"Rubicon Project is a digital advertising and retargeting automation solution providing high-quality brand engagement and customer acquisition."
The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.
The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.
Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.
Estimated Market Rate (EMR)
One Unified Platform
Guaranteed Direct Order Deals
Invite-Only Access to PMP
Globas Access to Diverse Demand
Brand Protection and Safety
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in August 2020.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...FREE DOWNLOAD Advertising-&-Affiliate-Software-Buyer-Guide-2018.pdf
This service is generally used for automating the buying and selling of advertising.
The platform is cloud-based, powered by Prebid Server.
Support: Email Support, Knowledge Base.
It offers APIs and Mobile SDKs.
Users of Rubicon project are big brands and world’s leading publishers.