Convertful

Convertful is a SaaS toolkit that allows marketers to create personalized offers based on a visitor’s stage in the conversion process. This is done by providing websites with several widgets that can be customized with different elements using a flexible drag-and-drop editor. The different widget types are pop-ups, scroll boxes, floating bars, full-screen welcome mats, embedded inline widgets, and floating buttons, while the different elements include form fields, buttons, images, progress bars, spin-to-win and scratch card games, follow buttons, and share buttons.

Using Convertful is useful to drive new email subscribers while improving a website’s content. Site visitors will have more content to interact with instead of only being able to read blocks of text. The included gamification functionality incentivizes engaging with the website by providing discounts to customers. Improving customer engagement helps businesses convert leads into sales, making an on-site conversion tool like Convertful essential for businesses, especially e-commerce sites.

Convertful Features

Convertful’s features help businesses convert visitors by providing widgets, customization options, and targeting functionalities to send certain messages to specific visitors through pop-ups. Among the different features that help businesses achieve this are the following:

Templates for campaigns

Businesses using Convertful will have access to over 100 templates based on successful conversion campaigns. Spin-to-win, social subscription pop-ups, segmentation surveys, quiz funnel, and welcome discount campaigns are examples of these campaigns.

Using templates can help businesses launch their campaigns quickly with minimal modifications. It is possible to customize them later on to tailor the campaign to certain customers after reviewing the analytics.

Drag-n-drop editor

Convertful’s drag-n-drop editor allows users to easily edit templates to tailor them to their goals. The editor is flexible enough to allow users to create custom form fields to gather specific data, customize widgets to match the website’s theme, use different layouts for the pop-up, set up where a widget will appear, add animation effects to catch a visitor’s attention, and add custom classes and styling through CSS. 

Precise visitor targeting

Users can set up widgets to appear for specific visitors to better engage with them. Pop-up messages can be set up to appear based on exit intent, time on the page, element click, page scroll, and inactive time. This allows businesses to engage with only certain visitor demographics instead of launching pop-ups indiscriminately at all visitors.

Precise targeting also allows users to have specific pop-ups appear depending on whether certain conditions are met or not. Visitors who have only spent a few seconds on the site without clicking on elements or scrolling the page may be presented with a discount offer in order to entice them to stay and shop. Users will also be able to target visitors based on their history on the site, account, location, clicks, and other conditions. 

Conversion boosters

Businesses will need to set up gimmicks to capture a site visitor’s attention and get them to convert. Gamification is one effective means of converting visitors, as it invites people to engage by incentivizing it through prizes. Other conversion boosters include content locks, yes/no screens, floating CTAs, countdown timers, and social subscriptions.

Actionable insights

Insights are vital to determine the effectiveness of the currently implemented Convertful campaign, allowing users to review them and make any necessary changes to boost conversions. Users will have access to real-time analytics, A/B split testing, lead notifications, and periodic reports to see how effective a campaign is.

Agency tools

Agencies will be able to take advantage of more organized widget lists and Convertful’s White Label functionality to make the solution their own. Businesses can remove all Convertful branding from the dashboard and emails using the White Label tools, and this can also be done for all sub-accounts, which is useful for businesses that resell the service.

Convertful Benefits

Using Convertful helps businesses and agencies improve their conversion rates while also adding content and improving their websites. Using the on-site conversion tool provides many benefits for its subscribers, including the following:

Extensive free features

Convertful’s FREE plan contains plenty of features that are useful for many small businesses, with the biggest downside being the extremely limited pageview limit. Still, startups and small businesses can use the FREE plan with no problems since all widget types and elements available in the paid plans are available for free.

The only limitations of the FREE plan are that it lacks advanced targeting rules, A/B testing, unbranded widgets, chat support, 2-way deep integrations, and White Label features. These features aren’t that important for startups since they can make do with the features already available for free, including the flexible drag-n-drop editor, live analytics, geo-targeting, content locking, and 71 free starting templates.

Targeted pop-ups

Users can use both BLOGGER’s advanced targeting rules and the different smart display rules to only display pop-ups and offers to specific site visitors. Visitors will be able to see widgets only after meeting certain trigger conditions, so they’ll only see the pop-ups that are relevant to them. Even inactive users can get pop-ups. This can help improve engagement by nudging visitors to take certain actions and eventually convert.

GDPR-compliant

EU-based companies won’t have to worry about complying with the GDPR when using Convertful. Users only need to go to their website’s settings in the Convertful platform, fill in the fields and generate, read, and sign the Data Processing Agreement with a digital signature. Convertful also has a text snippet that businesses can add to their privacy policy. Users will also be able to get informed consent by adding a mandatory agreement checkbox in the subscription forms with links to both the privacy policy and terms of service, setting up a double opt-in to the user’s ESP, also with explicit links to the privacy policy and terms of service, or designing the subscription form to clearly state how all entered data will be used and having a clear CTA on the button.

Hide Convertful branding

Subscribing to the BLOGGER plan gives users the ability to remove the Convertful branding from their widgets. Branded widgets contain the words “Powered by Convertful,” while unbranded widgets hide them. Additionally, the AGENCY plan’s White Label features can hide all Convertful branding across the platform to make the solution a company’s own.

Convertful Pricing

Users can choose from four different plans to subscribe to: the FREE, BLOGGER, GROWTH, and AGENCY plans. The BLOGGER plan starts at $19 a month or $168 a year with a 10,000 monthly pageview limit, GROWTH starts at $79 a month or $708 a year with a 125,000 monthly pageview limit; and AGENCY starts at $199 a month or $1,788 a year with a 500,000 monthly pageviews limit. The cost scales according to the maximum pageview limit, and opting for the yearly plan lets users get the first three months for free.

Aside from the FREE plan, each plan has a scalable pageview limit that affects the cost of each plan. Once a user exceeds the pageview limit, all widgets set up will stop appearing on the site until the limit is refreshed on the first day of the succeeding month. Because of this, the FREE plan’s low 3,000 pageview limit reduces its utility and has the potential to ruin the customer experience when regulars are used to seeing the widgets and suddenly don’t see them. Businesses can avoid this problem by selecting the “auto-increase” checkbox in the billing section to automatically adjust both the pageview limit and the plan’s cost should they exceed the monthly limit.

The cost of each paid Convertful plan is rather high, and small businesses may find the higher pricing tiers to be cost-prohibitive, even when opting for the yearly payments with their discounts. Enabling “auto-increase” can also lead to higher costs when the site suddenly receives more pageviews than anticipated, since both the limit and cost increase without warning.

Convertful offers both a free plan with a limited pageview limit and no support and a 14-day free trial. Additionally, users can cancel their subscription at any time and use a 14-day money-back guarantee.

Conclusion

Convertful is an effective on-site conversion tool that can also help improve a website’s content through the available widgets. What is arguably the best approach for smaller businesses that cater to a lot of site visitors is to use the BLOGGER plan, use the yearly payment option, and enable the “auto-increase” option, mainly because the BLOGGER plan has enough features for businesses that only operate one website while still being affordable. Still, GROWTH is the most popular plan and is ideal for companies with multiple sites.

The low cost of both the BLOGGER and GROWTH plans makes subscribing to them worth it, especially since the platform is GDPR-compliant across all available subscription plans. Because the FREE plan is limited and the cheapest BLOGGER plan is inexpensive, opting for the BLOGGER plan from the start is ideal. A maximum pageview limit of 10,000 for $19 a month is arguably worth the price, even without opting for the discounted yearly plan.