What is Branch?

"Branch unifies user measurement across different devices, platforms, and channels."

Branch provides the effective mobile linking platform, empowered with features that conjoin user experience and measurement across different devices, platforms, and channels. It provides a holistic look at multiple user touch points and assures that links get users to the right place on the website or mobile app.

This tool makes it possible to link pages in mobile apps the same they are linked on the open web. It is so-called "deep linking" space and is already being used by major technology brands like Pinterest, Hotel Tonight, Jet, BuzzFeed, Dubsmash, Coffee Meets Bagel, Airbnb, Slack, and more.

With Branch, users can seamlessly convert customers from mobile web to app, increase conversions, encourage sharing and growth, empower customers to share app content over any channel, and acquire new clients.

Branch scored 83/100 in the Marketing Analytics category. This is based on press buzz (51/100), recent user trends (rising), and other relevant information on Branch gathered from around the web.

The score for this service has declined over the past month. What is this?

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Marketing Analytics Market Radar

Branch Product Overview

  • Seamlessly convert users from mobile web to app

  • Engage existing users

  • Increase conversions and purchases from email

  • Encourage sharing and growth

  • Empower users to share app content over any channel

  • Web-to-mobile conversion

  • Deeplink through install from anywhere

  • Tracking of clicks, installs, & re-opens

Languages: English
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Marketing Analytics Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in November 2018.

This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...


Branch Features

  • API
  • Audience Targeting
  • Brand Management
  • Conversion Tracking
  • Data Export
  • Data Import
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Marketing Automation
  • Multi-User
  • Notifications
  • Social-Media Integration
  • Net Promoter Score
Compare Pricing

Branch Pricing Plans


  • Up to 10K MAUs
  • Deep linking and install attribution
  • Customizable designs with codeless design editor or CSS
  • Custom user segmentation
  • A/B Testing


1 user(s) / month
  • Up to 50K MAUs


1 user(s) / month
  • Up to 200K MAUs

Plans starting from: $59.00/month Credit card required: No

Branch FAQs

Does Branch integrate with any other apps?

Integrations: Adobe AIR, Cordova PhoneGap Ionic, mParticle Android, mParticle iOS, Titanium, React Native, Unity, Xamarin, Adjust, Amplitude, Mixpanel, Appsflyer.

Does Branch offer guides, tutorials and or customer support?

Support: Documentation, Email Support, Community, FAQs, Help Center.

What platforms does Branch support?

This is a web-based platform.

Who are the main user groups of Branch?

Main users of this service are medum-sized and large companies.

Does Branch offer multi-user capability (e.g. teams)?


Does Branch offer an API?

Yes, it offers API.

What is Branch generally used for?

Branch is generally used to unify user measurement for boosting app installs, retaining and engaging users, and for app marketing.

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