What is AppNexus?

"AppNexus is the leading programmable DSP in the media buying industry."

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

AppNexus scored 86/100 in the Advertising & Affiliate category. This is based on user satisfaction (80/100), press buzz (58/100), and other relevant information on AppNexus gathered from around the web.

The score for this service has declined over the past month. What is this?

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AppNexus Product Overview

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Languages: English
Software Buyer Guide 2019

Advertising & Affiliate Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in February 2019.

These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...


AppNexus Features

  • A/B Testing
  • API
  • Audience Targeting
  • Batch Permissions & Access
  • Brand Management
  • Budgeting
  • Calendar Management
  • Contact Management
  • Contact Sharing
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Password & Access Management
  • Scheduling
  • Social-Media Integration
  • Third-Party Plugins/Add-Ons
  • BitCoin
  • PayPal
  • Stripe

AppNexus FAQs

Does AppNexus offer multi-user capability (e.g. teams)?


What is AppNexus generally used for?

This service is generally used as a programmable DSP in the media buying industry.

What platforms does AppNexus support?

AppNexus is a web-based software.

Does AppNexus offer an API?

Yes, it offers API.

Who are the main user groups of AppNexus?

Users of AppNexus are media buyers and publishers.

Does AppNexus offer guides, tutorials and or customer support?

Support: Knowledge Base, Phone Support, Email Support.

Does AppNexus integrate with any other apps?

It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

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