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What is Sparq?

"Vision Critical is a CXM SaaS platform that specializes in gathering and applying the hardest-to-reach customer data."

Sparq is a customer insights platform that uncovers actionable customer data. This relationship-based approach progressively profiles the customer at every interaction producing richer customer insights. The platform translates customer attributes like motivation, preference, and beliefs into agile, actionable data points that improve customer understanding. These deeper insights deliver new value such as new placement, product, pricing, and promotional opportunities, as well as improve customer acquisition, rate of retention, and customer satisfaction. Through continued engagement, collected insights offer an increasingly optimized experience turning consent data from facts and figures into tangible, actionable insights while maintaining privacy boundaries and meeting regulations.

Sparq scored 82/100 in the Customer Engagement category. This is based on press buzz (48/100), recent user trends (falling), and other relevant information on Sparq gathered from around the web.

The score for this software has declined over the past month. What is this?

Sparq Awards

Sparq Customer Engagement Software Award 2020 Sparq Quality Choice Badge 2020 Sparq Trusted Vendor Badge 2020
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Customer Engagement Market Radar

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Sparq Product Overview

  • Build Communities and Engage Members

  • Advanced Recruitment Tools

  • Progressive Profiling

  • Deep Audience Segmentation

  • Target and Run Activities

  • Real-Time Community Engagement Metrics

  • Advanced Search Functionality

  • Sparq Authoring

  • Survey Templates

  • Private Discussion Boards

Languages: English, French, German, Chinese, Czech, Danish, Dutch, Finnish, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, Norwegian, Polish, Portuguese, Russian, Slovak, Spanish, Swedish, Thai, Turkish, Vietnamese

Customer Engagement Software Buyer Guide 2020

Product recommendations, vendor rankings, market overview and tips on how to select Customer Engagement software for business. Published in August 2020.

To build a strong relationship with customers, businesses need to engage them on multiple communication channels and keep the conversation going. Customer engagement software makes the job easy for SMEs by providing them tools for social media monitoring, e...


Sparq Features

  • Analytics
  • API
  • Calendar Management
  • Chat
  • Contact Management
  • Customer Management
  • Dashboard
  • Data Export
  • Data Import
  • Data Visualization
  • Email Integration
  • External Integrations
  • Forecasting
  • Google Apps Integration
  • Lead Management
  • Lead Scoring
  • Marketing Automation
  • Multi-User
  • Notifications
  • Scheduling
  • Third-Party Plugins/Add-Ons
  • Call Tracking
  • Softphone
  • Click-to-Dial
  • PayPal
  • Stripe
  • Review Monitoring
  • Net Promoter Score

Sparq FAQs

Does Sparq integrate with any other apps?

Yes, we have a whole App Center including systems like Salesforce, Marketo, HubSpot, SurveyGizmo, Userzoom, LivingLens, and more.

Who are the main user groups of Sparq?

Market researchers, insight professionals, CX professionals, executives, product teams, marketers, and data scientists use Sparq.

What platforms does Sparq support?

Sparq, our customer insights platform

What are some applications Sparq is commonly used in tandem with?

Leverage our self-service integrations from our App Center for managing, surveying, and augmenting activities with your other systems like Salesforce, Marketo, HubSpot, and more. We also support API and DMP integrations so you can integrate your Sparq data with other systems of record.

Does Sparq offer guides, tutorials and or customer support?

Help Center, Email Support, Phone Support, Knowledge Base, Vision Critical Academy, Professional Services, Research Services, Technical Services

Does Sparq offer multi-user capability (e.g. teams)?


Does Sparq offer an API?


What is Sparq generally used for?

This service is generally used as a cloud-based customer intelligence platform.

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