"Customer data points blend into a single, coherent human centric data model regardless of type, volume, velocity or source, enabling ease of use for marketers and analysts. "
Ideal platform for marketers, analysts and data scientists. Helps overcome the fragmentation of data, analytics and reporting systems. All customer data points blends into a single, coherent human centric data model regardless of type, volume, velocity or source. Databases, automation systems and applications connect and disconnect according to marketer need- driving agility and preventing vendor lock-in.
Acts as the central nervous system for your martech stack- coordinating action across all of your execution channels. Outcomes of marketing executions feed back into the platform as inputs- closing the loop and optimizing future actions.
In-line analytics get your models into production and driving results with just a few clicks. Automated machine learning puts the power of data science in the hands of marketers.
On-premise, cloud or managed services deployment model. Full scale implementation ranging from weeks to a few months. Professional services - as much or as little as you need.
Get the most value out of your own data
The more complex and dirty your data, the more valuable our platform is
Data Management (including extraction, cleansing and synchronization), analytics, segmentation and reporting all in one integrated system
Brings together the best of traditional direct marketing and digital marketing
Helps data scientists and analysts become more productive, by reducing the need for data janitoring
Gain complete control and visibility into your own data
Pick the level of service you need - self-service to outsourcing
Advanced analytics, predictive modeling and machine learning when and where you need it
Up and running in weeks - even for complex systems with dozens of inputs
Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in August 2020.
This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...FREE DOWNLOAD Marketing-Analytics-Software-Buyer-Guide-2018.pdf
Campaign Management software
email service providers
Hadoop Amazon Web Services SQL Server
yes, too many to mention
Analyzing customer behavior
Segmenting and targeting customers
Increasing customer engagement and value
Managing complex customer data from multiple systems