What is Rubicon Project?

"Rubicon Project is a digital advertising and retargeting automation solution providing high-quality brand engagement and customer acquisition."

The Rubicon Project solution offers brands the possibility to reach target audiences and attain customer engagement through its effective, no buyer-fee marketplace. It delivers technology tools for automating the process of advertisement buying and selling.

The platform is cloud-based, powered by Prebid Server, which is a growing and flexible technology trusted by largest advertisers and publishers. One of Rubicon Project's offers is the Header Bidding, a programmatic solution for sellers and mobile app developers. It makes selected inventory accessible for multiple ad exchange buyers simultaneously.

Buyers can utilize Rubicon's technology to connect with audiences in areas they are most engaged and prone to act, using the network of almost one billion unique devices around the world. The bottom line is that Rubicon Project, with its multi-channel programs, performs as one of the most innovative and effective direct buying platforms on the market.


Rubicon Project scored 83/100 in the Advertising & Affiliate category. This is based on press buzz (55/100), recent user trends (falling), and other relevant information on Rubicon Project gathered from around the web.

The score for this service has declined over the past month. What is this?

  • Rubicon Project
  • Rubicon Project

Rubicon Project Product Overview

  • Estimated Market Rate (EMR)

  • One Unified Platform

  • End-to-End Workflow

  • Inventory Access

  • Guaranteed Direct Order Deals

  • Invite-Only Access to PMP

  • Globas Access to Diverse Demand

  • Advanced Automation

  • Brand Protection and Safety

  • Header Bidding


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THE ULTIMATE Software Buyer Guide 2018

The Ultimate Advertising & Affiliate Software Buyer Guide 2018

Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in October 2018.

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...

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Rubicon Project Features

  • A/B Testing
  • API
  • Audience Targeting
  • Brand Management
  • Budgeting
  • Calendar Management
  • Conversion Tracking
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Forecasting
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

Rubicon Project FAQs

What is Rubicon Project generally used for?

This service is generally used for automating the buying and selling of advertising.

What platforms does Rubicon Project support?

The platform is cloud-based, powered by Prebid Server.

Does Rubicon Project offer guides, tutorials and or customer support?

Support: Email Support, Knowledge Base.

Does Rubicon Project offer an API?

It offers APIs and Mobile SDKs.

Who are the main user groups of Rubicon Project?

Users of Rubicon project are big brands and world’s leading publishers.

Does Rubicon Project offer multi-user capability (e.g. teams)?

No.

Does Rubicon Project integrate with any other apps?

Yes.

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