Website Optimization

There are various ways to improve website services and products. Analytics, users feedback, benchmarking and A/B testing being some of the most used. Check out this curated list of great apps that will help you optimize your website. Swing by our blog and discover the views of 20 experts on their favourite website optimization tools.


Google Analytics

Google Analytics 90

(32)

Google Analytics measures website visitors, sales and conversions. It provides valuable data on how visitors use a site, where they came from, and how to keep them coming back. More Information...

90%
1 Award
Intercom

Intercom 85

(64)

Intercom is the easiest way for web and mobile businesses to see and talk to their users. More Information...

85%
Qualaroo

Qualaroo 85

(4)

Qualaroo gives marketers a complete solution for collecting and acting on visitor insights to improve website performance. More Information...

85%
Mixpanel

Mixpanel 91

(23)

Mixpanel is a mobile and web-based analytics platform that allows users to ask more of their data without needing to write SQL queries. More Information...

91%
1 Award
Hotjar

Hotjar 90

(6)

Hotjar is an all-in-one analytics and feedback platform, at a fraction of the price. More Information...

90%
1 Award
Moz Analytics

Moz Analytics 90

(32)

Moz Analytics is a web-based marketing analytics platform that brings all inbound marketing data into one place. More Information...

90%
1 Award
Optimizely

Optimizely 86

(17)

Create A/B landing page tests in minutes without the need for coding or engineering. More Information...

86%
Unbounce

Unbounce 87

(205)

Build, publish and A/B test landing pages without the need for developers or IT departments. More Information...

87%
1 Award
Inspectlet

Inspectlet 83

(0)

Inspectlet lets you analyze user behavior instantly with eye tracking heatmaps, screen capture, and user-interaction analytics. More Information...

83%
Crazy Egg

Crazy Egg 90

(8)

Crazy Egg is an analytics tool that works like an x-ray on your website to see where users click and scroll on your site. More Information...

90%
1 Award
Segment

Segment 86

(5)

Segment provides a single hub to collect, translate and route your customer data with the flip of a switch. More Information...

86%
1 Award
Customer.io

Customer.io 83

(1)

Customer.io helps you send targeted human messages to your users, by utilizing their unique interactions with your business. More Information...

83%
1 Award
VMO

VMO 86

(1)

VMO (Visual Website Optimizer) is the world's easiest A/B testing tool. Quickly test landing pages, websites, online stores, and more with minimal IT help. More Information...

86%
SEMrush

SEMrush 87

(106)

SEMrush is global tool for top-rated keyword research, business intelligence and online competitor analysis. More Information...

87%
1 Award
Improvely

Improvely 85

(9)

Improvely is a conversion tracking and click fraud monitering app that works with AdWords, Bing Ads, Twitter Ads and Facebook Ads. More Information...

85%
KISSmetrics

KISSmetrics 89

(48)

KISSmetrics is an analytics solution that allows users to see the entire customer journey — across campaigns, web and mobile — and take actions that get results. More Information...

89%
1 Award
3 Minute Optimizer

3 Minute Optimizer 53

(0)

Easy A/B split testing & conversion tracking for small businesses & online marketers. More Information...

53%
WebEngage

WebEngage 83

(1)

WebEngage is a B2C multichannel marketing automation tool. It helps improve user retention and drive conversions without spending $$$ More Information...

83%
Feedbackify

Feedbackify 69

(0)

Feedbackify is the quickest and easiest way to receive private, real-time feedback from your website visitors. More Information...

69%
AuthorityLabs

AuthorityLabs 83

(3)

AuthorityLabs is a simple and scalable search-engine rank monitoring software. Track and analyze performance in Google, Yahoo!, and Bing. More Information...

83%
1 Award
Formilla

Formilla 79

(0)

Formilla offers live chat software to businesses in all industries and works on all sites. More Information...

79%
CanIRank

CanIRank 81

(1)

CanIRank is an SEO intelligence tool that blends data and metrics to deliver actionable insights, opportunities, and personalized recommendations. More Information...

81%
1 Award
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