OutboundEngine is a cloud-based marketing software solution that automates the processes behind your business. This simple, all-in-one marketing solution also seeks to capture opportunities as your business continues to grow and thrive.
It provides sleek website design for the frontend and in the backend, an automated and comprehensive command center is made available for the users. With this single, centralized solution, you worry less about the menial tasks and focus more on maximizing your sales.
It’s suitable for businesses in real estate, home services, mortgage, automotive, legal and financial advisers, promotional products and health.
OutboundEngine works by customizing the entire solution to fit your brand. It uploads and validates the emails of your contacts, has optimized content for your audience and automates the newsletter delivery.
Other features include built-in referral tools, professionally-crafted email templates and real-time tracking for audience engagement.
OutboundEngine Features
OutboundEngine provides many intuitive features for users of the platform, including:
Email marketing
With email marketing, OutboundEngine lets you create compelling newsletters to grab the attention of your customers and encourage them to engage with your business.
Social media
With social media management features, you can use automated posts, scheduled posts and build stronger connections with existing networks. This works well with email marketing. It helps maximize exposure to your business.
Social ads
This refers to ads posted on popular social media platforms, such as Facebook and Instagram. It targets the ads found on these platforms and increases brand awareness. Not only does this help you in getting more engagement from your customers but it’s also useful in building a stronger online presence.
Website
OutboundEngine provides you with a professional website to work with. Visitors to your site can view your content through attractive web design. This feature is optimized to drive conversions and garner more engagement and attention from the audience.
Reviews
You can build a better social media presence with reviews and comments from your audience. This can all be managed with a single, centralized dashboard. Your best clients’ comments and posts can be displayed at the top. Additionally, you can even request for reviews from your audience.
Profile Reach
This feature works by correcting the inaccuracies and errors in your profile, making it easier for people to reach you when they search for keywords related to your website.
Referrals
With referrals, you get to expand your network better than just personal connections. OutboundEngine does this by offering quarterly sweepstakes and features in which you can detect which of your clients are in need of your services.
You can receive notifications about which customers are “warm” and “hot” with the former relating to contacts who require your services soon and the latter pertaining to those who need them ASAP. Afterward, you can ask your contacts if there is anybody they’d like to refer.
Live chat
OutboundEngine’s live chat feature lets you talk personally to promising visitors. This is the quickest way to convert leads, as you can immediately answer any inquiries and questions they have about your services. This is the first step to building long-lasting relationships with your audience.
Content
Lastly, OutboundEngine offers content that is professionally crafted to fit your standards. They write email newsletters, publish social media posts and produce articles catered specifically for your brand. With this feature, you can expect content that labels you an expert in your business’ chosen field. Additionally, this maintains a connection between you and your audience.
OutboundEngine benefits
OutboundEngine provides users of the platform with many benefits, such as:
Better engagement
With OutboundEngine’s powerful features, you can generate more engagement, which leads to better business. The more conversions and leads you have, the more your business flourishes. Using the platform, organizations can get better engagement across all channels.
Automation
As OutboundEngine provides streamlined and automated features that improve the processes of your daily operations, you can better focus on improving your business as a whole as key tasks are automated. This allows organizations to better allocate resources wherever needed.
Mobile availability
OutboundEngine is available on desktop and mobile, meaning the software solution isn’t limited to your desktop. The mobile app helps you monitor campaigns, connect with leads, scan business cards and quickly engage with your contacts when away from the office. The mobile app also allows for remote work.
OutboundEngine Pricing
OutboundEngine offers three basic and affordable monthly subscriptions when it comes to their services. Before deciding on a package, users are welcome to test out a demo version to have a full grasp and understanding of its available features. Each plan differs when it comes to functionalities and tools.
In line with this, here are the subscription plans for OutboundEngine:
Essential
Priced at $199.00 per month, the Essential Plan lets you work with 500 contacts, one specialty content block and two email campaigns per month. Other than that, you also benefit from customization regarding your content, ensuring it’s catered specifically for your brand. It also lets you continuously post on LinkedIn and Facebook as well.
Value
The next plan is called Value. It’s priced at $299.00 per month. Compared to the previous plan, you can save up to 2,000 contacts, have two specialty content blocks and two email campaigns per month. What Essential offers is similar to what Value has as well. However, what makes it stand out is the increased number of contacts and its quarterly referral campaigns.
Premium
With the Premium plan, you get to make use of all the features offered by OutboundEngine. It’s priced at $499.00 per month, you benefit from 10,000 contacts, four specialty content blocks and two email campaigns per month. The core content is specialized specifically for your brand and your content is continuously posted in popular sites like Facebook and LinkedIn.
It has all the features found in the previous plans, such as a website, engagement tracking and analytics, unlimited support and a mobile app. What makes it different is the additional tools it offers. With profile reach, review engine and website live chat, you get to reach out to your audience more and have a better grasp of what they need from your organization.
Conclusion
Overall, OutboundEngine takes the challenges of the marketing process and automates them accordingly. This makes it easier for businesses and companies alike to uncover opportunities when it comes to growth and to build stronger, lasting relationships with their customers. Additionally, it’s helpful in providing compelling content, distributing them across channels and tracking the engagement afterward.
This allows businesses to view and manage their business efficiently and effectively. With a few handy features such as email marketing, social media integration and profile reach, industries can keep in touch with their audience and stay on top of their tasks.
