A review of email marketing software Mailrelay by CPC
Mailrelay is an advanced email marketing software solution packed with powerful, easy-to-use features and services. It is a unique platform ideal for marketers and business owners who need a robust email marketing solution, from small startups to large enterprise marketing agencies.
The email marketing platform allows users to create, send and manage their marketing emails, newsletters and contact lists with minimal effort or cost. Mailrelay also provides highly efficient analytics, allowing marketers to get a comprehensive assessment of subscriber behavior statistics.
Mailrelay email marketing solution – How it works
Mailrelay is equipped with highly functional features that facilitate the majority of the email marketing process. It allows you to determine the who, the where and the when of subscriber behavior. Who or which of your subscribers actually open your emails and newsletter? Where do they open them and when?
The platform essentially enables you to fully understand your customers through comprehensive analysis on the actions they take upon receiving your email. By analyzing customer behavior along with other crucial factors, the system can help improve the success of your marketing efforts and increase your click through rate (CTR) as well as your conversion rates.
As mentioned, Mailrelay is packed with practical yet powerful features that a lot of marketers may find useful. Some of these features include:
- Advanced visitor monitoring
- High performance SMTP server
- Auto-responder tool
- File and image hosting
- Full API integration
- Custom subscription form
- Extensive library of free templates
- Excellent customer service and support
- Anti-spam checker tool
- Permission-based secure email lists
- Sync plug-ins (Joomla, Magento, Drupal, WordPress, etc.)
Mailrelay email marketing software solution – The benefits
Mailrelay is an advanced email marketing platform with powerful features and capabilities. It enables users to create, send and manage newsletters and other marketing materials. The solution also provides complete subscriber behavior data, allowing you to get a better and more complete picture of your target customers.
Analyze your email marketing results with advanced statistics
Once you send your email marketing campaigns, the work doesn’t stop there. If you want to measure the efficiency of your marketing efforts, you have to have a good analytics program that allows you to access comprehensive data.
This is where Mailrelay’s Advanced Statistics comes in handy. Advanced Statistics allows you to collect information on click throughs, open rates, which of your contact list opened their emails, which city do they come from, what browser do they have, what email client are they using, which of your links did they click and what kind of operating system are they using.
Simple and easy-to-use HTML editing tool
A major part of the email marketing process is creating engaging emails and newsletters. Mailrelay comes with a simple and user-friendly HTML editor with an interface similar to widely used editors available like WordPress, Joomla and other content management systems (CMS).
Mailrelay’s HTML editing tool lets you create and design your emails with very little training or mastery required, especially if you’re already familiar with the aforementioned CMS software. The service also allows you to keep track of the SPAM score of your newsletters and emails.
With predefined templates and a user-friendly editing tool, you don’t have to be tech-savvy in order to work with HTML.
Mailrelay is an affordable and fully functional email marketing solution
Mailrelay is actually available for free, with no obligations or restrictions. Small business marketers and freelancers can use a free account to send up to 15,000 emails per month, with the possibility of sending for up to 3,000 contacts. The best thing about this is that if you find your business growing and you think you need to send more emails to more subscribers, it’s actually very easy to upgrade to a paid account.
The platform is designed so all kinds of businesses, regardless of the size or scope, can benefit from the service and get the best experience from it. The features and tools are specifically tailored to fit the varying needs of every company, so it makes sense that the pricing plans are tailored to meet that objective as well.
Mailrelay pricing plans
Mailrelay has two payment plans available; monthly plans and prepaid plans. The free subscription is available only with the monthly payment plan and you get up to 15,000 emails per month and up to 3,000 subscribers. You can, however, upgrade the monthly emails to 75,000 and the subscribers to 15,000 by simply following Mailrelay on Facebook, Twitter and Google+.
- Standard Price – Starts at $33.10 for 50,000 monthly emails and up to 10,000 subscribers.
- Enterprise Price – Starts at $46.10
- Standard Price – Starts at $47.30 for 25,000 monthly emails with unlimited subscribers.
- Enterprise Price – Starts at $66.20
The Standard Pricing Plan comes with the following features:
- Massive sending with a high-speed engine
- Basic sending statistics
- Free templates and HTML editor
- High delivery rate
- Owned IPs and infrastructure
- Different senders configuration
Enterprise Pricing Plan features:
- All Standard Plan features
- Visual statistics and visitor tracking
- Dynamic fields
- Sign-up forms for web integration
- Custom domain
- Tracking tokens in links
- iOS application
- Contacts sync with Windows
- Full API integration
You may contact the vendor’s sales team for additional information on pricing or if you need a bigger plan that meets your company’s requirements.
The bottom line
One of the best things Mailrelay has going for it, besides the fact that it’s got powerful features, is the flexibility of its pricing plans. If you’re interested in checking out the email marketing service, all you have to do is create a free account. There’s no commitment or restrictions. Once you’re satisfied with the service, you simply upgrade to a plan that meets your requirements.