Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM
Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation enriching their contact database with declared, high intent data. Ion helps brands launch quizzes, ROI calculators, assessments, interactive infographics, and other interactive formats in just a few hours.
In a post-GDPR/CCPA world and the limitations of relying on second and third-party data, it becomes critical for brands to develop a declared data strategy, where customers provide their information directly to the brand, in exchange for rich, personalized content. Interactive Content is the perfect solution.
Marketers can start from a blank canvas, use fully-responsive Quick Start templates, or leverage Rock Content's professional services team to plan, create, and launch their own branded content experiences.
Interactive content increases brand awareness by encouraging users to actively engage with the content. Each engagement provides insights into audience behavior by collecting rich, first-party data from interactions and effectively driving users through the buyer journey.
PRIMARY USE CASES:
* Demand Generation
* Sales Enablement
* Account-Based Marketing
* Brand Awareness
CONTENT FORMATS:
* Assessments
* Calculators
* Interactive White Papers
* Landing Pages & Microsites
* Lookbooks & Tours
* Interactive eBooks
* Interactive Infographics
* Solution Finders
* Resource Libraries
* Configurators
* Quizzes
* Fully Responsive Quick Start Templates
Awarded the Quality Choice Award
Awarded the Trusted Vendor Award
ion interactive currently scores 91/100 in the Content Marketing category. This is based on user satisfaction (100/100), press buzz (59/100), recent user trends (falling), and other relevant information on ion interactive gathered from around the web.
| The score for this software has improved over the past month. What is this? |
Enterprise Scale and Performance
Sales and Marketing Alignment
Automatic Optimization
Data-Driven Experiences
Content Marketing Results
Score. Segment. Target. Personalize.
Sharable & Viral Experience
Agile Creation and Testing
Native Salesforce Integration
Interactive Content Marketing
Product recommendations, vendor rankings, market overview and tips on how to select Content Marketing software for business. Published in April 2024.
Content Marketing is a very essential part in the advertising space. It involves the creation and distribution of content, with an aim of attracting customers and driving search traffic to target websites. Common types of web content include infographics, a...
FREE DOWNLOAD Content-Marketing-Software-Buyer-Guide-2018.pdfIntegrations: Demandbase, dotmailer, Salesforce Marketing Cloud, Marketo, Hubspot, Twitter, MailChimp, SugarCRM, Pardot, Net-Results, Oracle Eloqua, AWeber, HubSpot Marketing, ClickTale, Infusionsoft, Salesforce Sales Cloud, G Suite, Crazy Egg, Act-On, Brightcove, LinkedIn, Google Analytics, Facebook, Uberflip, Talisma.*
This service is used for interactive marketing content creation, demand gen, sales enablement materials, ABM, brand building.
Main users of Ion interactive content platform are larger enterprises and big brands looking to create content across their full buyer journey.
Yes, there is multi-user capablitiy offered.
Support: FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials.
Yes, it offers REST API.
This service is commonly used in tandem with Oracle Eloqua, Salesforce, Marketo and Demandbase.
Ion is a web-based platform.
I’m a little biased to say, but ion is truly a game changer for demand gen, specially for SaaS companies!
UI could be a little easier to use/lighter. Also, improvements in integrations are always welcome!
