Basis DPS is a programmatic demand-side advertising platform.
Basis DPS is Centro's easy-to-use programmatic platform, primarily aimed at advertising agencies and mid-sized enterprises that want to handle media buying themselves. It approaches advertisers buying process with new demographic and audience targeting options.
This is a user-friendly software that clarifies, improves, and increases return on digital media operations. Centro offers this multi-channel DSP, giving buyers everything they need to operate programmatic display, video, and Facebook campaigns. This is the right tool for advertisers that need a reliable demand-side solution.
Main features of this platform are audience composition, enhanced predicted viewability, brand safety, contextual targeting, and fraud protection. Centro also offers training curriculum, to empower professionals and teams to develop their programmatic knowledge.
Basis currently scores 89/100 in the Advertising & Affiliate category. This is based on user satisfaction (88/100), press buzz (50/100), recent user trends (falling), and other relevant information on Basis gathered from around the web.
The score for this software has declined over the past month. What is this? |
Audience Composition
Enhanced Predicted Viewability
Brand Safety and Contextual Targeting
Fraud Protection
Strong Focus on Mobile
Video Exchange Integration
Mobile Targeting
Real-Time Performance
Private Marketplaces
Hyperlocal Targeting
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in April 2024.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...
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No.
Main users of Basis DPS are independent advertising agencies and middle-sized enterprises.
This service is generally used as a demand-side advertising platform.
Yes, it offers API.
This is a web-based software.
Yes, it integrates mainly with data providers, inventory apps, ad servers, monitoring services,
and attribution vendors.
It is commonly used in tandem with programmatic video exchanges in the industry, including SpotXchange, One by AOL: Video, Tremor, Teads, and BrightRoll.