Iterable


What is Iterable?

"Iterable is the growth and email marketing automation platform."

Iterable is marketing automation software based on multi-channel, dynamic workflows and user-engagement operations. Marketers are able to conduct audience segmentation, based on their activity or predefined criteria.

The main function of this platform is for email marketing automation, creating highly personalized messaging. Iterable provides efficient mobile push notifications, SMS messages, and emails based on what visitors do on your website, mobile app, or based on previous client's behavior. Such triggered campaigns are a proven tool for increasing audience engagement, making campaigns and promotions easy and highly effective.

Iterable also offers the Workflow Designer, a tool that makes it possible to design workflows without previous coding knowledge. They are commonly used to organize actions and delays, impose filters, trigger other workflows, and manage A/B tests.


Iterable scored 90/100 in the Marketing Automation category. This is based on user satisfaction (91/100), press buzz (44/100), and other relevant information on Iterable gathered from around the web.

The score for this service has improved over the past month. What is this?

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Iterable Product Overview

  • Create Unlimited Segments

  • Convert Segments

  • Triggered Campaigns

  • Build Sophisticated Workflows

  • Seamlessly Multi-Channel

  • Scalable and Real-Time

  • Flexible 360` Profiles

  • Marketer-Friendly

  • WYSIWYG Email Editor

  • Dynamic Content


Languages: English
Software Buyer Guide 2019

Marketing Automation Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in February 2019.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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Iterable Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • SMS

Iterable FAQs

Does Iterable integrate with any other apps?

Integrations: Boomtrain, Litmus, Google Analytics, Magento, Mixpanel, mParticle, Segment, Dyn, Mandrill, SendGrid, SparkPost, Zapier, Crowdskout, Segment.

Does Iterable offer an API?

Yes, Iterable offers API.

What is Iterable generally used for?

This service is used for marketing automation.

Who are the main user groups of Iterable?

Main users of Iterable are marketing professionals in medium-sized and large enterprises.

Does Iterable offer multi-user capability (e.g. teams)?

No.

What platforms does Iterable support?

Iterable is a web-based software.

Does Iterable offer guides, tutorials and or customer support?

Iterable offers Live Chat, Email Support, Community Suport, FAQs, Knowledgebase, Video Tutorials, Phone Support.

Iterable User Reviews

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