Saint Startup

Saint Startup™ is a web application where startups can keep a record of their entrepreneurial journey from the idea to the market: what is already done as well as suggestions of what is to be done. By using Saint Startup founders can:

• Guide their entrepreneurial project
• Visualize your effort
• Keep a progress report
• Conduct a sanity check

Based on ‘Lean Startup’ and created by practitioners of the startup ecosystem, users are not asked to provide any confidential information.

In order to use Saint Startup founders need to answer 4 basic questions. Based on the responses, the application opens 11 to 14 categories in which the user gets steps enabling the "conversion of an idea into a product and a product into a business". Completing the steps, founders visualize their maturity level rise. The fact that each time users make a progress they get a higher score, is adding a gamification aspect to the process.

For every step, a small text of up to 500 words is guiding users on the ‘how’. All texts form a book entitled "Saint Startup: The Founder's Guidebook".

By using 'Saint Startup Analytics' incubator managers can measure the maturity of their startups over time and assess their progress. Supported startups get an organizational code providing access to their ‘Saint Startup profile’ to the incubator managers.
More specifically, by using 'Saint Startup Analytics', an incubator manager can:

• Have access to the progress of each of its supported startups.
• Create performance reports (e.g. best/worst startup, best/worst startup in terms of progress). Performance can be measured as an overall score or by category (e.g. score in intellectual property, score in marketing).
• Create benchmarking reports (e.g. the average score of startups, the average progress of startups). Benchmarking can be conducted on the overall score or by category (e.g. score for intellectual property or score for marketing). In the framework of benchmarking reports, managers may also conduct any type of comparison.

By using ‘Saint Startup Analytics’, incubator managers are able to create KPIs (Key Performance Indicators), enabling them to:

• Correct any procedural weaknesses (e.g. “there is considerable progress in relation to marketing for all startups, however in relation to the intellectual property there is no real progress”),
• Demonstrate their work to third parties of both the internal and the external environment (higher level managers, donors etc).