Ontraport is an impressive marketing automation and reporting software system
Ontraport boasts of an intuitive visual campaign builder, something most business owners look for. If you are looking for a marketing automation software solution that is fast, visible and visually descriptive, then Ontraport might be what you are looking for.
What does Ontraport do?
Ontraport is a powerful time-saving system that is used to automate marketing actions to save time. What Ontraport can do is to streamline website actions such as affiliate tracking for affiliate programs, tracking ads to know which ones work well and those that work poorly, customer relationship management, lead scoring (which should happen before passing leads to the sales team), setting up membership sites, order fulfillment, lead capture, e-commerce, personalized direct mail, email segmentation and email marketing.
One person can only do so much in a day. You can not possibly capture prospects, categorize them according to their interests, follow up leads, deliver reports, nurture prospects, respond to each of the customers, sell products and deliver the products in one day. Business owners will need a lot of employees to serve a certain number of customers and do these tasks repeatedly, daily. It will take a lot more than attracting customers and delivering products to achieve higher sales.
The marketing automation technology of Ontraport makes these tasks easier to do. Lesser time and higher productivity can eventually lead to higher ROI. This makes Ontraport a good platform for business owners and marketers in small and medium-sized enterprises.
Benefits of using Ontraport
Business Automation
Seamlessly connect manual and automated tasks for a streamlined process .Ontraport’s business automation feature lets you create prompts to automate everything from lead follow-up, order fulfillment to task management. Set up monthly, weekly and daily tasks so you can scale as your business grows. Automate your recurring internal businesses processes and spend more time working on the more relevant aspects of your business.
Campaign Builder
Build and launch campaigns faster with Ontraport’s Campaign Builder. Use the available data to deliver effective campaigns and improve your approach toward prospects and customers. You can also easily see which campaigns work and which ones don’t so you can take action immediately.
CRM
Ontraport’s organized and straightforward customer relationship management feature makes it easier for marketers to maintain good prospect and customer relationships. Organize your contacts, store relevant information, import and update contact lists and info, compile everything from past to present interactions into one organized system. Address each customer’s inquiries and needs with a personal approach.
Ecommerce
Instead of using different tools for selling products, you can just use one powerful ecommerce system. Ontraport’s full ecommerce suite lets you sell your products, accept and manage payments and record customer order history.
Email Marketing
Email is still one efficient medium for sending newsletters, promos and updates. Up your marketing game with Ontraport’s email marketing feature—automate email marketing campaigns and personalize messaging based on engagement, lead source and demographics for emails that instantly connect to your audience.
Connect with your contacts with Ontraport’s various communication channels. Send a happy birthday postcard, send an engaging announcement, confirm appointments through SMS—maximize your reach and create an impression to your prospects and customers.
Landing Pages
Create your own landing page or choose from highly performing templates available which suit any type of page you will ever need. Create landing pages in a matter of minutes without the need for a developer.
Marketing Automation & Tracking
Create a fully integrated campaign for your leads and customers. This powerful feature lets you create and maintain a personalized experience with each customer based on their preferences.
With a few clicks, get a real-time full-picture view of your campaign’s results. Know what works and what doesn’t and make quick and better informed decisions based on detailed insights.
Membership Sites
With the PilotPress plugin, you can easily integrate your WordPress site with your ONTRAPORT account for a seamless, hassle-free process. Your member-only WordPress site ensures you have continuous revenue. You can also create strong relationships with your customers through interaction and automatically give or remove access with this user-friendly plugin.
Metrics Dashboard
Ontraport’s Metric Dashboard feature lets you customize your own dashboard. Arrange according to your company’s priorities. Drag and drop the metrics to organize your dashboard according to your preference. Easily see a real-time in-depth insight on what’s happening to your business at the very moment.
Partner & Referral Program & Sales Force Automation
Referrals are important to make sure you get more prospects. Tap partners who will receive commissions for helping promote your company and create sales. Ontraport’s Partner & Referral Program feature lets you track new contacts, leads, sales and revenue generated from your partners.
Ontraport’s sales force automation is a smart feature which keeps marketers on track with automated task prompts. It helps business owners make sure the company generates more prospects and leads are taken care of which eventually increases sales. It helps speed up the sales process for a consistent sales experience.
How much does it cost?
BASIC ($79/month)
- 1,000 contacts
- Unlimited emails
- One user
PRO ($297/month)
- 25,000 contacts
- 100,000 emails/mo.
- Two users
- Two hours of account setup
- Free postmaster review
TEAM ($597/month)
- 100,000 contacts
- 100,000 emails/mo.
- 10 users
- Two hours of account setup
- Free postmaster review
Ontraport comes with a risk-free guarantee. As indicated on their site: If you decide that Ontraport isn’t for you within your first 90 days as a new user, we’ll refund your payment completely.
Should I choose Ontraport?
If you are in a small and medium-sized enterprise aiming to save more time, achieve higher productivity and increase sales, Ontraport is a really good system to use for your business.
You can also take advantage of Ontraport’s risk-free money-back guarantee and try the software out on your business to find out if it is a good fit.
