Customer relationship management software with SAP
Manufactured by SAP SE, SAP CRM (Customer Relationship Management) is an integrated CRM software solution that helps a variety of medium- to large-sized businesses in all sectors to achieve their most crucial operational requirements. It mainly provides companies with a platform to oversee communications coming from various channels. With SAP, companies can enjoy the convenience of monitoring customer relations in a single integrated suite.
What Does SAP CRM Do?
As suggestive of its name, SAP CRM is designed to offer users with an effective platform that enables them to maximize their employee-to-customer engagement capabilities. As a software that helps optimize customer interactions, SAP CRM can be used by various businesses to better understand customer movement and behavior across multiple channels.
With this software, businesses can easily track, manage and analyze all forms of customer interactions including live chats, emails, calls and social media interactions. In addition, they can also schedule follow ups in a breeze as well as choose a set of tasks and dates to be prioritized and facilitate effective team selling through the software.
Being a part of the SAP Business Suite, the software provides a variety of solutions that are compatible with different types of operating systems, hardware platforms and other applications. This is partly because SAP CRM, in particular, was built based on SAP NetWeaver as a tool for custom development that can be easily integrated with a range of available systems and other applications. As an end result, the software helps improve the customer-focused areas in businesses including customer engagement, marketing and sales. It is also useful in streamlining order to cash processes.
This software provides users with a wide variety of features including:
CRM analytics
This allows users to collect relevant information on various key factors while simultaneously helping them analyze such information. This effective process makes it possible for the users to come up with more insightful decisions on what to do and how to best react to events happening in different operational processes.
Provides several channels for customer interaction
The software is designed to be implemented in various customer interactions channels including the internet, several handheld devices and the Interaction Centre as well.
SAP business communications management
This feature provides users with a highly competitive IP communications solution that’s great for contact intensive establishments and multichannel contact centers. Instead of having to use faulty and time-consuming communications systems hardware, users can opt for a more streamlined software-based IP solution.
The benefits of using SAP CRM
Resources for sales teams
The benefits of using SAP CRM go beyond what users of traditional CRM enjoy. It provides them with an additional set of advanced features in addition to having efficient sales force automation. With the help of this software, the sales team coming from any form of business have the resources to come up with useful insights to help them up their sales and performance. It allows them to simplify a complicated string of businesses processes using SAP CRM tools that enhance customer engagement, facilitate real-time pipeline management and provide efficient business forecasting.
Target specific consumers
Since it is essential for the growth of any business to be able to market their products and services efficiently, businesses will benefit from the use of this software since it helps them pinpoint and target the right base of consumers. Tracking and analyzing consumer behavior is made easier as businesses are able to access real-time data using SAP CRM. Aside from the quality of data the software can provide, the speed in which it is delivered is also beneficial to the user since it enables them to provide their own customer base with personalized, relevant and contextual services that enhance their experience.
Improved online shopping experience
SAP CRM is a huge help especially to users who maintain digital stores. It enables these business owners to provide their consumers with a more satisfying and convenient way to experience online shopping through several options such as social, mobile and ecommerce. Aside from enhanced user experience, the businesses using this software can also manage their inventory more efficiently and in real time without necessarily having to shell out more on operational expenses.
Pricing
As with most software providers, SAP CRM is offered to interested users as a free trial version. You can avail of that first before you upgrade to one of their paid monthly packages in order for you to assess which package is best suited for your business. For more details on their pricing, you can contact SAP CRM directly to provide you with a quotation.
Conclusion
All in all, SAP CRM is a useful software for businesses that plan to enhance or make the most out of their customer engagement capabilities. This provides them with a reliable and effective platform to track and analyze consumer data in order for them to respond effectively to their needs. Given the quality of the resources they can gather through SAP CRM, businesses are better equipped to provide their customers with a smoother and more customized experience through a variety of digital venues.
