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What is Pardot?

"Pardot is B2B marketing automation, analytics, and lead generation platform."

Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns.

The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software.

Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.

Pardot scored 86/100 in the Marketing Automation category. This is based on user satisfaction (80/100), press buzz (53/100), recent user trends (falling), and other relevant information on Pardot gathered from around the web.

The score for this software has improved over the past month. What is this?

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Pardot Product Overview

  • Email marketing.

  • Lead nurturing.

  • Sales intelligence.

  • CRM integration.

  • Lead management.

  • Social media marketing.

  • ROI reporting.

Languages: English

Marketing Automation Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in July 2019.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...


Pardot Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Inventory Tracking
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Referral Tracking
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Travel Management
  • Call Recording
  • Call Tracking
  • Call Disposition
  • Softphone
  • Sales Motivator
  • Click-to-Dial
  • Net Promoter Score
Compare Pricing

Pardot Pricing Plans


1 user(s) / month
  • Email Marketing
  • In-depth Prospect Tracking
  • Lead Nurturing
  • Lead Scoring & Grading
  • ROI Reporting
  • Forms & Landing Pages
  • Standard CRM Integration


1 user(s) / month
  • Includes Standard Features Plus:
  • Advanced Email Analytics
  • Email Rendering Preview & Spam Analysis
  • Email and Landing Page A/B Testing
  • Advanced Dynamic Content
  • Google AdWords Integration
  • API Access - Up to 25K Calls/Day
  • Multiple Scoring Categories
  • Integrated Marketing Calendar
  • Social Profiles


1 user(s) / month
  • Includes Pro Features Plus:
  • Custom User Roles
  • Custom Object Integration
  • API Access - Up to 100K Calls/Day
  • Dedicated IP Address

Plans starting from: $1,000.00/month Credit card required: No

Pardot FAQs

Does Pardot integrate with any other apps?

Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite,, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more.

Does Pardot offer multi-user capability (e.g. teams)?


What are some applications Pardot is commonly used in tandem with?

Pardot is most commonly used in tandem with CRM, email, and social media applications.

What is Pardot generally used for?

It is used for marketing analytics and lead management.

Does Pardot offer guides, tutorials and or customer support?

This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.

Does Pardot offer an API?

Yes, there is API offered.

What platforms does Pardot support?

This is a web-based suite.

Who are the main user groups of Pardot?

Main users of Pardot are marketers in SMEs and large enterprises.

Pardot User Reviews

Average User Rating:
4.0/5 based on 1608 user ratings.
Your Rating:
User profile picture

Powerful Marketing Automation Tool tightly integrated with SFDC

// Director of Demand Gen at Prezi

What do you like about Pardot?

Pardot enables us to do some extremely complex things at scale with a small team. The longer we've been using it the more we've learned how to do. Once you're an advanced user the potential is huge, and we've been able to learn how to take advantage of it.

What do you dislike about Pardot?

It has a number reliability problems. On somewhat consistent basis, engagement studio programs will revert with no warning. The sync queue for pushing records into Salesforce CRM is ridiculously slow...inexplicably so. And we've gotten no good explanation for why. Customer support used to be our favorite part of Pardot, However, they've dramatically cut back the basic support, removing chat, which has been frustrating.

What have you been using it for and what problems did Pardot solve?

We use Pardot for all of our lead management, and complex lead routing, and nurturing. It's become completely instrumental to our B2B funnel. We're able to support a large sales team, with a tiny Demand Gen team thanks to Pardot.

Ease of use
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