An Overview of Swydo Marketing Analytics and Workflow Software
Swydo is a cloud-based marketing software solution with reporting, monitoring and workflow capabilities. It is a platform designed for marketing professionals, small to medium-sized businesses and agencies looking for a robust and reliable marketing analytics software solution.
The web-based software solution comes with a variety of features for campaign monitoring, collaboration, pay-per-click and analytics reporting, task management and so on. Swydo also offers seamless integration with other marketing solutions and productivity tools such as Google AdWords, Bing Ads, Google Analytics, Facebook Ads and more.
How Swydo marketing analytics and workflow software works
With Swydo’s marketing analytics platform, users can set up comprehensive reports to be sent automatically to specific clients at pre-determined intervals—whether on a daily, weekly or monthly basis. In addition to report date ranges being customizable, users may also add KPIs and widgets to their reports and customize fonts, colors and the entire layout of the report.
And speaking of customization, Swydo also allows users to customize email templates by adding company logos and personalized signatures to report deliveries and email messages. The delivery overview function enables users to keep track of scheduled reports and see whether they were delivered successfully.
The dynamic report templates feature is another core function built into the platform. It allows for quick and easy changes of all reports dependent on a template. When adjustments or changes are made, the system automatically updates all reports using the same specific template. And during this process, users have full control over which widgets are also updated along with the reports.
In addition to software integration, Swydo also allows users to integrate unlimited accounts into the system. This makes for quick and efficient monitoring and allows users to create comprehensive reports based on unlimited campaigns and ad groups. On top of that, the platform also continuously keeps track of all active campaigns and notifies users of any issues that may arise, including reduced click-through rate, cost increases and page speed drops.
Swydo provides three key functions to its users—reporting, monitoring and workflow. And each of these core functions come with a wide variety of innovative and robust features.
Reporting
With this module, users can combine all marketing data in a single, easy to use platform that allows them to create comprehensive and up-to-date reports. Moreover, users can generate professional, branded pay-per-click (PPC), SEO and social media reports within mere minutes.
And while creating the reports, you can save time by simply choosing between templates, using pre-built widgets and taking advantage of the auto-scheduling feature. You can also provide a better user-experience for your clients by providing them with concise and accurate reports to help them make data-driven decisions, thus maximizing return on investment (ROI).
The reporting module also helps you optimize your campaign performance by fully taking advantage of the data that you are getting.
Monitoring
A module that helps users obtain actionable insights that can benefit their clients in growing and expanding their own business. With this function, you can easily visualize and measure the status of KPIs and goals, monitor costs and objectives through establishing specific targets and quickly maximize ROI and campaign KPIs through the insights provided by the system.
Workflow
This helps your organization manage tasks and optimize workflows more easily and effectively. If you want your marketing teams to be more productive and efficient in performing their tasks, the first thing you have to consider optimizing is the workflow. And that is what this function offers.
The workflow module promotes more effective collaboration among marketing teams within an organization, it helps to improve time management and boost efficiency. By taking advantage of this module, your marketing team will never miss a deadline again.
The benefits of Swydo marketing analytics and workflow software
Because Swydo mainly focuses on three crucial aspects in the marketing process, namely reporting, monitoring and workflow, the platform is extremely compact and easy to use. Its functionality and usefulness to marketing teams and agencies are what makes the platform an invaluable instrument in the marketing game.
Swydo is essentially an easy to use platform with fairly advanced features designed to make life easier and more productive to a lot of marketing professionals and agencies.
Create complete and customized reports within minutes
Yes, within minutes users can create comprehensive and fully customized reports with a wide variety of templates, widgets and key performance indicators available to them. And because of the platform’s user-friendly interface, you are able to quickly incorporate metrics across different data sources with just a click of a button.
Automate your reporting process
Automation seems to be a primary feature of most software solutions in the market today. And Swydo is no exception. With the platform’s scheduling feature, you can fully automate the delivery of reports and emails using different intervals. You can send in your reports on a daily, weekly or monthly basis, depending on the needs of your company and your clients.
Constantly monitor your key performance indicators (KPI)
Keeping track of key performance indicators or KPIs on a regular basis is a crucial part of the marketing process. By doing so, you are able to gauge your marketing campaign’s performance, figure out its weaknesses and its strengths. With Swydo, users are able to track decreasing click-through rates (CTR), increasing costs and page speed reduction so actions can be taken accordingly to improve your clients’ campaigns and websites.
Manage specific tasks in your workflow to make it more fluid
A more fluid workflow is the result of a well-planned, well-implemented task management process. With Swydo, you can manage your marketing team’s calendar, project templates, recurring tasks, time tracking and other crucial resources to improve workflow and provide a better service to your clients.
Seamless integration with other software solutions and data sources
Swydo integrates well with other solutions and data sources, which includes Google AdWords, Google Analytics, Google Search Console, Instagram Ads, Facebook Insights, Facebook Ads, Bing Ads, Pingdom, CallTrackingMetrics, CallRail, MailChimp, Twitter Ads and Google PageSpeed. This makes creating reports using Swydo Marketing Analytics and workflow software a lot easier and more convenient.
Pricing for Swydo marketing analytics and workflow software
Swydo offers four pricing options for SMBs and marketing agencies. They also provide a 14-day free trial with no credit card required and monthly or annual billing options for each of their plans. Opting for the annual billing, however, will save you 15% of the cost.
Check out these plans and see which one fits your current needs and preferences. Also, all plans come with unlimited integrations, unlimited projects and unlimited reports.
Professional: $60 per month (billed monthly) or $51 per month (billed annually)
• Up to 20 clients
• 3 users max
Boutique: $115 per month (billed monthly) or $98 per month (billed annually)
• Up to 40 clients
• 5 users max
Loft: $360 per month (billed monthly) or $306 per month (billed annually)
• Up to 100 clients
• 20 users max
Enterprise: Contact Swydo’s sales team for pricing
• Unlimited clients
• Unlimited users
You can visit Swydo’s official website for more information about their Marketing Analytics and workflow software solution, their subscription packages and other important details about the platform.
The bottom line
Is Swydo worth buying? Is it really worth checking out? If you’re a B2B business that’s looking to find a software solution that offers robust Marketing Analytics and reporting capabilities, then Swydo is definitely worth looking at.
As to whether or not it’s worth buying, it really depends on the needs of your marketing team or your organization as whole. Swydo puts an emphasis on reporting, monitoring and workflow in their marketing platform. If that is what you need, you should probably consider using the 13-day free trial to try out the product first.
