UserTesting is a conversion rate optimization platform designed to facilitate the need to test websites, applications, and marketing campaigns with regards to how customers and target audiences will receive them. It provides digital marketers a variety of ways to test user experiences and reactions in an effort to improve customer retention and conversion rates.
UserTesting helps small and medium-sized businesses, as well as larger enterprise companies, eliminate or at least minimize bad user experiences with the products and/or services they provide. And this is done through on-demand feedback from the organization’s target market.
The key to providing an optimal user experience is to know exactly what your target audience wants when they visit your website, use your app, or engage with your marketing campaign. UserTesting is a platform that makes it easier for companies to get the information—the feedback—they need in order to improve the quality of their services, provide good user experiences, boost conversion rates, and ultimately protect their brand.
UserTesting is a feature-rich solution you can use if you want to keep track of how your marketing efforts, your website, and your apps are performing and what your target market thinks of them. Is your target audience satisfied with your products and/or services? Are they having a good experience when they visit your website or use your apps?
The conversion rate optimization platform comes with a variety of well-designed and useful tools that cater to your different needs. The platform facilitates the collection of pertinent data regarding your target market and their experiences with your brand. The information gathered through the process facilitated by UserTesting is then used to formulate better and more effective marketing strategies you can use for future campaigns.
UserTesting is designed to make your marketing efforts, your business website, mobile apps, and prototypes easier to use and more effective from the customers’ perspective. The platform allows digital marketers and brand managers to experiment with other alternatives in an effort to improve the user experience. It lets you implement certain changes to your services and applications and see how actual users will react to them.
Companies are able to keep track and monitor customer activities through videos, making it possible for marketing teams to obtain quality insights in a short amount of time. Additionally, UserTesting also offers a few do-it-yourself (DIY) tools that provide fast results, are easy to use, and easy to share among team members for convenient and effective collaboration.
Overall, UserTesting provides a wide range of features and services within a single unified platform, helping to improve an organization’s marketing efforts as well as the experiences of both users and customers. It gives businesses an idea of which aspects of their brand, and their efforts, need some improvement to enhance conversion rates and customer engagement.
Each and every feature packed into UserTesting is designed to boost your marketing channels and make them more effective. The platform comes with a multitude of tools and applications created for a single purpose—to engage and collect customer insights so they can be used to improve user experiences and conversion rates.
UserTesting’s on-demand user insights solution delivers a robust, fully integrated, and user-friendly method for businesses to create the best possible experience for their target customers. Getting started is quick and simple.
Locate your target audience
Using the web-based platform will allow you to find and connect with your target market to gather valuable feedback, without all the hassles, overblown costs, and long processes normally associated with traditional means of collecting human insights.
The solution allows businesses to contact and connect with consumers all over the world with a vast, highly diverse group of research participants. They can engage with their target customers, business partners, and employees through social media, chat, or other available communication channels.
Discover specific personas and specific types of consumers using a variety of filtering options, including demographic, geographic, and socioeconomic categories. UserTesting also provides the assistance of a team of experts to help you connect with hard to reach panelists and specialty audiences.
Engage selectively to generate useful insights
You can choose the appropriate type of study based on the information you’re trying to obtain from your target audience. This way, you will collect useful and actionable insights without all the hassles of administrative processes or the need for extensive research, knowledge, and expertise.
Using web-based platform’s templates, automatic recruiting, and other useful features, you are able to get responses in a short span of time. Digital marketers and teams can get almost immediate feedback on virtually any software product or service, whether it’s a desktop or mobile application, products at any stage of development, or on-premise experiences.
UserTesting is also easy to setup, making it possible for anyone on your team to design and create live or recorded studies for any project or study at any given moment. You are also able to acquire the services of UserTesting’s in-house experts if you need help creating more sophisticated studies.
Efficient data analysis
UserTesting enables digital marketers and brands to efficiently capture reactions and responses from customers and highlight those that are meaningful and relevant to the changes you want to make within your company. You can then amplify the relevant responses throughout your organization in order to promote collaboration and consensus.
UserTesting gathers all customer insights and stores them in a single location, so you are able to speed through the process of analyzing all the data and get everything you need as quickly and efficiently as possible. Users are able to pluck and highlight crucial customer intelligence to steer consensus and decisions in the right direction.
The web-based user insight and research solution has robust sharing capabilities, which makes it easier and more effective for your team to socialize findings throughout the whole organization. Finally, the reporting capabilities of UserTesting enable you to present clear and concise findings to stakeholders and decision-makers regarding what your company’s target market actually want, need, and what they expect from your brand.
UserTesting offers individual and enterprise solutions with simple and competitive pricing. From the conceptualization phase to the initiation process, the platform provides meaningful insights that allow brands to develop and deliver great experiences for their customers. Here are a few details of the two pricing plans UserTesting is offering:
- User research for individuals
- Up to 15 video sessions per year at $49 each
- Access to the expansive UserTesting panel
- Access to a wide variety of test templates
- Standard/basic testing capabilities
- On-demand customer insights for teams, SMBs, and enterprise companies
- Contact the company directly to request a free trial and for pricing
- Advanced testing capabilities
- Administrative controls
- Advanced recruiting capabilities
- Professional services
- Enhanced video player
- Quantitative metrics
UserTesting is a robust and feature-rich customer insight and research solution designed for small to medium-sized business and enterprise companies that want to improve customer experiences with regards to their brand, whether it’s a website, application, or marketing campaign among others.
The web-based platform provides digital marketers and researchers with the right tools and capabilities for conducting targeted studies in specific circumstances, allowing them to capture relevant insights from actual users without the hassles, cost, and time-consuming processes associated with traditional testing methods.