month

// Owner, Sales and Application Engineer at Diamond Equipment Group Inc.

I have utilized Badger maps in my business to better plan and organize my sales approach. It used to take me a couple days to organize the route and order of customers to see, but now it takes me about 5 minutes. I use the Lasso tool to circle the customers in the area i want to see and then hit 'route' and its done. I figure Badger Maps is saving me 3-4 days of work per month. It basically pays for itself.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Awesome App

// Retail Sales Specialist at HEINEKEN

I began using Badger Maps when my company restructured and shifted more towards street level selling. Within the new structure, I have ~100 accounts that I must see on a regular basis. Badger helped me to map-out and route each of these accounts to have a consistent bi-weekly schedule in which I am not overwhelmed nor confused as to what accounts I have visited and when I visited.
This platform allows me to input any data needed; I personally utilize it for: distribution, account owner’s information, taking notes about the account/follow up notes, when the account’s delivery day is, when the sales rep from the distributor visits the account, how large the account is from a sales volume perspective, the share of my products vs competition and the list goes on…
On top of the fact that this app can house the data listed, it can also filter by the data and then show you geographically where those accounts are after the filter. From there you can create a route on the spot, optimize the route based on your geography and then you can begin targeting those accounts immediately.
I would personally recommend this application to any and every one that is tasked with street level sales and wants to excel in their role. Badger has helped me to become the most successful sales rep on my team. I have since shared this app with the remainder of my team and it has continued to assist us all. This platform is more than worth the monthly subscription; I pay out of pocket (vs expensing through my company) in order to maintain its services.
Btw…the customer service is top-notch. Every single issue I have had (mostly due to me not understanding) has been addressed in a very timely fashion and the agent has been nothing but polite and helpful.
I hope you can find it as useful as I have!


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Great app for salespeople

// Artist at Pet Portraits by Debby

I use Badger to plan my customer visits and to stay organized with all the information I have about my customers. With the lasso tool it's so easy and fast to create a route (I love that they have it on the iPhone now too!) and it's automatically optimized. I really like the filter and colorization feature which helps me to differentiate between different types of customers and to focus on the ones I need to visit. Badger saves me so much time and it's great having everything in one app! Also their customer service is amazing, they helped me out so much with importing my customer data and setting up my account. I definitely recommend it to anyone working in sales.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

BEST app for Outside Sales!

// Director of Business Development - Infusion Services at Elwyn Specialty Care

I honestly don't know HOW I functioned before using this app! I am in medical sales and have a large, multi-city, territory with over 300 accounts. My company does not use a CRM and I was desperate for some way to keep all of my accounts organized. The Badger app goes ABOVE and beyond what I was hoping to find. And, the price is amazing. It keeps me organized and efficient. The routing feature is excellent, saving me an incredible amount of drive-time. Also, their customer service is top-notch. Any questions are answered quickly and thoroughly. BEST APP for outside sales!


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
User profile picture

Awesome sales app!

// Ohio Territory Manager / Independent Sales Rep. at Cleveland Golf

This app is fantastic for tracking sales runs, organizing trips, planning optimal routes and staying on track. Badger has made scheduling and traveling so much easier it allows me to spend more time selling and staying focused.


Usefulness
5/5
Ease of use
5/5
Value for money
5/5
Customer service
5/5
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