Compare Zapier vs Marketo vs Pardot

Zapier 1128 Marketing Automation	Marketo 349 Marketing Automation	Pardot 2025 Marketing Automation
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Crozscore 92% what is this? User Happiness: 92% Press Buzz: 72% User Trend: no significant changes	Crozscore 86% what is this? User Happiness: 80% Press Buzz: 59% User Trend: interest falling	Crozscore 86% what is this? User Happiness: 79% Press Buzz: 57% User Trend: interest falling
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About Zapier Zapier is an automation platform that moves between apps, creating workflows and automated tasks. The main goal of this service is increasing individual's or team's productivity by creating processes, so users can focus on their most important work. This is an integration platform, that triggers the previously defined action when a certain event happens. The trigger could be a received email, while the action could be moving the attachment to Dropbox, and alert in Slack, or SMS notifications. These automated tasks are named "Zaps". Zapier offers many features like task history, import/export via Google Sheets, dashboards, connected accounts, calendar synchs, zap templates, user community, and so on. It is possible to replay tasks depending on user's decisions, along with numerous seamless integrations with different apps. The pricing is flexible, so users can tailor it to their needs.	About Marketo Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands. It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills. This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.	About Pardot Pardot is a web-based suite designed to help marketers launch and monitor online B2B campaigns. The program includes lead management, analytics, email marketing, and ROI reporting features. All of these enable marketing professionals to get insight into their campaigns, nurture prospects, and import data into corresponding CRM software. Web analytics tracks the user's web traffic, from downloads to page views, and measures all relevant components to accelerate pipeline and get quality leads.
Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration	Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration	Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration
Summary Publically Share Apps Set Up Triggers and Actions Automatic "Zap" Running Ongoing Maintenance of All APIs Activity Dashboard Ongoing Sync Among Apps On/Off "Zap" Control Add 250+ Integrations to Apps Connected Accounts Management Online Zap Templates	Summary Marketing automation B2B marketing & lead management Consumer engagement marketing Email & campaign management Budgets & marketing calendar Email marketing Inbound marketing Loyalty marketing Lead generation Event marketing	Summary Email marketing. Lead nurturing. Sales intelligence. CRM integration. Lead management. Social media marketing. ROI reporting.
Pricing Free Forever Free Included in plan: Make two-step Zaps. Get help from our support team. Connect the tools you use most. For Work $20.00 1 user(s) / month Included in plan: Make Zaps with 3+ steps. Get priority support. Access all of our 750+ apps. Filter data for precise automation. One month free for paying annually. For Teams $250.00 1 user(s) / month Included in plan: Unlimited Zaps. All our premium features. Everyone’s Zaps on one bill.	Pricing Spark $895.00 1 user(s) / month Included in plan: 10,000 records Email marketing Customer engagement engine Commuication limits Lead management / nurture / score Event marketing and webinars Marketing calendar SEO Social boost CRM integration 5 sales insight users 5 marketing calendar users Standard $1,795.00 1 user(s) / month Included in plan: 10,000 records Includes all of spark, plus: A/B testing Advanced lead scoring Advanced dynamic content Progressive profiling for forms Extended integrations & API Marketing program analyzer Revenue cycle modeler Revenue analyzers 10 sales insight users (total) 5 marketing calendar users Select $3,195.00 1 user(s) / month Included in plan: 10,000 records Includes all of standard, plus: Advanced revenue analytics Advanced email analytics Time-series data warehouse Advanced custom reports Social sweepstakes and referrals Role-based permissions 20 sales insight users (total) 5 marketing calendar users	Pricing Standard $1,000.00 1 user(s) / month Included in plan: Email Marketing In-depth Prospect Tracking Lead Nurturing Lead Scoring & Grading ROI Reporting Forms & Landing Pages Standard CRM Integration Pro $2,000.00 1 user(s) / month Included in plan: Includes Standard Features Plus: Advanced Email Analytics Email Rendering Preview & Spam Analysis Email and Landing Page A/B Testing Advanced Dynamic Content Google AdWords Integration API Access - Up to 25K Calls/Day Multiple Scoring Categories Integrated Marketing Calendar Social Profiles Ultimate $3,000.00 1 user(s) / month Included in plan: Includes Pro Features Plus: Custom User Roles Custom Object Integration API Access - Up to 100K Calls/Day Dedicated IP Address
FAQs What platforms does this service support? Zapier is a web-based platform. Does this service offer multi-user capability (e.g. teams)? Yes, there is multi-user capability offered. Does this service offer an API? Yes, it offers an API. What is this service generally used for? It is used for automating workflows between applications. What are some applications this service is commonly used in tandem with? It is commonly used in tandem with Gmail, Dropbox, Mailchimp, Slack. Who are the main user groups of this service? Users of Zapier are Small Businesses, Marketers, Salespeople, Designers, Developers. Does this service offer guides, tutorials and or customer support? Support: Knowledge Base, Online Support, Support Documentation. Does this service integrate with any other apps? Zapier integrates with the following applications: Emma, Twitter, Wordpress, Xero, Redbooth, ActiveCampaign, SurveyMonkey, Producteev, BigCommerce, MailChimp, SugarCRM, Shopify, FreshBooks, UserVoice, Zendesk, Formstack, Base CRM, FreeAgent, SurveyGizmo, Desk.com, Zoho CRM, Basecamp, FogBugz, JIRA Software, Wrike, Zoho Creator, Zoho Invoice, Yammer, Highrise CRM, Recurly ®, HipChat, Dropbox, Podio, JotForm, QuickBase, Freshdesk, Pivotal Tracker, Smartsheet, Capsule, AWeber, Nimble, QuickBooks Online, GetResponse, HubSpot Marketing, GoToMeeting, GoToWebinar, SendGrid, Harvest, Infusionsoft, Salesforce Sales Cloud, Evernote, Microsoft OneNote, Help Scout, LeanKit, Pipedrive, GitHub, Insightly, Constant Contact, Asana, Twilio, Chargebee, 123ContactForm, Teamwork Projects, Trello, Microsoft Office 365, Box, G Suite, Google Drive, Toggl, Campaign Monitor, Wufoo, Unbounce, Cyfe, LinkedIn, Magento, Stripe, Square Point of Sale, Wunderlist, Nutshell CRM, Geckoboard, PayPal, Kanban Tool, Targetprocess, Knack, Facebook, Close.io, Mandrill, Streak, Intercom, Google Docs, Clio, Pingdom, Toodledo, Gravityforms, Google Calendar, Eventbrite, Convo, Bitbucket, Slack, Typeform, WebMerge, OneDrive, SalesforceIQ, Buffer, Contactually, NetSuite SRP (Service Resource Planning), Mailgun, WooCommerce, Flowdock, Todoist	FAQs Who are the main user groups of this service? Users of Marketo are marketers in SMEs and large companies. What are some applications this service is commonly used in tandem with? Marketo is used in tandem with CRM, email, eCommerce and analytics software. Does this service offer multi-user capability (e.g. teams)? No. What is this service generally used for? It is used for marketing automation, lead generation, social media marketing, email marketing. What platforms does this service support? This is web-based platform, including mobile apps for Android and iOS. Does this service offer an API? Marketo offers API ready to use. Does this service offer guides, tutorials and or customer support? Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars Does this service integrate with any other apps? It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.	FAQs Does this service integrate with any other apps? Integrations available: Salesforce, NetSuite, Microsoft Dynamics CRM, SugarCRM, Google AdWords, Eventbrite, PowerMTA, Olark, Eventbrite, ProjectManager.com, Google Analytics, Cisco WebEx, LinkedIn, ion interactive, Twitter, and more. Does this service offer multi-user capability (e.g. teams)? No. What are some applications this service is commonly used in tandem with? Pardot is most commonly used in tandem with CRM, email, and social media applications. What is this service generally used for? It is used for marketing analytics and lead management. Does this service offer guides, tutorials and or customer support? This service offers following support options: Webinars, FAQs, Knowledge Base, Online Support, Phone Support, Video Tutorials. Does this service offer an API? Yes, there is API offered. What platforms does this service support? This is a web-based suite. Who are the main user groups of this service? Main users of Pardot are marketers in SMEs and large enterprises.
Vendor Information Founded: - Based in: - Employees: - Likes: Followers: 76.7k	Vendor Information Founded: - Based in: San Mateo Employees: 1001-5000 Likes: Followers: 0	Vendor Information Founded: - Based in: Atlanta Employees: 1001-5000 Likes: Followers: 66.5k
Other Who uses Zapier Personal Freelance SMEs Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.	Other Who uses Marketo Startups SMEs Enterprises Desktop Platforms: Web App Mobile Platforms: iOS Languages: English, German, French, Japanese Regional Restrictions: No restrictions.	Other Who uses Pardot SMEs Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.