"AudienceReport validates your campaigns in real-time based on real people."
AudienceReport is a powerful tool from AudienceProject. It enables agencies and publishers to plan and optimize campaigns in real time so they can reach the intended audience and reduce media spend. Based on 1+ mio online panelists – carefully weighed to match the online population – you can get a socio-demographic profile for even small campaigns.
Campaign Measurement done right. Track your digital campaigns across all platforms and devices.
Learn which channels are best at reaching your target group and see how reach builds up.
Integration with TV metrics and the major digital distribution channels.
Get insights into whether your campaigns are reaching the intended audience.
Measure your campaign performance based on key metrics like reach in target group, affinity and frequency.
AudienceReport includes data from YouTube and Facebook to provide reach, affinity and profile metrics for campaigns running across multiple sources
Combine data from AudienceReport with TV-meter data in TechEdge to see the effects of digital and linear TV advertising in a coherent audience measurement..
Know exactly what kind of audience is being exposed to your campaign, and which placements in your campaign are most effective at hitting the target group you’ve defined.
Hide and show campaign placements to see how it affects the overall results, allowing you to continuously optimze your media plan and get the most out of your campaign budget.
Track campaigns across browser based media, native apps, WebTV, Addressable TV and even traditional TV.
Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in May 2020.
This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...FREE DOWNLOAD Marketing-Analytics-Software-Buyer-Guide-2018.pdf