CleverReach

CleverReach is a web-based email marketing solution that helps companies create and analyze email marketing campaigns. It can manage at least 250 recipients and send up to 1,000 messages per month. Many businesses can take advantage of this once they’ve used the free LITE plan.

Many businesses can start reaching people with their marketing campaigns with several basic features available in both the free LITE and affordable ESSENTIAL plans. These features include basic newsletter templates, 5 MB of storage for images, one recipient list, one signup form, automation, and a maximum of three data fields in the recipient profile. The ESSENTIAL plan unlocks premium features for a minimum of €9 per month.

CleverReach has the features necessary to launch an effective email marketing campaign with its basic newsletter template feature to streamline newsletter creation and at least one automated workflow to send out emails. One downside to using this solution is that some text is in German, which is problematic for non-German users.

CleverReach Features

CleverReach offers two sets of features: the basic ones available in the LITE plan and the premium features available in the ESSENTIAL plan and the ENTERPRISE plan. Some of the features available in these two sets are the following:

Newsletter templates

Users of the LITE plan will have free access to a basic newsletter template function, whereas paid plan users will have access to over 50 responsive design templates. These templates can streamline newsletter creation since users won’t have to start from scratch when creating a newsletter. Users will still have the option to build their templates through the template generator, regardless of the plan they’re subscribed to.

Image database

Both free and paid plans give users access to an image database, which can be used to attach images to newsletters. How many images people can upload depends on the plan they subscribe to and the image’s file size. The LITE plan’s image database has  5 MB of storage space, while the paid plans’ image database has a 1024 MB allocation.

Automation THEA

CleverReach users will be able to use either a single-track or a multi-level workflow to automatically send emails when certain events are triggered. LITE users will be able to automate one workflow, which is ideal for smaller businesses, while paid users will have access to unlimited email automations.

Recipient list

CleverReach gives users at least one recipient list that is used to categorize recipients and is useful to automate message sending. When automating message sending for a certain trigger, users will need to pick a recipient list to automatically send messages to. LITE plan users will have one recipient list, while paid plan users will have unlimited lists.

Signup form

Signup forms are used to register new subscribers for a newsletter. Small businesses that only have one newsletter can settle for the LITE plan with its limit of one signup form, while larger businesses and organizations with multiple newsletters for different audiences will need a paid plan’s unlimited signup forms.

Recipient profile data fields

Data fields are fields that contain certain details about the recipients, which can be useful when sending out a newsletter. The email address field is always present since the recipient’s address is invariably required. All fields are sorted by “list fields” and “intergroup fields.”

LITE users can have a maximum of three data fields in the recipient profile, while paid plan users can have up to 45 data fields.

RSS feeds and dynamic content integration

RSS and other dynamic content can be integrated into newsletters by both LITE and paid users, allowing users to share the most recent articles on a site in a newsletter. The CleverReach drag-and-drop editor is necessary to easily integrate RSS feeds and other dynamic content by marking the source, dragging and dropping the element to the email, entering the RSS URL, clicking on “Retrieve Content,” selecting the post, and then clicking “OK.”

Reporting

Email marketing campaigns need to be reviewed to see whether they are effective or not. If they aren’t, then certain changes must be made, and the only way to find out is through reporting statistics. The LITE CleverReach plan allows users to see data on email opens, while the paid plans provide users with click-through rates, A/B Testing, geographical data, link tracking, and Google Analytics integration.

CleverReach Benefits

CleverReach, regardless of the plan subscribed to, assists many businesses with their email marketing campaigns by providing useful features. Users will be able to take advantage of several benefits when subscribing to a CleverReach plan, including the following:

Functional free plan

The LITE plan is an ideal email marketing solution for small businesses thanks to its useful basic features. There may be 250-recipient and 1,000-emails-per-month limits, but it’s likely that small businesses won’t need to send too many newsletters, and the chance of having plenty of targeted recipients is low. Maximizing the LITE plan can mean sending one email to one user four times a month or 250 emails per week.

The LITE plan also allows users to automate one workflow to send emails to one recipient list, which makes sending newsletters even easier for small businesses. The fact that RSS feeds and dynamic content integration are available in the free plan also makes LITE a good plan for small businesses until they need to send more emails or get more subscribers.

The free plan can’t be regarded as a sub-par choice

The LITE plan already has good features, and two of the few differences between the paid plans are that users can send emails to an unlimited number of recipients, which is only available in the FLEX and ENTERPRISE emails, and that the LITE plan does not support unlimited emails, while the ESSENTIAL plan allows for an unlimited number of emails to be sent per month but not unlimited recipients.

The premium plans do have a handful of features that make them the superior choice. These include having over 50 responsive design templates, scheduled mailing, and the ability to have a custom URL (own domain for email links).

Using the Essential plan is good enough for many businesses that plan to have a long-term subscription, while one-time users should consider the FLEX plan.

GDPR-compliant marketing solution

CleverReach is a GDPR-compliant email marketing solution and uses a legally compliant Double-Opt-In method for newsletter subscription as a standard means. This software also presents an unsubscribe link in each email template to give recipients the option to stop receiving emails. Additionally, companies can set all unsubscribed and unconfirmed recipients to be deleted from the recipient list.

White labeling

Paid CleverReach users can white label the software to customize it to look as if it’s their own. This is only possible when using the agency solution.

CleverReach Pricing

CleverReach comes in four subscription plans: which are the free LITE plan and the paid ESSENTIAL, FLEX, and ENTERPRISE plans. The minimum cost of each paid plan is €9 per month for the ESSENTIAL plan, €24 per month for the FLEX plan, or  €44 when only using the FLEX plan for one time, and  €499 per month for the ENTERPRISE plan. The cost scales according to the number of receivers for the ESSENTIAL plan, with the maximum being 150,000 recipients, and according to the number of emails for the FLEX and ENTERPRISE plans.

The LITE plan has reasonable utility for being a free plan. The paid plans all have the same premium features unlocked, with the only difference being that ESSENTIAL only allows for unlimited emails, FLEX only allows for unlimited recipients, and ENTERPRISE allows for unlimited recipients and a monthly new email quota.

Conclusion

CleverReach is a great email marketing solution for many businesses, including small businesses when subscribing to the free LITE plan. Additionally, taking advantage of all the premium features starts only at  €9 so businesses on a budget can still have a chance to use the advanced features. Some users might find CleverReach to be costlier than some competitors, but it’s also important to consider the functionality of the free plan and the fact that premium features start at a relatively low price.

When choosing a CleverReach plan, users will need to consider how many recipients they have and how many emails they need to send. Smaller businesses with small audiences can opt for the LITE plan, but businesses with bigger audiences or multiple recipient lists should consider the ESSENTIAL plan to take advantage of email automation and several premium features. The one-time FLEX plan can be a good option for businesses that need to send plenty of emails as part of a seasonal email marketing campaign.