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What is Episerver?

"Episerver is the platform that puts Digital Content, Commerce and Marketing in one screen."

Epicenter unifies commerce and content in one comprehensive and productive suite, empowering authors, content managers, and marketers to produce compelling content via multiple channels. It enables users to build great customer experience, making the basis for successful multichannel campaigns.

The main purpose of Episerver is to create digital marketing material, content management and provide clients with a powerful tool to connect with their buyers. It doesn't require marketers to have advanced HTML knowledge to edit and refresh their content.

This platform merges content, sales, marketing, and analytics, to close the online business circle, starting from personalization and lead-generation to conversion and sales. It offers more intelligence, contributing to manual work reduction.

Episerver scored 86/100 in the CMS category. This is based on user satisfaction (81/100), press buzz (48/100), recent user trends (rising), and other relevant information on Episerver gathered from around the web.

The score for this software has declined over the past month. What is this?

Episerver Awards

Episerver Quality Choice Badge 2020 Episerver Trusted Vendor Badge 2020
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Episerver Review

Editors' Review by the CMS Software Review Team

Episerver is a content management software (CMS) solution designed for web developers and designers, freelance site engineers, digital marketing agencies, and small- to medium-sized businesses with dedicated teams that manage their online content and other marketing efforts.

The platform is most notable for its simple design and ease of use, although it may still require the user to have some basic knowledge about HTML to efficiently edit and update their website content. The software solution is mainly used to combine digital marketing with eCommerce and to make the whole process of content creation a lot easier and more efficient.

Episerver allows you to create professional-looking and memorable digital experiences for your customers (your target audience) to appreciate and enjoy. However, the main purpose of Episerver is to provide content marketers and agencies a secure and reliable platform for digital marketing, content management, and digital commerce as one cohesive solution.

Episerver Features

As an all-in-one (AIO) software solution, Episerver provides users with a unique and more practical way to connect with their audience. The core aspects that everyone wants in the digital marketing, eCommerce, and content management processes are efficiency and practicality. Episerver delivers on both those areas.

Episerver is a popular platform for commercial content management. It helps to provide businesses a consistent and reliable online presence, especially companies that are rapidly growing and wish to expand their market towards the online community.

Episerver offers a couple of core products—the Episerver Commerce and Episerver CMS. Both products are available in the Episerver Digital Experience Cloud, along with their other products and services.

Episerver Commerce is a great software solution that allows you to make all your digital marketing efforts more efficient. It also makes the entire process a lot easier and more convenient. The solution focuses on four main categories: retail, direct to consumer, B2B manufacturers, and wholesale distributors.

In retail, you get conversion rate optimization, which comes with built-in A/B testing capabilities and three types of personalization that should help increase your conversion rates. The platform also has machine learning capabilities, which means it can help to optimize user-experience while providing you with total control over your processes.

Episerver Commerce also provides omnichannel marketing automation tools that allow you to easily manage all your campaigns across multiple channels. You can tailor your marketing campaign to target specific audiences with real-time SMS messages, emails, and push notifications.

Episerver’s content management software solution, otherwise called Episerver CMS, is one of the most efficient productivity solutions for CMS and marketing available today. The platform helps users to optimize and personalize their digital experience through automation.

If you’re a digital or content marketer, you know it can be difficult to come up with an engaging and consistent experience for your target audience on different devices in between visits. Some of your customers could be using their mobile devices while others are visiting your website using a laptop or desktop computer. This is why you have to be on top of your game when it comes to content optimization and personalization.

Episerver CMS facilitates your content management and marketing campaign processes. The platform allows users to access and view all information they need, regarding their content and their campaigns, all in one screen, thus making your job a lot easier and more convenient. The solution also comes with built-in connectors that allow you to access leading marketing applications to maximize efficiency while minimizing cost.

Episerver cms marketing commerce

Episerver Benefits

Episerver is a highly adaptable, dynamic, and user-friendly software solution for digital commerce and content management. It allows professional marketers to develop fresh content by utilizing just one interface. This particular interface enables you to do quite a number of tasks, including the ability to create, optimize, and manage all your digital marketing operations and campaigns for all your target audiences to help improve the user experience.

Moreover, users of the Episerver platform also get to experience advanced cloud capabilities, flexibility and dependability when it comes to digital marketing, and eCommerce for the content they’re developing and managing. The software solution’s features and services help to streamline the workload of your entire team, helping them to be more efficient and productive. As a whole, Episerver helps to make your content management a lot easier, more effective, and scalable.

With Episerver Commerce and CMS solutions, you are able to deliver engaging and relevant content to any target audience all around the world. If your company caters to a global customer-base, then this platform is the perfect eCommerce and CMS solution for you, especially when you’re dealing with a number of countries with multiple different languages.

Episerver can also help marketers manage their back-end with several features and integrations. It’s simple yet robust interface helps to serve all of your needs when it comes to creating and managing content. It also provides an opportunity for developers and marketers to use a framework for creating content that is specifically geared towards a target audience or site.

As far as integrations are concerned, Episerver is designed for seamless integration with other third-party systems, which is really not that surprising since most software solutions out there right now are tailored for easy integration with other programs.

Episerver Pricing

Episerver offers two different sets of pricing plans for Episerver Commerce and Episerver CMS. The latter has three packages for customers to choose from, while the former has a total of four packages available. Pricing on each of the packages, which are available only upon request, is based on the number of annual page views.

Episerver Marketing & CMS has a Group, Corporate, and Enterprise plan available. The Group Plan has a 2.4 million annual page views limit, Corporate has up to 12 million, and the Enterprise Plan has the number of annual page views set at 60 million.

All packages come with the following features:

  • Content and digital asset management
  • A/B testing and personalization
  • Campaign management and collaboration
  • Reporting and analytics
  • Enterprise search
  • Elastic autoscale and CDN
  • Multiple deployment environments
  • 24/7 monitoring and support

Episerver Commerce, on the other hand, has four packages available, which are Group Catalog, Group, Corporate, and Enterprise. All packages come with most of the same features as Episerver Marketing & CMS with a few differences and additions:

  • Annual page views – 2.4 million for Group Catalog and Group Plans, 12 million for Corporate, and 60 million for Enterprise
  • SKUs – 50 thousand for Group Catalog and Group, 200 thousand for Corporate and 1 million for Enterprise
  • Catalog, inventory, and content management
  • Checkout and customer care (available only as an option for Group Catalog)
  • Multiple markets, stores, and warehouses
  • Product search

You may visit the Episerver official website to go in-depth on their products, features, services, and pricing plans. You may also contact them directly to get accurate pricing for each of the subscriptions.


If you are a business or an organization that needs a reliable and feature-rich CMS and eCommerce platform, this is the right solution for you. If you want to do all your digital marketing and content management processes via the cloud, this platform is the right fit. If you like simple, easy to use, and yet powerful software to facilitate all your marketing and management processes, you should check out Episerver CMS and digital commerce.

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Episerver Product Overview

  • Web Content Management

  • Digital Commerce

  • Digital Marketing

  • Multi-Site Management

  • Custom Content Providers

  • Database Support

  • Load-Balancing

  • Staging

  • Caching

  • Persona Management

Languages: English, Swedish, German, Norwegian

CMS Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select CMS software for business. Published in May 2020.

CMS software makes creating and managing digital content easier for businesses. You can use products in this category for both enterprise content management and web content management. These products also make site maintenance easier. Anyone from your team ...


Episerver Features

  • A/B Testing
  • API
  • Batch Permissions & Access
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • File Sharing
  • File Transfer
  • Multi-User
  • Notifications
  • Third-Party Plugins/Add-Ons

Episerver FAQs

Does Episerver offer an API?

Yes, Episerver offers RESTful API.

Does Episerver offer guides, tutorials and or customer support?

Support: Community, FAQs, Knowledgebase, Video Tutorials, Webinar, Phone, Live Chat, Email.

Does Episerver integrate with any other apps?

Integrations: Active Directory, SQL Server, Oracle Role, Salesforce, MS Dynamics, SharePoint.

Who are the main user groups of Episerver?

Users of this service are digital marketers in enterprises of all sizes.

Does Episerver offer multi-user capability (e.g. teams)?


What is Episerver generally used for?

Episerver unifies digital commerce and content management in one platform.

What platforms does Episerver support?

This is a web-based software.

What are some applications Episerver is commonly used in tandem with?

Episerver is commonly used in tandem with Active Directory.

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