"AppNexus is the leading programmable DSP in the media buying industry."
The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.
Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.
Product recommendations, vendor rankings, market overview and tips on how to select Advertising & Affiliate software for business. Published in February 2019.
These types of products provide a comprehensive management tool to monitor and optimize advertising and/or affiliate networks. Since affiliate marketing generally overlaps with other forms of marketing, they often integrate or work on top of channels such a...FREE DOWNLOAD Advertising-&-Affiliate-Software-Buyer-Guide-2018.pdf
This service is generally used as a programmable DSP in the media buying industry.
AppNexus is a web-based software.
Yes, it offers API.
Users of AppNexus are media buyers and publishers.
Support: Knowledge Base, Phone Support, Email Support.
It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.