Compare Zapier vs ActiveCampaign vs Marketo

Zapier 1128 Marketing Automation	ActiveCampaign 9483 Marketing Automation	Marketo 349 Marketing Automation
View Listing	Try for Free	View Listing
Crozscore 92% what is this? User Happiness: 92% Press Buzz: 72% User Trend: no significant changes	Crozscore 92% what is this? User Happiness: 92% Press Buzz: 54% User Trend: interest falling	Crozscore 86% what is this? User Happiness: 80% Press Buzz: 59% User Trend: interest falling
view 4 more	view 4 more	view 5 more
About Zapier Zapier is an automation platform that moves between apps, creating workflows and automated tasks. The main goal of this service is increasing individual's or team's productivity by creating processes, so users can focus on their most important work. This is an integration platform, that triggers the previously defined action when a certain event happens. The trigger could be a received email, while the action could be moving the attachment to Dropbox, and alert in Slack, or SMS notifications. These automated tasks are named "Zaps". Zapier offers many features like task history, import/export via Google Sheets, dashboards, connected accounts, calendar synchs, zap templates, user community, and so on. It is possible to replay tasks depending on user's decisions, along with numerous seamless integrations with different apps. The pricing is flexible, so users can tailor it to their needs.	About ActiveCampaign ActiveCampaign's category-defining Customer Experience Automation (CXA) platform helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month. What can you do with ActiveCampaign? Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Use personal and behavioral data across all your customer touchpoints to automate truly personalized experiences. Close more deals faster with a flexible CRM that gives you a complete view of every customer, so you know exactly which leads to reach out to and how to win them over.	About Marketo Marketo is intuitive, quick, and easy to setup marketing automation software for small and medium businesses, as well as for global brands. It provides lead management, email marketing, consumer marketing, customer base marketing and mobile marketing solutions for companies in various industries. Marketo features drag and drop interface, that doesn't require special coding skills. This tool helps its users to gain and engage customers, measure results, and maximize marketing investment. Marketo's customers base includes many renowned multinational companies.
Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration	Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration	Features API Audience Targeting Batch Permissions & Access Brand Management Contact Management Contact Sharing Conversion Tracking Customer Management Data Export Data Import Email Integration External Integrations Lead Management Lead Scoring Marketing Automation Multi-User Notifications Password & Access Management Social-Media Integration
Summary Publically Share Apps Set Up Triggers and Actions Automatic "Zap" Running Ongoing Maintenance of All APIs Activity Dashboard Ongoing Sync Among Apps On/Off "Zap" Control Add 250+ Integrations to Apps Connected Accounts Management Online Zap Templates	Summary ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Use personal and behavioral data across all your customer touchpoints to automate truly personalized experiences. Close more deals faster with a flexible CRM that gives you a complete view of every customer, so you know exactly which leads to reach out to and how to win them over.	Summary Marketing automation B2B marketing & lead management Consumer engagement marketing Email & campaign management Budgets & marketing calendar Email marketing Inbound marketing Loyalty marketing Lead generation Event marketing
Pricing Free Forever Free Included in plan: Make two-step Zaps. Get help from our support team. Connect the tools you use most. For Work $20.00 1 user(s) / month Included in plan: Make Zaps with 3+ steps. Get priority support. Access all of our 750+ apps. Filter data for precise automation. One month free for paying annually. For Teams $250.00 1 user(s) / month Included in plan: Unlimited Zaps. All our premium features. Everyone’s Zaps on one bill.		Pricing Spark $895.00 1 user(s) / month Included in plan: 10,000 records Email marketing Customer engagement engine Commuication limits Lead management / nurture / score Event marketing and webinars Marketing calendar SEO Social boost CRM integration 5 sales insight users 5 marketing calendar users Standard $1,795.00 1 user(s) / month Included in plan: 10,000 records Includes all of spark, plus: A/B testing Advanced lead scoring Advanced dynamic content Progressive profiling for forms Extended integrations & API Marketing program analyzer Revenue cycle modeler Revenue analyzers 10 sales insight users (total) 5 marketing calendar users Select $3,195.00 1 user(s) / month Included in plan: 10,000 records Includes all of standard, plus: Advanced revenue analytics Advanced email analytics Time-series data warehouse Advanced custom reports Social sweepstakes and referrals Role-based permissions 20 sales insight users (total) 5 marketing calendar users
FAQs What platforms does this service support? Zapier is a web-based platform. Does this service offer multi-user capability (e.g. teams)? Yes, there is multi-user capability offered. Does this service offer an API? Yes, it offers an API. What is this service generally used for? It is used for automating workflows between applications. What are some applications this service is commonly used in tandem with? It is commonly used in tandem with Gmail, Dropbox, Mailchimp, Slack. Who are the main user groups of this service? Users of Zapier are Small Businesses, Marketers, Salespeople, Designers, Developers. Does this service offer guides, tutorials and or customer support? Support: Knowledge Base, Online Support, Support Documentation. Does this service integrate with any other apps? Zapier integrates with the following applications: Emma, Twitter, Wordpress, Xero, Redbooth, ActiveCampaign, SurveyMonkey, Producteev, BigCommerce, MailChimp, SugarCRM, Shopify, FreshBooks, UserVoice, Zendesk, Formstack, Base CRM, FreeAgent, SurveyGizmo, Desk.com, Zoho CRM, Basecamp, FogBugz, JIRA Software, Wrike, Zoho Creator, Zoho Invoice, Yammer, Highrise CRM, Recurly ®, HipChat, Dropbox, Podio, JotForm, QuickBase, Freshdesk, Pivotal Tracker, Smartsheet, Capsule, AWeber, Nimble, QuickBooks Online, GetResponse, HubSpot Marketing, GoToMeeting, GoToWebinar, SendGrid, Harvest, Infusionsoft, Salesforce Sales Cloud, Evernote, Microsoft OneNote, Help Scout, LeanKit, Pipedrive, GitHub, Insightly, Constant Contact, Asana, Twilio, Chargebee, 123ContactForm, Teamwork Projects, Trello, Microsoft Office 365, Box, G Suite, Google Drive, Toggl, Campaign Monitor, Wufoo, Unbounce, Cyfe, LinkedIn, Magento, Stripe, Square Point of Sale, Wunderlist, Nutshell CRM, Geckoboard, PayPal, Kanban Tool, Targetprocess, Knack, Facebook, Close.io, Mandrill, Streak, Intercom, Google Docs, Clio, Pingdom, Toodledo, Gravityforms, Google Calendar, Eventbrite, Convo, Bitbucket, Slack, Typeform, WebMerge, OneDrive, SalesforceIQ, Buffer, Contactually, NetSuite SRP (Service Resource Planning), Mailgun, WooCommerce, Flowdock, Todoist	FAQs No FAQs associated with this application.	FAQs Who are the main user groups of this service? Users of Marketo are marketers in SMEs and large companies. What are some applications this service is commonly used in tandem with? Marketo is used in tandem with CRM, email, eCommerce and analytics software. Does this service offer multi-user capability (e.g. teams)? No. What is this service generally used for? It is used for marketing automation, lead generation, social media marketing, email marketing. What platforms does this service support? This is web-based platform, including mobile apps for Android and iOS. Does this service offer an API? Marketo offers API ready to use. Does this service offer guides, tutorials and or customer support? Support offered: FAQs, Customer Community, Knowledge Base, Online Support, Phone Support, Video Tutorials, Webinars Does this service integrate with any other apps? It integrates with many apps, including: Salesforce, Microsoft Dynamics, Netsuite, Oracle, SugarCRM, Seamless Connections, Wordpress, LinkedIn, Facebook, Citrix GoTo Webinar, Magento, Eventbrite, NetSuite, SOAP API, Google AdWords, FunnelEnvy, Wistia, atEvent, Cvent, Hootsuite, etc.
Vendor Information Founded: - Based in: - Employees: - Likes: Followers: 76.7k	Vendor Information Founded: - Based in: - Employees: - Likes: Followers: 13.2k	Vendor Information Founded: - Based in: San Mateo Employees: 1001-5000 Likes: Followers: 0
Other Who uses Zapier Personal Freelance SMEs Enterprises Desktop Platforms: Web App Languages: English Regional Restrictions: No restrictions.	Other Who uses ActiveCampaign Personal Freelance Startups SMEs Agencies Enterprises Desktop Platforms: Web App Mobile Platforms: iOS Android Languages: English, Spanish, French, German, Portuguese, Czech, Hungarian, Indonesian, Italian, Polish, Russian, Slovenian, Danish, Finnish, Turkish, Vietnamese Regional Restrictions: No restrictions.	Other Who uses Marketo Startups SMEs Enterprises Desktop Platforms: Web App Mobile Platforms: iOS Languages: English, German, French, Japanese Regional Restrictions: No restrictions.