Compare YuMe vs DataXu

More Information More Information

Crozscore:

77%
what is this?
100%
44%
interest falling

Crozscore:

83%
what is this?
74%
45%
no significant changes
YuMe screenshot view 4 more DataXu screenshot view 2 more

Software Description:

The Yume marketplace includes a variety of professionally produced content across a range of Internet-connected devices. It is the provider of digital video brand advertising solutions, where each partner, prior to joining must meet the compliance with IAB standards.

The platform manages first-party data collected through SDKs, utilizing them in the production of the most effective digital brand advertising targeting. It is able to find and retarget the audience that is sufficiently brand receptive and is most likely to respond to brand messaging.

Yume takes into consideration all changes in consumer viewing behavior, redefining old-fashioned TV brand advertising by utilizing the science and digital technology. This is the solution that places focus on multi-screen video ads, trough its SDK, embedded into applications, video players, and consumer electronics, that runs seamlessly across various screens.

Software Description:

Dataxu is a demand-side platform (DTS) that increases the value that companies deliver to their customers, helps them target and engage the valuable audience, and delivers full effectiveness, efficiency, and satisfaction.

The platform is designed for publishers and marketing professionals that can utilize the data science to make their marketing efforts and profitable customer relationships more productive. The main purpose of Dataxu is to enable them to connect with real people via multiple
channels, attracting consumers’ attention at the right time.

The main advertising exchanges that Dataxu's clients can use are Connected TV, Addressable TV, Digital Video, Digital Out of Home, Native, Audio, Social, Display, and Mobile.

Features:

  • Forecasting
  • Brand Management
  • Notifications
  • External Integrations
  • API
  • Dashboard
  • Audience Targeting

Features:

  • Dashboard
  • Notifications
  • Data Import
  • Data Export
  • Data Visualization
  • Marketing Automation
  • External Integrations
  • Audience Targeting
  • Brand Management
  • API

Summary:

  • Scalable Video Ad Management

  • Video Ad Management with Audience Insights

  • Ad Visibility

  • Brand Safety

  • Cross-Screen Compatibility

  • Premium Publishers

  • Placement Quality

  • Interactive Ads

  • Audience Targeting

  • Analytics Optimization

Summary:

  • Audience-Based Buying

  • Always-On Optimization

  • Real-Time Reporting

  • Global Reach & Enterprise Scale

  • Granular Ad Targeting

  • Self-Serve Advanced TV

  • Fully-Integrated TouchPoint™ Ad Server

  • Enterprise Developer APIs

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of YuMe are brands and premium publishers.

  • What platforms does this service support?
  • Platform supported: Desktop devices, Connected TV, Android, IOS, Mobile Web, Windows Phone.

  • Does this service integrate with any other apps?
  • Yes.

  • Does this service offer an API?
  • YuMe offers API.

  • What is this service generally used for?
  • This service is generally used for digital video brand advertising.

FAQs:

    Does this service offer guides, tutorials and or customer support?
  • Support: Training, Webinars, Videos, and Email Support.

  • What is this service generally used for?
  • This service is generally used as demand-side advertising platform.

  • Does this service integrate with any other apps?
  • It integrates with Grapeshot, IBM's Digital Data Exchange Network, Adobe Omniture's Partner Ecosystem, and more.

  • What are some applications this service is commonly used in tandem with?
  • It is commonly used in tandem with data providers, ad verification, and ad serving applications.

  • Who are the main user groups of this service?
  • The main users of Dataxu are publishers, agencies, and brands.

  • Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer an API?
  • Yes, it offers an API.

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
-
Employees:
-
Likes:
Followers:

Other:

Who uses YuMe
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
Languages:
English, French, Spanish
Regional Restrictions:
No restrictions.

Other:

Who uses DataXu
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
English
Regional Restrictions:
No restrictions.
Back to top