"Mapp Digital provides a comprehensive set of marketing automation software and customer-centric services."
Mapp Digital is the result of a successful combination of BlueHornet and the digital-marketing related applications business acquired from Teradata Corporation. It is now one of the largest independent digital marketing providers worldwide.
This platform is built by marketers, so users get insider's solution for data sources to understand their customers’ behavior, as well as to coordinate their engagement via email, mobile, social and web platforms. Mapp Digital has also sophisticated data management platform to offer. It consists of the Mapp Intelligence, that delivers marketers extensive customer insights and analytics for efficient execution of marketing campaigns.
This data-based approach assure validated lead generation, improves customer loyalty, and strengthens the brand position. Results of digital marketing campaigns that are performed with Mapp Digital are improved response rates, improved ROI, and business growth.
Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in January 2019.
Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...FREE DOWNLOAD Marketing-Automation-Software-Buyer-Guide-2018.pdf
Support: Knowledge Base, Email Support, Technical Support.
This is a web-based software.
Yes, it offers SOAP and REST API solutions.
This service is generally used for digital marketing automation and customer engagement.
Users of Mapp Digital are SMEs and large enterprises, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.
Mapp Digital offers integration with the major advertising and marketing platforms.