Mapp Digital

What is Mapp Digital?

Mapp Digital provides a comprehensive set of marketing automation software and customer-centric services.

Mapp Digital is the result of a successful combination of BlueHornet and the digital-marketing related applications business acquired from Teradata Corporation. It is now one of the largest independent digital marketing providers worldwide.

This platform is built by marketers, so users get insider's solution for data sources to understand their customers’ behavior, as well as to coordinate their engagement via email, mobile, social and web platforms. Mapp Digital has also sophisticated data management platform to offer. It consists of the Mapp Intelligence, that delivers marketers extensive customer insights and analytics for efficient execution of marketing campaigns.

This data-based approach assure validated lead generation, improves customer loyalty, and strengthens the brand position. Results of digital marketing campaigns that are performed with Mapp Digital are improved response rates, improved ROI, and business growth.

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Mapp Digital Awards

Mapp Digital currently scores 85/100 in the Marketing Automation category. This is based on user satisfaction (78/100), press buzz (50/100), recent user trends (falling), and other relevant information on Mapp Digital gathered from around the web.

The score for this software has declined over the past month. What is this?

mapp.com

Marketing Automation Market Radar

Mapp Digital Product Overview

Omni-Channel Marketing
Digital Marketing
Data Management Platform
Social Media Marketing
Mobile Marketing
Customer Engagement
Customer Insights

Languages Supported: English, German, French

Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in April 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

FREE DOWNLOAD Marketing-Automation-Software-Buyer-Guide-2018.pdf

Mapp Digital Features

A/B Testing
API
Audience Targeting
Batch Permissions & Access
Brand Management
Calendar Management
Chat
Contact Management
Contact Sharing
Conversion Tracking
Customer Management
Dashboard
Data Export
Data Import
Data Visualization
Email Integration
External Integrations
Forecasting
Google Apps Integration
Keyword Tracking
Lead Management
Lead Scoring
Marketing Automation
Multi-Account
Multi-User
Notifications
Password & Access Management
Scheduling
Social-Media Integration
Third-Party Plugins/Add-Ons
Call Tracking
Click-to-Dial
Social Media Monitoring
Net Promoter Score

Mapp Digital FAQs

Does Mapp Digital offer guides, tutorials and or customer support?

Support: Knowledge Base, Email Support, Technical Support.

What platforms does Mapp Digital support?

This is a web-based software.

Does Mapp Digital offer an API?

Yes, it offers SOAP and REST API solutions.

Does Mapp Digital offer multi-user capability (e.g. teams)?

No.

What is Mapp Digital generally used for?

This service is generally used for digital marketing automation and customer engagement.

Who are the main user groups of Mapp Digital?

Users of Mapp Digital are SMEs and large enterprises, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.