What is OpenBack?

"OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time. "

OpenBack® is the only Mobile Engagement Platform with Smart Notifications and Device-side Decisions – guaranteed to reach every user every time. Compose feature-rich notifications that drive action and get results.

Get Smart, grow aggressively and stay compliant.

Founded in 2015, OpenBack is headquartered in Dublin with offices in San Francisco and London. Many of the world’s leading mobile companies use OpenBack, including the mobile operator Elisa, JumpStart Games, Ultimate Rugby, HelloHeart and hundreds of others.


OpenBack scored 62/100 in the Marketing Automation category. This is based on press buzz (24/100), recent user trends (falling), and other relevant information on OpenBack gathered from around the web.

The score for this service has improved over the past month. What is this?

Regional Restrictions: no restrictions, can be localized

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OpenBack Product Overview

  • Advanced Deep Links

  • A/B Testing / Control Groups

  • 20+ User Audience Segment Trigger Groups

  • 25+ Delivery Moment Trigger Groups

  • Advanced Marketing Automation

  • Auto-Language Support

  • Intelligent Routing - Omni-channel Orchestration

  • Advanced Interactive Notifications

  • Notification Fallback Delivery

  • Notification Analytics - Complete funnel analysis


Languages: English
Regional Restrictions: no restrictions, can be localized
Software Buyer Guide 2018

Marketing Automation Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in December 2018.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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OpenBack Features

  • A/B Testing
  • Analytics
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Big Data
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Mining
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • SEO
  • Social-Media Integration
  • Call Tracking
  • Click-to-Dial
  • SAP Integration
  • Sentiment Analysis
  • Cloud Deployment
  • Local Deployment
  • Optimized Search Processing
  • Net Promoter Score
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OpenBack Pricing Plans

Standard Free Package

Free
  • Standard OpenBack plan with Dashboard access <10K app installs.
  • Business OpenBack plan with Dashboard access >100K+
  • Advanced OpenBack plan for Enterprises with custom needs

Plans starting from: $0.00/month Credit card required: N/A

OpenBack FAQs

Does OpenBack integrate with any other apps?

OpenBack integrates with any SMS or email service providers and other integrations include Adobe Marketing Cloud, Braze, Pega, Google Analytics, Oracle, Salesforce Marketing Cloud, Emarsys, Optimove, Mparticle, Segment and Tealium

Does OpenBack offer multi-user capability (e.g. teams)?

Yes, there is access for multiple user profiles and the administrator account can manage specific roles, e.g.: android, ios teams.

Does OpenBack offer guides, tutorials and or customer support?

OpenBack's customer success managers are available 24/7 to guide clients through the on-boarding process, provide in-depth insights into campaigns & triggers, share examples and offer up guides / use cases for on-going success.

Does OpenBack offer an API?

Yes, we offer a Client API which is included in our Advanced Package. We also provide access to export data for BI tools.

What are some applications OpenBack is commonly used in tandem with?

OpenBack works well with various mobile analytics tools like Google Analytics and Mixpanel. Openback can be use alongside existing push notification providers and integrates with sms or email providers like twilio or mailchimp, respectively.

What is OpenBack generally used for?

OpenBack is used for mobile engagement and winback purposes. Marketers delivery timely app notifications to users to share app alerts, new content, marketing/promotions, transactional and retention messages.

What platforms does OpenBack support?

OpenBack supports native Android and iOS apps. We offer plugins for Cordova, Unity, Titanium / Appcelerator and have partnered with various SDK marketplaces and gaming engines. At the moment, OpenBack does not support web / web apps.

Who are the main user groups of OpenBack?

  • Marketers
  • App / Mobile Marketers
  • Head of Loyalty and Retention
  • Product Managers
  • App Developers
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