An Overview of Improvely Conversion Tracking and Click Fraud Monitoring Software Solution
Improvely is a marketing and affiliate software solution designed for small- to mid-sized businesses, large marketing agencies and freelancers who want to optimize their online marketing strategies to maximize conversions and revenue.
It is a conversion tracking solution that also helps to eliminate click fraud from your campaigns. Improvely is the ideal platform to facilitate the tracking process of clicks and conversions so as to ensure an efficient, secure and successful online marketing campaign.
Since its inception back in 2012, Improvely has become one of the most trusted and popular click tracking solutions available in the market. But this isn’t just a one trick pony type of software solution. It’s actually a multi-faceted platform that integrates click tracking with conversion tracking, click fraud detection, landing page split testing and affiliate marketing tools in a single robust user-friendly system.
How does Improvely work?
Improvely is designed to optimize your marketing and affiliate programs. It has the proper tools and features to streamline the marketing process and get your affiliate program up and running without a hitch, while monitoring for click fraud and other suspicious activities.
The software system serves as the complete affiliate marketing solution, from conversion tracking and click fraud detection to affiliate performance monitoring and analytics. With the tools and features at their disposal, online marketers and agencies can accurately measure their sales and the performance of their advertising from affiliate ads, clicks and even web traffic.
Improvely comes with an advanced source attribution tool, which allows users to determine the source of their leads, whether they are from referral links, web search, social media ads or paid search. This makes the software solution much more than just a click fraud detector for flushing out online scammers and thieves.
Since Improvely is a web-based service, it doesn’t require any installation. It gives marketers the opportunity to see how their ongoing campaigns are faring and allows them to test new landing pages and affiliate programs that are currently in development, all this while reducing the overall cost of customer acquisition.
The benefits of Improvely conversion tracking and click fraud monitoring software
Improvely comes with a variety of well-designed features and services that are compatible with virtually every advertising platform online, from Google AdWords and Microsoft AdCenter to social media ads on Twitter and Facebook. Furthermore, clients will have immediate access to the latest versions and capabilities of the software solution once they subscribe to an account without any additional charges.
The implementation and user interface.
Improvely is deployed as a SaaS (Software-as-a-Service) solution. It is a web-based service, meaning there is no need to download any software or installer that you need to install into your system. All you need to do is login to your Improvely account using your device and you can start taking advantage of the tools and features that come with your subscription package.
Users can access their reports anytime and anywhere, using their computer or a mobile device like tablets and smartphones. The software solution is designed for easy setup and implementation. All the client has to do is copy and paste a unique code in their business website and fill out a form to setup tracking links for all their ads.
Tracking and monitoring conversions, ads, revenue and traffic.
Improvely has all the necessary tools needed to properly track all major performance metrics for each site or project. On the dashboard, users can find comprehensive data for all of their affiliate programs and marketing campaigns, including the number of visits, cost, revenue, conversions and profit.
There is also a link tracking tool that allows you to monitor links for all your ads, regardless of where they are being advertised, including banners, text links, PPC and emails. Based on its functions and capabilities, it’s easy to see Improvely is much more than your typical conversion tracking solution.
Click fraud prevention and protection.
Improvely provides real-time tracking not just for reports and updates, but for click fraud and other security threats as well. Obviously, this means your ads are constantly being monitored and protected from possible fraudulent activities.
The click fraud prevention feature covers all of your campaigns across the web and it helps to make sure click activity on your ads are identified and determined as legit. Fraudulent clicks are immediately flagged, minimizing the cost that marketers and businesses have to endure from such actions.
How much does Improvely cost?
Improvely offers four reasonably priced subscription plans for small- to medium-sized businesses, large agencies and freelance marketers. These pricing plans are billed on a monthly basis and all of which come with a 14-day free trial. You can start tracking and improving your marketing result with any of these subscription packages.
Freelancer: $29 per month
- Up to 10,000 visits tracked per month
- One team member
- Track conversions and revenue functionality
- Click fraud monitoring
- Built-in A/B split testing
- Affiliate marketing tools
Startup: $79 per month
- Up to 50,000 visits tracked per month
- Three team members
- All Freelancer Plan features
Small Agency: $149 per month
- Up to 100,000 visits tracked per month
- Unlimited team members
- All Startup Plan features
Large Agency: Starts at $299 per month
- 250,000 and up visits tracked per month
- Unlimited team members
- White label reporting
- All Small Agency features
You may visit the Improvely official website for more information about their pricing plans. Contact their sales team directly if you want an accurate quote based on your company’s marketing needs. There is no minimum commitment when you sign-up for the 14-day free trial and you can cancel your account at any time.
The bottom line
Improvely is a robust and reliable software solution that a lot of marketing agencies and freelance marketers can take full advantage of, especially if they want to improve their conversion tracking capabilities and protect their ad campaigns from click fraud and other suspicious activities.
The software solution is commonly used for ad tracking, conversion rate optimization, web conversion tracking and web analytics. If you find that you need help is any of these areas, then Improvely is definitely a good software solution to start.