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What is FullStory?

"FullStory captures all customer experience data in one powerful, easy-to-use platform."

FullStory replays users' interactions with a website or web app by recreating the document object model (DOM). An example of how it works is through rewatching the customer's interaction with a product, in order to define a support option for him.

This solution enables you to understand your customers and their behavior on your website. There are numerous situations in which it helps: The customer couldn't find the checkout button? Was there an error on the product image? Error and Dead clicks? FullStory effectively finds fundamental moments of possible user frustration.

This app is able to capture everything: clicks, keypresses, page transitions and more. It's also possible to co-browse - so customer support can solve problems in real-time, as well as to share documents, customer segments, or notes. User privacy is protected by excluding sensitive data.

FullStory scored 84/100 in the Customer Experience category. This is based on user satisfaction (80/100), press buzz (46/100), recent user trends (falling), and other relevant information on FullStory gathered from around the web.

The score for this software has declined over the past month. What is this?

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FullStory Product Overview

  • Capture Everything

  • Fast & Intuitive

  • Smart Frustration Detection

  • Modern Frameworks

  • Go Live

  • Click Maps

  • Inspect Mode

  • Share Segments, Notes, & More

  • Integrate With Your Favorite Apps

Languages: English

Customer Experience Software Buyer Guide 2019

Product recommendations, vendor rankings, market overview and tips on how to select Customer Experience software for business. Published in July 2019.

Customer experience, or customer experience management (CXM), is how customers perceive a brand based on their past interactions with the company. These could be direct or indirect interactions at any point in the customer lifecycle. Software products for i...


FullStory Features

  • A/B Testing
  • Analytics
  • API
  • Calendar Management
  • Chat
  • Conversion Tracking
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • External Integrations
  • Keyword Tracking
  • Lead Management
  • Lead Scoring
  • Link Tracking
  • Multi-User
  • Notifications
  • Referral Tracking
  • Scheduling
  • SEO
  • Click-to-Dial
  • Net Promoter Score
Compare Pricing

FullStory Pricing Plans


  • 1,000 Monthly Sessions
  • 1 Month Retention
  • 3 User Seats
  • Session Playback
  • Omnisearch
  • Searchies
  • Identify API
  • Custom User Attributes
  • Rage Clicks
  • Dead Clicks
  • Integrations
  • Fullstory TV
  • Session Sharing


Monthly Subscription
  • 25,000 Monthly Sessions
  • 20 User Seats
  • Inspect Mode
  • Click Maps
  • Domain, IP, Geography & User Agent Blocking
  • Error Clicks
  • Javascript Console
  • Go Live
  • Reflection API
  • Export User CSV

Plans starting from: $199.00/month Credit card required: No

FullStory FAQs

Does FullStory offer multi-user capability (e.g. teams)?

Yes, there is a multi-user capacity offered.

Who are the main user groups of FullStory?

FullStory's main users are support agents amd product teams in SMEs and large enterprises.

Does FullStory integrate with any other apps?

Integrations: Bugsnag, Desk.com, Google Analytics Universal, Google Tag Manager (GTM), HelpScout, HipChat, Intercom, JIRA, Mixpanel, Olark, Salesforce Service Cloud & Sales Cloud, Segment, Slack, Trello, UserVoice, Zendesk, BigCommerce, Magento, Optimizely, Shopify, Squarespace, Unbounce, WordPress, WooCommerce.

What is FullStory generally used for?

This service is used to capture all customer experience data in one platfrom.

What are some applications FullStory is commonly used in tandem with?

FullStory is commonly paired with user's current support system or error tracking tools.

What platforms does FullStory support?

FullStory is a web-based software.

Does FullStory offer guides, tutorials and or customer support?

Support: Online Support, Help Center, FAQs, Knowledge Base.

Does FullStory offer an API?

FullStory offers JavaScript API, as well as some secure server APIs.

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