Au.thor.i.ty. IRM

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What is Au.thor.i.ty. IRM?

"Au.thor.i.ty. IRM is an enterprise advocacy tool used for to handle influencer relationship management and influencer-led advocacy campaigns."

Au.thor.i.ty IRM enables you to monetize influencer marketing through various audience touch points such as your website or App, your off-line shops, product packaging, invoices, employees and other stakeholders. This tool enables you to collect, integrate and manage large sets of structured and unstructured data from multiple sources related to your target influencers.

Transform your consumers to becomes Brand ambassadors
This is a set of tools for various touch-points in your consumer journey. We can help you transform both your online and offline consumers into your brand ambassadors and share your brand using their social channels. This includes sharing on social channels such as; WhatsApp, Instagram, Facebook, Twitter, LinkedIn, Tumblr, Blogger, Pinterest, Telegram, G+, Mail.Ru, VK, and OK.

Discover and Search for Influencers that can be your brand advocates
Helping you search for and identify new potential influencers for your brand.

Analytics on Influencers
Get all the data on those influencers and their audience, including brand affinity, for Instagram, YouTube, Facebook, Twitter, and others. The deep analytics analysis is good for influencers that you have and haven't already worked with.

Consumer/Influencer Activation
After you used our search engine and found those influencers, they can register to your Advocacy Platform and share your brand's content by:

  • Ready content that you prepared - this can be video, pictures, text or voice.
  • Influencers can prepare special content for your brand while you can curate and approve/disapprove such content.
  • This includes sharing on social channels such as; WhatsApp, Instagram, Facebook, Twitter, LinkedIn, Tumblr, Blogger, Pinterest, Telegram, G+, VK, OK, Mail.Ru

Share & Earn
This is a widget for your website; to transform your site traffic unique visitors to become your brand advocates. Our digital loyalty widget arrives with its own voucher system, campaign creation, and influencer analytics module.

Enterprise Advocacy Tools
This is a tool to enable your brand to tell your story better. This tool will transform your employees, or other entities from your business ecosystem, into your brand advocates and tell your enterprise story using their own social channels. Enterprises use it for HR needs, social responsibility project notifications, research publications, awards notifications, campaigns and much more.

Au.thor.i.ty IRM includes:

  • IMP - Influence Marketing Platform.
    A Marketplace Module; serving enterprises to better connect with real people wishing to create and/or share its communication on their various social channels and be rewarded in return.

  • SCD - Social Content Discovery.
    This is a Customer Loyalty Module; providing an add-on for websites and apps serving ecommerce and publishers to promote content assets using a ‘Share & Earn Center’. This enables users to connect a brand's content with their follower base.

  • SEA - Social Enterprise Advocacy
    An Enterprise-Advocacy Module; serving enterprises to empower and leverage various stakeholders; employees, customers, distributors, and others’ influence in telling the enterprise story using their social media channels.

  • O-2-O – Offline-to-Online
    Offline-to-Online Module, transforming many company's largest potential traffic source (off-line), into online traffic and into targeted brand ambassadors to bring new traction.

  • DMP – Data Management Platform

Au.thor.i.ty® IRM is based on proprietary algorithms and anti-fraud technologies assuring accountability, credibility, and quality of social endorsement to related influencers marketing performance aspects.

Au.thor.i.ty. IRM scored 64/100 in the Referral Marketing category. This is based on user satisfaction (100/100), press buzz (17/100), recent user trends (falling), and other relevant information on Au.thor.i.ty. IRM gathered from around the web.

The score for this software has declined over the past month. What is this?

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Au.thor.i.ty. IRM Product Overview

Languages: English, Spanish, French, Italian, Dutch, Russian, Portuguese, Indonesian, Tamil, Hebrew, Polish, Turkish

Au.thor.i.ty. IRM Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe
  • Social Media Monitoring
  • Customer Advocacy
  • Omnichannel Referrals
  • Customer Rewards
Compare Pricing

Au.thor.i.ty. IRM Pricing Plans


1 user(s) / month
  • Up to 200 Influencers
  • Unlimited Campaigns
  • IMP, SEA or SCD modules
  • 1 Pro License Seat
  • +$39/Month Branded Mobile App
  • +$98 for Influencer Analytics
  • +$113/Month for 10 Influencer Searches


1 user(s) / month
  • 201-1000 Influencers
  • +$1.0 per Additional Influencer
  • IMP, SEA and SCD Modules
  • Unlimited Campaigns
  • 2 Pro License Seats
  • +$89/Month per Additional Pro License Seat
  • +$69/Month for Branded Mobile App
  • +$170/Month for 20 Influencer Searches
  • +$225/Month for Influencer Analytics

Pro Plan (Popular)

1 user(s) / month
  • 1001-5000 Influencers
  • +$0.5 per Additional Influencer
  • IMP, SCD, SEA, & O2O Modules
  • Unlimited Campaigns
  • 5 Pro License Seats
  • +$89/Month per Additional Pro License Seat
  • +$400/Month for 100 Influencer Searches
  • +$857/Month for Influencer Analytics

Plans starting from: $189.00/month Credit card required: N/A

Au.thor.i.ty. IRM FAQs

Does Au.thor.i.ty. IRM integrate with any other apps?

Yes, this service integrates with: Instagram, WhatsApp, Facebook, LinkedIn, Twitter, Tumblr, Blogger, G+, Pinterest, Telegram, VK,, and OK.

What are some applications Au.thor.i.ty. IRM is commonly used in tandem with?

This is commonly used in tandem with software for Advertising, Loyalty Programs, Product Reviews, CRM, HRM, and Email Marketing.

Who are the main user groups of Au.thor.i.ty. IRM?

This is mostly used by marketing managers, CEO's, advert operations managers, HR, and Sales.

What is Au.thor.i.ty. IRM generally used for?

Au.thor.i.ty. IRM is an enterprise advocacy tool and is used for:

  • Transforming your consumers into brand ambassadors.
  • Discover and search for influencers that can be brand advocates.
  • Influencer analytics.
  • Consumer/influencer activation.
  • Running share & earn campaigns.

Does Au.thor.i.ty. IRM offer an API?

Yes, we can supply an API upon request.

What platforms does Au.thor.i.ty. IRM support?

This is primarily a web-app and web-based interface, and we also have an Android app.

Does Au.thor.i.ty. IRM offer guides, tutorials and or customer support?

Yes, our services come with an embedded support and ticketing system, as well as how-to tutorials using pictures, texts and videos.

Does Au.thor.i.ty. IRM offer multi-user capability (e.g. teams)?

Yes, this service does offer multi-user capability.

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Au.thor.i.ty. IRM User Reviews

Average User Rating:
5.0/5 based on 1 user ratings.
Your Rating:
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"Infleuncer Marketing as a solution to the dead advertising agency "

// Founder, Head of Innovation at SOCIAL-INTERNET

What do you like about Au.thor.i.ty. IRM?

That it brought my organization sales. On average when it helped us to convert our consumers to be our brand advocates, we saw that 1 consumer brought 4 active consumer to use and but our products.

The depth of the analytics in this product is incredible and to do so from image recognition technology it is impressive.

We had hundreds of consumers produce content for our brand which created an amazing visibility on social that was later also converted to sales.

Also our employees use it. We managed to tie new business and also hire the right people.

What do you dislike about Au.thor.i.ty. IRM?

The backend is truly functional and it may be more user friendly, we got a trail on the upcoming version and it seems that it will become a master mind of a platform.

What have you been using it for and what problems did Au.thor.i.ty. IRM solve?

We were using it to increase our visibility on social media channels in a native form. Due to ad-blocks and users mistrust for ads to convert customers and acquire them became very expensive.

Au.thor.i.ty. IRM made the acquisition cost customers by 1/10th and the authentic reviews we received by consumers created a real trust in our brand.

We also never knew much data on the influencers we used for our companies and for the first time we could search influencers from a pool of 40 million influencers, learn data in depth about their audience and also activate them.

Ease of use
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