Fomo

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What is Fomo?

Fomo is a plugin to display orders in real time to create buyer validation and social proof. It helps increase conversion.

Fomo displays recent orders on your storefront. It's the online equivalent of a busy store, showing prospective customers that other people are buying your products.

Want to show off more than just recent orders? No problem. Fomo also integrates with Zapier, Mailchimp, Delighted, and 100s of your other favorite apps to display product reviews, newsletter subscribers, and more.

Use Fomo to:

  • Increase purchase conversions rate by highlighting other customers that have bought products.
  • Display orders in real time to create buyer validation and social proof!
  • Create a sense of urgency for visitors, and expose new products.


Fomo Awards


Fomo currently scores 82/100 in the Marketing Automation category. This is based on user satisfaction (86/100), press buzz (34/100), and other relevant information on Fomo gathered from around the web.

The score for this software has improved over the past month. What is this?
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Fomo Review

Editors' Review by the Marketing Automation Software Review Team

Fomo is a cloud-based, no-code social proof marketing automation platform that enables businesses to boost their conversion rate by showing site visitors’ recent customer activities.

Social proof is a proven marketing strategy. It is a tried-and-true method that many eCommerce websites and online merchants are implementing. It works on the principle that if something is desired, then it must be good. Imagine seeing a restaurant with a line of people outside. Based on that line of patrons, you could assume that it’s a good establishment. That’s how social proof works. You just have to show proof to potential customers.

Business websites utilizing social proof solutions are showing recent or real-time customer activities to website visitors and leads to help increase their conversion rate. However, showing off social proof in an eCommerce scenario is not as simple as that. There is no physical line for visitors to see. Several software companies and service providers have produced solutions that utilize social proof, such as automated notifications on the website to show prospects’ other customers’ activities in real time. One of these companies is Fomo.

Fomo is a web-based software-as-a-service (SaaS) platform that eCommerce business owners can take full advantage of without having to install it locally. The SaaS program integrates seamlessly into the website through a REST API or module connector, which can be easily done without a single line of code. Instead, it only takes a few clicks to complete. Since Fomo is a cloud-based solution, it can be accessed virtually anywhere, using any internet-enabled device. It also supports integration with different eCommerce platforms, social media, customer messaging, and marketing and sales systems.

Fomo Features

Fomo is equipped with a wide variety of features designed to help online business owners and marketing professionals build trust with their customers, enhance the overall customer experience, and boost sales. The cloud-based platform provides an intuitive dashboard to help website owners and marketers manage and keep track of their social proof campaigns.

It also enables users to create a variety of scheduled or real-time notifications that are displayed on the website or inside the app stores for visitors to see. The following are some of the key features of Fomo in more detail:

Social proof notifications

This is arguably one of the key features of Fomo—using the platform to send social proof notifications to leads and prospective customers, be it scheduled or in real-time, to improve the website’s conversion rate. These automated notifications can be sent in real-time to all website visitors. They are triggered by different customer actions, for instance, whenever a customer completes a purchase, claims a discount code, etc. It aims to show potential customers that there is a lot of activity on the website and that people are making purchases, taking advantage of promotions, and so on.

Social proof notifications can also be configured to automatically notify visitors based on their individual actions, or you can choose to group them to show how many people bought a specific item on the website. You even have the option to send notifications to website visitors about the number of recent customers and their total amount spent.

This feature is completely customizable, providing you with a variety of options on how, when, and which notifications are sent on specific pages.

Template and page rules

This Fomo feature is responsible for giving users the ability to configure conditional “if (X)” and “then (Y)” rules for their social proof notifications. For example, users can set the sales notifications to trigger automatically when a visitor is browsing the product page but disable them when the customer is on the purchase page. They can also use various “if” and “then” conditions to manage their Fomo notifications and optimize any landing or product page.

Another excellent feature that works well with the template and page rules is the capture ratio. It’s the main function that enables Fomo to capture several types of social proof metrics from multiple sources. Not all social proof actions are the same, as some might occur more frequently than others; for example, purchases will happen more often than reviews.

The capture ratio feature allows you to set the frequency of showing each category of social proof action to maintain a good balance between notifications.

Geo-targeting functionality

Geo-targeting is a function that enables users to target website visitors based on geographic location. It can also be used to keep visitors from accessing specific areas of a website or features in an application, which is often referred to as geo-blocking.

Geo-targeting in Fomo is used to let eCommerce website owners target specific website visitors based on their current location, which means they will be seeing social proof notifications from actions that are taken by customers within their local area. The geo-targeting feature is located on the settings tab of the main dashboard.

Analytics and reporting

Fomo works to help website owners and marketing professionals with their social proof marketing automation. However, how can these users know exactly if the platform is doing its job? How can they determine if it’s benefiting their marketing and sales goals and OKRs? This is what Fomo’s analytics solution provides. The platform uses its analytics capabilities to measure the results of the social proof notifications on the eCommerce website’s bottom line. It uses the Fomo Scorecard as a reporting tool that displays all the important metrics.

The insights that are captured and displayed on the Fomo Scorecard can then be used as a basis for creating goals, monitoring progress, and keeping track of conversions. For more detailed analysis, the platform also supports seamless integration with Google Analytics, which should provide enough actionable insights while on the go.

Fomo Features

Fomo Benefits

Fomo’s social proof marketing automation platform is simple to use and implement. It makes managing social proof notifications for eCommerce websites and online stores easier and more efficient. The following are some of the benefits of choosing Fomo for social proof marketing:

Highly customizable solution

With Fomo, every detail of the social proof notification is fully customizable, even the frequency of the notifications and the capture ratio. This is due to the platform’s architecture, which enables unlimited message permutations. Every aspect of configuring the social proof notification is done through variables that can easily be personalized and set up according to the website owner’s requirements.

The cloud-based SaaS platform has templates and filters that can be further customized to suit the user’s needs. This will determine exactly what website visitors can see, what type of social proof notifications they receive and when, as well as which pages they get to see them on.

Clean and well-designed user interface

Fomo features an efficient theme builder that a simple point-and-click mechanism. It allows users to edit themes by simply adding CSS code. The platform also gives website owners and marketing professionals the ability to create professional-looking forms for their websites and landing pages using Fomo Instant. This allows them to personalize the forms to maximize the customer experience and relationships. With Fomo Actions, users can incorporate different such as hovers, turn clicks, etc.

Social proof marketing with machine learning

Fomo offers a smart SaaS platform for social-proof marketing automation. It utilizes machine learning to analyze and predict customer behavior and then leverages the insights to increase the website’s conversion rate. The platform’s AI takes global data and then compares it to the website owner’s local data to ensure an effective and up-to-date conversion of the best practices and strategies.

Fomo is also designed to seamlessly integrate with Google Analytics to deliver the most relevant and accurate insights to marketing teams and professionals. Users will be able to gain meaningful insights about various aspects of their eCommerce website, including click-through conversions.

Fomo Pricing

Fomo has four different pricing tiers, from Starter to Pro. The Starter plan is priced at $25/month with up to 8k notifications. It supports unlimited integrations and API access. The next tier-up is the Essential package, which starts at $50/month and is good for up to 20k notifications a month. Fomo Plus costs $99/month with up to 100k notifications. This is the ideal option for website owners looking to customize and grow their eCommerce business.

The highest pricing tier from Fomo is the Pro package. At $149/month, the plan can support up to 300k notifications per month and is best suited for online businesses looking to engage customers and improve overall performance. A 14-day free trial is available for all pricing tiers and users can get 30% off when billed annually.

Conclusion

Fomo is a simple but powerful solution that can help eCommerce businesses and website owners provide real-time social proof to visitors and prospective customers. When implemented to its full potential, this cloud-based platform can boost customer engagement, conversion rates, and overall sales for any business.

Marketing Automation Market Radar

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Fomo Product Overview


Languages Supported: English, Spanish

Marketing Automation Software Buyer Guide 2024

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Automation software for business. Published in March 2024.

Software solutions in this group help users build and scale automated marketing campaigns to engage with customers in a personalized and tailored manner across various different channels. Some common software features include ad targeting, automatically gen...

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Fomo Features

  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Data Export
  • Data Import
  • Email Integration
  • External Integrations
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Social-Media Integration
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