What is BLUE?

"BLUE's label and artwork management applications enable marketing, retail, CPG and life sciences clients to satisfy the demands of creative, brand and regulatory compliance."

Label and Artwork Management doesn't have to be complicated.

BLUE Software simplifies the complexity of Label and Artwork development for both small and large companies worldwide. Our SaaS-based artwork collaboration and workflow tools create opportunities for cost savings within each stage of the label and artwork management process and improve efficiency KPIs including speed-to-market and sales lift.

BLUE Software offers four modules of Label and Artwork Management functionality, which can be mixed and matched to meet your needs: Workflow Management, Online Proofing, Digital Asset Manager, Business Intelligence.

With 20 years of experience and 5,000 clients worldwide, BLUE has deep domain industry expertise in the marketing, retail, consumer brand, and life sciences verticals. We are continually innovating our best-of-breed technology to keep pace with industry-specific trends and address your business needs.

BLUE scored 76/100 in the Library Systems category. This is based on press buzz (34/100), and other relevant information on BLUE gathered from around the web.

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BLUE Product Overview

Languages: English

BLUE Features

  • API
  • Budgeting
  • Calendar Management
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • File Sharing
  • File Transfer
  • Forecasting
  • Inventory Tracking
  • Multi-User
  • Notifications
  • Pixel Graphics
  • Scheduling
  • Supplier Management
  • Third-Party Plugins/Add-Ons
  • Vector File Support
  • Video
  • Product Catalog
  • Shipping Management
  • Order management
  • SAP Integration


Does BLUE offer multi-user capability (e.g. teams)?

BLUE offers multi-user capabilities.

Who are the main user groups of BLUE?

Small, medium, and enterprise level marketing, retail, CPG and life sciences organizations.

Does BLUE offer guides, tutorials and or customer support?

BLUE offers customers guides, tutorials, and customer support.

What are some applications BLUE is commonly used in tandem with?

You can seamlessly leverage BLUE’s advanced label and artwork management features and integrate with your existing MDM (Marketing Data Management), ERP (Enterprise Resource Planning), PLM (Product Lifecycle Management), and other mission-critical enterprise applications.

Does BLUE offer an API?

BLUE's fully-documented, REST-based web services enable you to easily create your own custom integrations with BLUE. Our API is built using the popular Swagger framework, making implementation easier and faster for your development team.

What is BLUE generally used for?

BLUE Software simplifies the complexity of label and artwork management.

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