"Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier"
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity in demonstrating the return on investment of multichannel campaigns.
Through automating data integration from hundreds of sources, our vendor-agnostic, end-to-end platform delivers a single view of marketing performance across your business. With the help of powerful data visualizations, Adverity reveals tangible business impact of marketing activities and improves performance by uncovering real-time opportunities to fuel growth with augmented analytics.
Product recommendations, vendor rankings, market overview and tips on how to select Marketing Analytics software for business. Published in August 2020.
This group of software helps determine which marketing channels and campaigns deliver the most value and highest marketing ROI, ensuring resources are allocated correctly and the best channels are identified. Marketing analytics software tends to include fe...FREE DOWNLOAD Marketing-Analytics-Software-Buyer-Guide-2018.pdf
You can use Adverity directly with your favorite Business Intelligence tools, ingest it to econometric models, or send it to your enterprise data warehouse.
It is used to enable data-driven marketing teams to make better decisions and improve performance by analyzing data integrated from various sources into a single source of truth.
You can use Adverity to integrate data and send it for further analysis to your selected BI tool, data warehouse or data visualization app.
The users can get different Roles assigned such as:
* API Access Manager
* Datastream Manager
* Storage Manager
Yes, Adverity has an extensive documentation center where various functions and handling of the platform are described. Plus, you can reach out to our support team any time!
The main user groups include:
CMO, CTO, Client Service Managers, Client Service Directors, IT Managers, Data Managers and Data Analysts.
All data collected, cleaned and harmonized in Adverity can be sent to a different location, data storage, or application via API.
We have access to over 400 applications and platforms