What is Quaero CDP?

"Customer data points blend into a single, coherent human centric data model regardless of type, volume, velocity or source, enabling ease of use for marketers and analysts. "

Ideal platform for marketers, analysts and data scientists. Helps overcome the fragmentation of data, analytics and reporting systems. All customer data points blends into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.

Acts as the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.

In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.

On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.


Quaero CDP scored 72/100 in the Marketing Analytics category. This is based on press buzz (30/100), recent user trends (rising), and other relevant information on Quaero CDP gathered from around the web.

The score for this service has declined over the past month. What is this?

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Marketing Analytics Market Radar

Quaero CDP Product Overview

  • Get the most value out of your own data

  • The more complex and dirty your data, the more valuable our platform is

  • Data Management (including extraction, cleansing and synchronization), analytics, segmentation and reporting all in one integrated system

  • Brings together the best of traditional direct marketing and digital marketing

  • Helps data scientists and analysts become more productive, by reducing the need for data janitoring

  • Gain complete control and visibility into your own data

  • Pick the level of service you need - self-service to outsourcing

  • Advanced analytics, predictive modeling and machine learning when and where you need it

  • Up and running in weeks - even for complex systems with dozens of inputs


Languages: English
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Marketing Analytics Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in August 2018.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...

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Quaero CDP Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Net Promoter Score

Quaero CDP FAQs

What are some applications Quaero CDP is commonly used in tandem with?

Campaign Management software
email service providers
SAS
R
Python
Scala
Spark

What platforms does Quaero CDP support?

Hadoop Amazon Web Services SQL Server

Who are the main user groups of Quaero CDP?

Direct marketers
Digital marketers
Data Scientists
Business Analysts

Does Quaero CDP offer multi-user capability (e.g. teams)?

Yes

Does Quaero CDP offer guides, tutorials and or customer support?

Yes

Does Quaero CDP integrate with any other apps?

yes, too many to mention

Does Quaero CDP offer an API?

Yes

What is Quaero CDP generally used for?

Analyzing customer behavior
Segmenting and targeting customers
Increasing customer engagement and value
Managing complex customer data from multiple systems

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