What is SpyFu?

"SpyFu is an SEO, PPC, and competitor keyword research tool."

Spyfu is an SEO research service that is able to find competitor's keywords, including the PPC, and keywords they buy. The tool comes in a comprehensive package, along with a user-friendly and straightforward interface.

The principle of SpyFu is simple: a user types a competitor's domain address in the search bar and gets all data he needs to spy his SEO and SEM campaign: Monthly Domain Overview, Competition, Competitor Shared Keywords, Top Keywords, Top AdWords Buy Recommendations, Adwords History, Organic Ranking History, and Inbound Links (Backlinks).

Thanks to this platform, users are able to see how well their site performs in their given niche compared to their rivals. It suggests directions on how to steer the SEO campaign, and how to drive clicks for more effective marketing. Moreover, SpyFu detects all bad keywords, so they are eliminated in order to get best keyword choice available.

SpyFu scored 88/100 in the SEO & SEM category. This is based on user satisfaction (85/100), press buzz (52/100), recent user trends (rising), and other relevant information on SpyFu gathered from around the web.

The score for this service has improved over the past month. What is this?

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SpyFu Product Overview

  • Domain Searches

  • Keyword Searches

  • Backlinks Searches

  • Organic Keywords

  • Paid Keywords

  • Data Exports

  • Unlimited Backlink Results

  • Export Advanced Contact Info

  • Filter Sales Leads

  • In-Depth SEO Reports

Languages: English
Software Buyer Guide 2019

SEO & SEM Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select SEO & SEM software for business. Published in February 2019.

Search engine marketing software helps businesses improve their visibility on search engine results pages, usually via paid advertising. SEM tends to be focused on two key areas - Search Engine Optimization (SEO) and Pay Per Click (PPC) optimization. In ord...


SpyFu Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Link Tracking
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Social-Media Integration
Compare Pricing

SpyFu Pricing Plans


1 user(s) / month
  • Unlimited search results - see all the data.
  • Unlimited data exports - all you can eat.
  • Unlimited domain overview PDF's.
  • 250 sales leads & domain contacts.
  • 5k weekly tracked keyword rankings.
  • 10k top lists results.


1 user(s) / month
  • 50k top lists results.
  • 15k weekly tracked keyword rankings.
  • 500 sales leads & domain contacts.
  • 10k API rows returned.
  • Custom branded reporting.


1 user(s) / month
  • 2000 sales leads & domain contacts.
  • 75k top lists results.
  • 40k weekly tracked keyword rankings.
  • 5 user logins.

Plans starting from: $33.00/month Credit card required: No

SpyFu FAQs

What is SpyFu generally used for?

SpyFu is used as a competitive intelligence tool for search marketers.

Who are the main user groups of SpyFu?

Main users of SpyFu are online marketers in SMEs, large enterprises, and markteting agencies. SpyFu is also a great keyword research tool for new websites.

Does SpyFu offer guides, tutorials and or customer support?

Support: Tutorials, Videos, Live Support, Email Support.

Does SpyFu offer multi-user capability (e.g. teams)?

Yes, there is multi-user capability offered.

What are some applications SpyFu is commonly used in tandem with?

It is mostly used in tandem with SEO tools.

Does SpyFu offer an API?

Yes, it offers URL API.

What platforms does SpyFu support?

This is a web-based service.

Does SpyFu integrate with any other apps?


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