What is Mapp Digital?

"Mapp Digital provides a comprehensive set of marketing automation software and customer-centric services."

Mapp Digital is the result of a successful combination of BlueHornet and the digital-marketing related applications business acquired from Teradata Corporation. It is now one of the largest independent digital marketing providers worldwide.

This platform is built by marketers, so users get insider's solution for data sources to understand their customers’ behavior, as well as to coordinate their engagement via email, mobile, social and web platforms. Mapp Digital has also sophisticated data management platform to offer. It consists of the Mapp Intelligence, that delivers marketers extensive customer insights and analytics for efficient execution of marketing campaigns.

This data-based approach assure validated lead generation, improves customer loyalty, and strengthens the brand position. Results of digital marketing campaigns that are performed with Mapp Digital are improved response rates, improved ROI, and business growth.


Mapp Digital scored 92/100 (Top 3 in Marketing Automation) in the Marketing Automation category. This is based on user satisfaction (94/100), press buzz (42/100), recent user trends (rising), and other relevant information on Mapp Digital gathered from around the web.

The score for this service has improved over the past month. What is this?

  • Mapp Digital
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  • Mapp Digital
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Mapp Digital Product Overview

  • Omni-Channel Marketing

  • Digital Marketing

  • Data Management Platform

  • Social Media Marketing

  • Mobile Marketing

  • Customer Engagement

  • Customer Insights


Languages: English, French, German
Software Buyer Guide 2018

Marketing Automation Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in January 2019.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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Mapp Digital Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Chat
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-Account
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Click-to-Dial
  • Social Media Monitoring
  • Net Promoter Score

Mapp Digital FAQs

Does Mapp Digital offer guides, tutorials and or customer support?

Support: Knowledge Base, Email Support, Technical Support.

What platforms does Mapp Digital support?

This is a web-based software.

Does Mapp Digital offer an API?

Yes, it offers SOAP and REST API solutions.

Does Mapp Digital offer multi-user capability (e.g. teams)?

No.

What is Mapp Digital generally used for?

This service is generally used for digital marketing automation and customer engagement.

Who are the main user groups of Mapp Digital?

Users of Mapp Digital are SMEs and large enterprises, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank, and Deutsche Bank.

Does Mapp Digital integrate with any other apps?

Mapp Digital offers integration with the major advertising and marketing platforms.

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