"ReturnPath is an email marketing optimization solution."
ReturnPath helps online marketers optimize inbox placement and increase ROI of their email marketing campaigns. It is the world’s leading email data solutions provider. It stands on the presumption that email is a vital part of client communication and relationships building.
ReturnPath is partnered with over 70 providers of mailbox and security solutions, and it reaches about 2.5 billion inboxes. The customer network is composed of more than 2M consumers and 5,000 retailers around the globe, providing unmatched insight into buying behavior, brand attraction, and buyer preferences.
Data-driven solutions provided by this platform help email marketing professionals know their deliverability and connect with more customers to accelerate recognition and revenue. It can be also be used as a monitoring tool to control the level of deliverability and to measure the success of campaigns.
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It is generally used as an inbox monitoring tool.
ReturnPath is a cloud-based platform.
ReturnPath provides REST API.
Yes, it integrates with other business applications and data providers.
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It is commonly used in tandem with mailbox providers and email security apps.
Users of ReturnPath are SMEs and larger enterprises.