Membrain

Membrain is a cloud-based sales automation software that provides different functionalities, including a flexible CRM database, pipeline management, prospecting engagement playbooks, sales analytics, lead scoring, and content management. Membrain can effectively replace or complement an organization’s existing CRM solution while providing tools to coach sales teams and improve their strategies.

Subscribers can use Membrain to identify ideal customers, qualify prospects, create actionable milestones, keep sales processes in focus, get insights on the pipeline, visualize best accounts, focus on growth, and more, depending on the product they subscribe to. It is also possible to customize subscription packages to adjust the cost, included features, and functionalities.

Membrain Features

Membrain comes with an extensive suite of features to help businesses change the way they sell. The solution is feature-rich with an effective UI that makes it easy to navigate through and use its features. Among the key features available are the following:

CRM

Using Membrain allows businesses to have access to an easy-to-use interface to provide shared access to customer information for the entire team. The key capabilities of Membrain’s CRM include contact management, the easier discovery of contact details, custom information fields, automated data imports, detailed visitor insights, and a range of productivity tools.

Prospecting

Users can streamline their prospecting to ensure that they don’t accidentally let prospects slip away due to human error. Membrain’s prospecting feature allows businesses to customize their steps and stages to eliminate any bad practices, have the flexibility to have different approaches for different industries, and automated triggers that replace manual work and reduce human error.

Using Membrain’s prospecting features lets businesses set up a standard process to help improve performance.

Opportunity and pipeline management

Membrain helps companies deal with stalled deals and unhealthy pipelines by providing forecasting, setting closing dates, analytics, goal tracking, and win/loss analysis. The pipeline also has a visual representation to help sales teams visualize their sales progress and monitor the state of their pipeline.

Membrain’s pipeline management feature allows businesses to track the effectiveness of their sales channels and have the ability to configure them.

Content Hub

The Membrain Content Hub is a centralized location for storing, organizing, and recommending useful content to the sales team whenever it is required. Through this location, businesses can store all their external sales resources, centralize the storage of internal sales resources, and rely on machine learning recommendations.

The Content Hub has context management, content cards, collateral sharing, external linking, video embedding, and file uploading functionalities. It is also possible to track the value of content on the website to know which ones are performing well and which ones aren’t.

Scheduling

Using Membrain allows businesses to use the built-in calendar. Membrain Meet, Membrain’s scheduling application, allows businesses to set up schedules that both employees and prospects can see without needing to use any third-party software.

Through the integrated calendar, users no longer need to leave the Membrain software to access the calendar and take care of scheduling. It is also possible to integrate a user’s existing Office 365 or Google calendar.

Email integration

Membrain also comes with integrated email functionality that lets you access and send emails using the software without needing to open a web browser.  Membrain also allows users to highlight and archive important emails and use pre-written email templates to quickly send emails.

Analytics

Users can get a full picture of the status of their pipelines and plan accordingly thanks to Membrain’s Sales Analytics+. Dashboards, graph builders, libraries, and drill downs are available to review the pipeline’s health and track the actual value of the customers. The automated nature of this add-on also helps minimize human error and the manual struggles of reviewing data. The analytics tool also has automated data imports, reports, and visible and embeddable dashboards. 

Mobile application

Membrain Go is the mobile version of the automation software that allows users to use its capabilities even when only using an iOS or Android device. The mobile solution comes with intelligent notifications, appointments, logs, a built-in sales inbox, and the Content Hub.

Membrain Go is designed to help sales professionals navigate complex deals even while traveling. It is available on both Google Play and the App Store.

Membrain Benefits

Membrain is an effective automation software with CRM functionality that allows users to have an easy-to-use sales enablement tool. With this solution, businesses can minimize errors and the need for sales recruitment. Subscribing will allow users to enjoy several benefits, including the following:

Increased productivity

The built-in calendar, email functionality, task management software, and even the mobile application allow sales professionals to improve their productivity by eliminating the need to rely on other third-party applications. By subscribing to a service with multiple integrated features and an easy-to-use UI, many users will be able to save time and money in the long run.

Feature-rich software

Membrain has a wide range of useful features and even some unique ones, like call, content, channel, and goal management. The features that Membrain has in common with other software include collaboration tools, content delivery, customer databases, lead management, opportunity management, sales forecasting, pipeline management, sales trend analysis, and more. Additionally, Membrain supports integration with more than 100 third-party software products to ensure compatibility with tools that sales teams might already use.

Even though Membrain has plenty of features, this extensive list of capabilities doesn’t pose a problem for first-time users. Other solutions that have a robust range of features typically aren’t user-friendly, but Membrain breaks this trend.

Easy to use

Most users attest that the Membrain software is a user-friendly solution that most businesses and sales teams will be able to use at a relatively low cost. The tool can effectively support sales professionals with their activities instead of being an additional burden because of the confusing UIs and hard-to-understand functionalities that some CRMs have. The fact that it can support existing sales enablement software means sales teams won’t have to migrate to a new solution after subscribing.

Even though the Membrain software is a powerful tool, it’s still simple and many users will be able to use it easily. It is powerful while also having intuitive features like sales tracking and reporting and a visual representation of the pipeline to be able to easily assess its overall health.

Membrain Pricing

Membrain offers three products for potential subscribers: Prospecting, which starts at €49 per user/month; Active Pipeline, which starts at €59 per user/month; and Account Growth which starts at €69 per user/month. Certain add-ons are also available, like Dynamic Process, which starts at €19 per user/month; Sales Analytics+, which starts at €19 per user/month; and the Content Hub add-on, which starts at €9 per user/month. Regardless of the service, CRM functionality is always included.

The cost of subscribing to Membrain is completely configurable, especially with the availability of Full and Lite user accounts,  the option to select only one or two packages, and the ability to get add-ons. Getting all three products will give a user access to the Full Suite, which also includes all the add-ons and a 25% discount, so a Full User Account with only one user will only cost €179 per month instead of €224 per month.

A free version of Membrain’s products is also available with more limited functionalities and integrations. The free trial also does not include any add-ons. Users have a 14-day trial period before they will need to upgrade to a paid plan.

Conclusion

Membrain is a powerful CRM platform with plenty of useful features that don’t hamper its ease of use. Many businesses that subscribed to Membrain enjoyed revenue growth and quota attainment while being able to easily use the tool thanks to its intuitive features. The service itself is already one of the most complete sales enablement platforms available on the market today.

Most issues that subscribers had while using the platform were minor and didn’t necessarily ruin the experience. The cost per user can be daunting, but it’s possible to customize the subscription plan by including only a few select products and omitting the add-ons altogether. Additionally, subscribing to the Full Suite can even give subscribers a  25% discount. Larger companies with big budgets will not likely have issues with the cost.

Membrain is one of the most ideal automated CRM software solutions on the market today, especially when considering how powerful, useful, feature-heavy, and easy to use the solution is. Using the free trial should give users a good understanding of how the platform works, even if the functionalities are more limited than in the paid versions.