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What is Lithium?

"Lithium Social Media Management is an integrated platform which combines powerful publishing and response feature sets. "

Lithium Social Media Management is an integrated social media management platform which can be divided into two broad features; social publishing and social results.

Lithium stands out compared to our competitors in social media publishing for three main reasons:

  • Firstly, Lithium allows you to publish content that will resonate with your audience. Our auto-scheduler which is powered by Klout data will result in improved engagement with your platform.
  • Secondly, Lithium allows you to plan integrated campaigns with aligned ads, events, campaigns, social posts, emails, and more.
  • Thirdly, our platform provides a visual timeline with key milestones in order to stay on top of planned content.

In addition to social publishing, Lithium significantly improves your social response data:

  • Allows you to manage social responses at scale, without sacrificing the quality of your posts.
  • Provides powerful real-time insights into customer engagement, in addition to integrating with Twitter to analyze Net Promoter Score (NPS) and Customer Satisfaction (CSAT) data.
  • Improves your social media workflow by directing every incoming social media post to the most appropriate work queue or agent.
  • Uses languages, sources, and contact tags in order to consistently direct messages to the appropriate queue.
  • Through emails and mobile alerts, lithium enables you to stay up-to-date in the event that there are any spikes in activity on your profiles.
  • Lithium has the ability to automatically detect up to 25 languages.
  • Able to detect when a customer replies and can automatically route customer replies back to the original agent.

Lithium scored 86/100 in the Social Media category. This is based on user satisfaction (79/100), press buzz (54/100), recent user trends (rising), and other relevant information on Lithium gathered from around the web.

The score for this software has declined over the past month. What is this?

Lithium Awards

Lithium Social Media Software Award 2017 Lithium Quality Choice Badge 2020 Lithium Trusted Vendor Badge 2020
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Social Media Market Radar

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Lithium Product Overview

  • Integrated social media management platform

  • Manage social responses at scale

  • Powerful insights in real-time

  • Collaborative planning and valuable data

Languages: English

Social Media Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Social Media software for business. Published in May 2020.

Software for social media marketing is used to outreach, interact and schedule communicate with a wide range of audiences such as clients, consumers, stakeholders and the general public. It can be used for the acquisition of new customers and helps understa...


Lithium Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Chat
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial
  • Social Media Monitoring
  • Net Promoter Score

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Lithium User Reviews

Average User Rating:
3.94/5 based on 135 user ratings.
Your Rating:
User profile picture

"A robust tool that help us to find potential customers."

What do you like about Lithium?

User Interface is very robust and is capable of handling large amount of content in real-time.
It is also effective in filtering Facebook posts or Twitter that needs to be responded to on a priority basis.
It is designed in a visual way so one can easily track the flow and find out when the issue gets resolved.
It also integrates well with Salesforce, and therefore lets you see if the cases actually originate.
Configurability. There are many tools, features and functions, that you can easily customize your community to meet your industry needs.
Easy of use. Out of the box both users and admins can easily begin using the Community, but it also offers more technical options, and training for everything.
It's built for optimization, tags, labels, the ability to create custom search, titles, text & canonical URLs.

What do you dislike about Lithium?

The internal search tool works good, but there is room for improvement.I am looking forward to the new changes.
Surveys. I would love to see an enhancement that would allow agents/community managers to respond to customer survey responses. This is probably an industry thing, but our customers tend to use the survey tool as a complaint box.
If two users have the same email address, it is difficult to change or delete one.
it could improve in refining the searches and increasing the limit of texts and images, however it has a great variety of functionalities It's also definitely not the cheapest platform out there but we've found that it's the best in many ways.

What have you been using it for and what problems did Lithium solve?

Lithium allows me to leverage your community to easily agglutinate the complementary support of sources and guides for your other users.

Ease of use
Value for money
Customer service
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