Blue is a label and artwork management platform with enhanced and unique sets of features that will reduce the time needed to market, the overall cost of marketing and the quality control for your products.
It’s designed to simplify the complexity and difficulties of label and artwork management solutions. It covers the essentials, such as consumer brand, life science companies, marketing and retail.
These four solutions have been the prime focus of BLUE for nearly 20 years now. Included in its systems are enterprise-grade technologies designed to efficiently address your business needs. More details are highlighted in the following industries:
Retail
When it comes to retail, BLUE is designed to assist businesses and organizations in connecting with powerful brands and working with multiple suppliers to outsource products of the highest quality.
Using this platform, you’ll receive measurable ROI benefits, which include improved efficiency, reduced number of proof cycles, increased speed-to-market time and transformed repackaging and recalls.
You also get to work with technical features such as a strong API, HTML5, high security and cloud-based technology. Retailers are able to receive well-informed and data-driven results to make the right decisions for their business.
Marketing
For marketing purposes, BLUE becomes a trusted asset since it assists departments and teams in completing projects faster, providing quality content and ensuring brand integrity.
You get to work with features such as project management and workflow, which simplifies task delegation, project monitoring and performance measurement.
You can also collaborate with your team by commenting, annotating, approving and rejecting all digital assets that are found in the platform.
Consumer brand
Once you’ve subscribed to BLUE, your speed to market improves drastically. You’re now equipped with the knowledge of labeling professionals, executives, regulatory leaders, marketing innovators and IT experts.
These are all designed to ensure packaging is correct the first time around and you can eliminate recalls and audits.
Life science companies
One of the last industries that BLUE focuses primarily on are the life sciences companies.
Due to the challenges these organizations encounter, it is important to adhere to regulatory requirements, collaborate across different teams, achieve time and cost savings, manage volumes of information and create compelling, promotional materials.
Thanks to BLUE’s state-of-the-art artwork management software, life sciences companies can now create accurate and updated labeling.
BLUE Features
Here are the top features that BLUE provides to users of the platform:
Workflow management
This feature has sub-features that allow users a wide range of functionalities and tools to ensure the productivity and effectiveness of their workflow.
Here, it becomes easier to oversee projects, analyze performance, modify timelines and identify bottlenecks clogging the system.
Additionally, you can also work with email notifications, approval coordination, task milestones and a full audit trail.
Online proofing
Online proofing refers to a process that can be difficult to understand, especially if you don’t have the right tools. It deals with multiple stakeholders, which makes it a crucial part of the label and artwork development.
Just as the name suggests, it assists several people in viewing and proofing high-resolution and bandwidth-intensive files. This feature comes with sub-features such as multi-lingual annotations, browser-based proofing and a “deep zoom” feature that reaches up to 6,400%.
You also have the ability to “text compare” files to reduce any errors and improve the quality of your work.
Digital asset manager
A digital asset manager refers to a feature in BLUE that simplifies the complex processes behind marketing and legal content.
Since you’re catering to different audiences in a large market, you’ll need an effective tool that helps you store, access, manage, organize and distribute large volumes of digital assets.
You also get to work with copy management, drag-and-drop edit, exports, flexible metadata tags and a powerful filtering and search engine.
Business intelligence
When it comes to business intelligence, BLUE offers a wide range of features that help you better understand the strongest and weakest points of your management process.
With this asset in your platform, you’re given access to several features such as a rich and interactive user interface, a secure environment to store your extensive data, drill-down capability and a rich library filled with interactive visualizations.
The last feature helps you identify recurrent patterns and anomalies. It also works with advanced tools such as geo-mapping, bubble charts and heat grids.
BLUE benefits
BLUE also provides users of the platform with many benefits that can help improve management and production processes, including:
Better production processes
The production process relies on several important aspects, such as a large storage space for your digital assets, feature-rich user interface and timely approval stamps from key people. Using BLUE, companies can see better production processes and workflows.
Simplified workflow
BLUE ensures everything is simplified and efficient, as users don’t have to go through different platforms just to stay on the same page with everybody else.
Being a comprehensive platform, users will find all the features and tools needed to effectively manage their workflow.
They also benefit from powerful features such as digital asset manager, business intelligence, online proofing and workflow management.
All of these help in shaping a purposeful and effective solution to your production and packaging needs.
BLUE Pricing
Two simple packages are available in BLUE. Both of them provide sought-out features such as collaboration, project coordination, artwork management and transparency between all stakeholders involved.
However, BLUE doesn’t outline the exact prices of their packages. You can still contact them for a quotation or schedule a demo.
In line with this, here are the two packages:
Essentials
The first plan is perfect for those individuals or small businesses in need of tools to facilitate real-time label and artwork collaboration across different platforms and divisions.
This package has standard proofing, file versioning, custom notifications, task assignment and unlimited external collaborators. You can also compare different cycles of your projects, review tasks and assignments and get approval stamps for each sector of your work.
Available add-ons can also be included in this plan. If you want, you can check out the digital asset manager or advanced proofing features if you feel like you need those two tools.
The first one helps in storing approved files somewhere you don’t have to worry about the wrong hands getting a hold of them. The second one, on the other hand, helps separate compare files and check the quality using color separations, QR testing, barcode and extended annotation types.
Enterprise
Enterprise has all the tools and functionalities in the previous plan. It provides a custom environment where you get to work with a configurable label and artwork management solution.
Everything from enhanced audition, proofing, advanced workflow scripting down to integration adapters, video proofing, BLUE connect API and a dedicated account manager are all available in this package.
Additionally, you’re given access to a customizable support site, custom services team and a single-sign-on tool.
Conclusion
BLUE is all about simplifying the processes behind label and artwork management software solutions.
This means you’re working with top-tier tools and features such as online proofing tools, automated workflow templates and extensive digital asset management.
You don’t have to worry about understanding the complexities and complications of working with large volumes of digital assets since BLUE helps untangle and clarify any problems you might be dealing with.
You can also expect to produce higher quality products, as BLUE features a single, centralized interface where people in the same team or even from different departments can come together and proofread their current projects.
At the end of the day, BLUE knows how challenging it can be to produce large volumes of products without the right tools so it offers these tools in the form of a cloud-based software solution that simplifies the packaging process.
