What is Return Path?

"ReturnPath is an email marketing optimization solution."

ReturnPath helps online marketers optimize inbox placement and increase ROI of their email marketing campaigns. It is the world’s leading email data solutions provider. It stands on the presumption that email is a vital part of client communication and relationships building.

ReturnPath is partnered with over 70 providers of mailbox and security solutions, and it reaches about 2.5 billion inboxes. The customer network is composed of more than 2M consumers and 5,000 retailers around the globe, providing unmatched insight into buying behavior, brand attraction, and buyer preferences.

Data-driven solutions provided by this platform help email marketing professionals know their deliverability and connect with more customers to accelerate recognition and revenue. It can be also be used as a monitoring tool to control the level of deliverability and to measure the success of campaigns.


Return Path scored 84/100 in the Email Marketing category. This is based on user satisfaction (90/100), press buzz (51/100), recent user trends (rising), and other relevant information on Return Path gathered from around the web.

The score for this service has improved over the past month. What is this?

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Return Path Product Overview

  • Deliverability Insights

  • Spam Filtering

  • Free Interactive Tools

  • Return Path

  • Real-Time Email Validation

  • Email Client Monitor

  • Inbox Preview

  • Inbox Insight

  • Multivariate Testing


Languages: English
THE ULTIMATE Software Buyer Guide 2018

The Ultimate Email Marketing Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Email Marketing software for business. Published in August 2018.

The right software setup can greatly increase the efficiency and impact associated with email marketing activities. Most solutions in this space focus on the automation and compiling / sending of merge field emails or managing email newsletter campaigns. Th...

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Return Path Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons

Return Path FAQs

What is Return Path generally used for?

It is generally used as an inbox monitoring tool.

What platforms does Return Path support?

ReturnPath is a cloud-based platform.

Does Return Path offer multi-user capability (e.g. teams)?

ReturnPath provides REST API.

Does Return Path integrate with any other apps?

Yes, it integrates with other business applications and data providers.

Does Return Path offer guides, tutorials and or customer support?

Support: Help Center, Webinars, FAQs, Knowledge Base, Phone Support, Live Suport.

What are some applications Return Path is commonly used in tandem with?

It is commonly used in tandem with mailbox providers and email security apps.

Who are the main user groups of Return Path?

Users of ReturnPath are SMEs and larger enterprises.

Return Path User Reviews

Average User Rating:
4.5/5 based on 4 user ratings.
Your Rating:
User profile picture

Arguably helpful to improve deliverability

// Executive Director at Lido Labs

What do you like about Return Path?

The scoring and reporting is pretty succinct which helps in for marketing updates. The breakdown by ISPs also lets you know how you deliverability is looking.

What do you dislike about Return Path?

Doesn't improve deliverability even with massive adjustments to your email marketing platform.


Usefulness
3/5
Ease of use
4/5
Value for money
3/5
Customer service
4/5
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