"PubMatic is an ad serving and retargeting automation platform for an open digital media future. "
PubMatic performs as a control dashboard where both publishers and media buyers can see all their advertiser relationships, regardless of device, format, or channel. PubMatic, is one of leading independent media technology firms, that concentrates on helping publishers.
This is a programmatic advertising solution that enables its users to make real-time business decisions in the real-time operating industry. In its global infrastructure, PubMatic offers analytics, actionable data, and business intelligence, sufficient for efficient decision making.
By using this solution, publishers get omnichannel revenue automation technology while media buyers are provided with enterprise-grade programmatic tools. Their cutting-edge solutions enable content providers to utilize their digital media assets and provide consumers with personalized advertising experience.
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in February 2021.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...FREE DOWNLOAD Advertising-&-Affiliate-Software-Buyer-Guide-2018.pdf
PubMatic is a web-based service.
PubMatic offers Publisher Reporting APIs and Configuration APIs.
Support: Phone Support, Email Support, FAQs, Knowledge Base, Videos, Webinars.
This service is generally used as ad serving and retargeting solution for an open digital media industry.
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands.