An overview of AdStage marketing automation and ad campaign management software
AdStage is a software solution created for in-house marketing teams of small- to medium-sized companies and marketing agencies to help them manage their pay-per-click (PPC) marketing campaigns across social media and other online channels effectively.
It is an advertising and affiliate software platform that offers an all-in-one solution for creating and managing cross-network online ad campaigns. AdStage combines usability, smart design, efficiency and learning technology to provide a complete advertising/marketing management platform and analytics for marketing specialists and agencies of all sizes.
AdStage provides businesses with the right tools that allow them to effectively manage their marketing on multiple advertising channels, from mobile to social media and SEO. Users are able to market their products/services on Google AdWords, Bing, Facebook, Twitter, LinkedIn and other platforms with relative ease and efficiency.
How the AdStage marketing automation and ad campaign management solution works
AdStage, as a marketing platform, wisely brings together a trinity of crucial elements most businesses have come to expect in a top-level software solution: usability, smart design and intelligence technology. These factors help marketing professionals and agencies make better sense of their advertising data.
Instead of marketing professionals dedicating the majority of their time managing ad campaigns on each individual network separately, making the entire process a daunting full-time job, the AdStage platform makes it so that it’s possible to create and implement ad campaigns across multiple networks.
In essence, AdStage is a platform that enables you to build, manage and optimize all your online ad campaigns more easily and effectively. The software solution comes with tools and features that make your marketing process a lot more convenient. As a SaaS (Software-as-a-Solution) solution, AdStage has a number of features that marketers and agencies can truly appreciate.
You can create automated rules for channels like Google AdWords, LinkedIn Ads, Bing Ads, Facebook Ads and Twitter Ads from just a single platform. Pre-launch recommendations provide users with the ability to optimize their ad campaign prior to launching with public intelligence data collected from more than 1.5 million companies and data sources.
Create shared budgets by linking or combining multiple ad campaigns from across different networks and channels. Optimize your company’s bids and budgets by utilizing custom rules that take Key Performance Indicators (KPI) into consideration.
Use tools that allow you to deliver ads to the right audience through keywords, interests, demographics, job titles and so on. Keep track of your marketing campaign’s conversion rates across multiple networks like AdWords, Bing, LinkedIn, Facebook and Twitter.
These are just a few of the key features that can help marketers and marketing agencies get the control they need over their online advertising efforts. The platform helps to ensure you get the highest ROI (return on investment), out of your ad campaigns.
The benefits of AdStage
AdStage is marketing platform that essentially allows users to consolidate, analyze and take the appropriate action on all their paid metrics. The service connects paid marketers to the search, social and web data necessary for them to completely and clearly get a better grip on performance trends.
Cross-channel performance reporting
AdStage provides a clear and comprehensive dashboard users can customize to match their preferences. You can create the ideal social PPC and search reports with a well designed, user-friendly layout using a variety of tools including table filters, custom data and easy drop-in widgets. The dashboard has a simple and straightforward layout, but it provides a comprehensive view of all the metrics you need to improve existing and future ad campaigns.
Automated optimization and monitoring process
With the AdStage software solution, you have the ability to put your AdWords, Bing, LinkedIn, Facebook and Twitter ad campaigns on autopilot. Have the dayparting, A/B testing, rules, flighting, alerts and other processes fully automated, giving you more time and energy to focus on other aspects of your online marketing.
Unified search and social management
Manage all your search and social ad campaigns with ease, using the tools available in the AdStage platform. Simply compare your paid search and paid social performance in an easy to view panel, so you can immediately make the right decisions, change your bids, budgets and the statuses of all your paid ad campaigns.
Multi-channel advertising data deployment
With a universal data API (application program interface), you can easily import all of your cross-network ad performance information into existing BI, CRM or marketing automation systems using one cohesive feed. It is quick, easy and efficient.
AdStage offers four flexible and affordable pricing plans to match the needs of small- to medium-sized enterprises and marketing agencies. All plans are billed on an annual basis and come with the following core features:
- Reporting and analytics
- Automated Campaign Monitoring and Optimization Rules
- Universal Data API (Enterprise Plan only)
Here are the four different pricing plans available and the bundled features that come with each subscription. Check them out and see which one matches your needs perfectly.
Core: $749 per month (billed annually)
- Up to $50k in monthly spend
- Help Center
- Email Support
Pro: $1,499 per month (billed annually)
- $50k+ to $150k in monthly spend
- All Core Plan features
Elite: $2,499 per month (billed annually)
- $150k+ to $250k in monthly spend
- All Pro Plan features
- Guided Onboarding
- Ongoing Training
- Phone and Email Support
Enterprise: Contact sales team directly for scalable pricing.
- Unlimited Spend
- All Elite Plan features
- Access to Beta features
- Dedicated Account Manager
- Enterprise Onboarding
AdStage offers a 14-day trial for the Core, Pro and Elite subscription plans. You may contact their sales team for more information on the Enterprise package and other information about the AdStage software solution.
The AdStage marketing automation and ad management platform is a self-serve, cross-network online marketing solution designed to help professional marketers, agencies and SMBs effectively manage their campaigns across multiple channels, including search, display, mobile and social ad networks like Facebook, Twitter, LinkedIn, AdWords and Bing ads.
If your organization needs a robust and highly functional solution that effectively consolidates all online marketing processes into a single unified platform, then AdStage is definitely worth looking at. It can be a bit pricey, but taking advantage of the 14-day trial is a smart way to check out the product.