Compare YuMe vs AppNexus vs Tapfiliate

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Crozscore:

77%
what is this?
100%
43%

Crozscore:

90%
what is this?
57%
interest rising

Crozscore:

84%
what is this?
93%
40%
interest rising
YuMe screenshot view 4 more AppNexus screenshot view 5 more Tapfiliate screenshot view 2 more

Software Description:

The Yume marketplace includes a variety of professionally produced content across a range of Internet-connected devices. It is the provider of digital video brand advertising solutions, where each partner, prior to joining must meet the compliance with IAB standards.

The platform manages first-party data collected through SDKs, utilizing them in the production of the most effective digital brand advertising targeting. It is able to find and retarget the audience that is sufficiently brand receptive and is most likely to respond to brand messaging.

Yume takes into consideration all changes in consumer viewing behavior, redefining old-fashioned TV brand advertising by utilizing the science and digital technology. This is the solution that places focus on multi-screen video ads, trough its SDK, embedded into applications, video players, and consumer electronics, that runs seamlessly across various screens.

Software Description:

The AppNexus enterprise technology platform utilizes data science and machine learning to acquire audience acquisition, engagement, and generate a revenue stream. It provides data management, optimization, and support for directly negotiated advertising.

Advertisers can make the most of this technology to automatically make purchases according to the number of views, while publishers can maximize monetization to its fullest potential. Benefits of this platform are: Controlled Bidding Process, Increased Buying Intelligence, Efficient Media Buying, and Custom Integrations.

Software Description:

Tapfiliate is affiliate marketing software that enables you to set up, manage and optimize your own affiliate marketing programs.

Whatever your use case is, be it tracking lead signups, product purchases, or subscription sign-ups - setting up with Tapfiliate is easy! After setting up the integration - which consists of copy/pasting the special Tapfiliate scripts to your website - you only need to create your affiliate program in the Tapfiliate platform.

Get started right away by creating your affiliate sign up page, setting up your affiliate domain, some automated emails to keep affiliates engaged, or even bonus goals to keep them incentivized. Make sure to upload marketing materials to your affiliate program, too - then just sit back and watch your affiliate program grow.

Affiliate marketing enables consumers, advertisers and content creators to benefit mutually. Recruiting your own affiliates, either by approaching them or asking your own clients to become affiliates also ensures that those promoting your business are people who actually know and believe in your business.

Growing your business with your loyal team of affiliates is effective because of the added human touch. What better way to advertise your product or service than through the power of people?

Features:

  • Forecasting
  • Brand Management
  • Notifications
  • External Integrations
  • API
  • Dashboard
  • Audience Targeting

Features:

  • BitCoin
  • Marketing Automation
  • Budgeting
  • Notifications
  • Password & Access Management
  • Audience Targeting
  • Dashboard
  • External Integrations
  • API

Features:

  • Multi-User
  • Data Export
  • PayPal
  • Stripe
  • Dashboard
  • Analytics
  • API
  • Lead Management
  • Social-Media Integration

Summary:

  • Scalable Video Ad Management

  • Video Ad Management with Audience Insights

  • Ad Visibility

  • Brand Safety

  • Cross-Screen Compatibility

  • Premium Publishers

  • Placement Quality

  • Interactive Ads

  • Audience Targeting

  • Analytics Optimization

Summary:

  • Programmable Bidding

  • Bid Stream

  • Real-Time Signals & Analytics

  • Impression Logs

  • Segment Activation Services

  • Viewable Performance Tools

  • Data Marketplace

  • PreBid Enterprise Solution

  • Viewable Deals

  • Video

Summary:

  • Track affiliate sales

  • Track referrals

  • Create your own affiliate program

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Online Support, Phone Support.

  • Who are the main user groups of this service?
  • Main users of YuMe are brands and premium publishers.

  • What platforms does this service support?
  • Platform supported: Desktop devices, Connected TV, Android, IOS, Mobile Web, Windows Phone.

  • Does this service integrate with any other apps?
  • Yes.

  • Does this service offer an API?
  • YuMe offers API.

  • What is this service generally used for?
  • This service is generally used for digital video brand advertising.

FAQs:

    Does this service offer multi-user capability (e.g. teams)?
  • No.

  • What is this service generally used for?
  • This service is generally used as a programmable DSP in the media buying industry.

  • What platforms does this service support?
  • AppNexus is a web-based software.

  • Does this service offer an API?
  • Yes, it offers API.

  • Who are the main user groups of this service?
  • Users of AppNexus are media buyers and publishers.

  • Does this service offer guides, tutorials and or customer support?
  • Support: Knowledge Base, Phone Support, Email Support.

  • Does this service integrate with any other apps?
  • It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.

FAQs:

    What is this service generally used for?
  • Tapfiliate is used to set up affiliate marketing programs.

  • Does this service integrate with any other apps?
  • Yes! Tapfiliate integrates with multiple websites and apps.

  • What are some applications this service is commonly used in tandem with?
  • Some of the most popular integrations with Tapfiliate are Shopify, Stripe, Squarespace, Wix, and MoonClerk.

  • Who are the main user groups of this service?
    • SaaS providers
    • Webshop owners *Those generating business leads
  • Does this service offer multi-user capability (e.g. teams)?
  • Yes, on the Pro plan and up.

  • Does this service offer an API?
  • Yes.

  • Does this service offer guides, tutorials and or customer support?
  • Yes. Chat support is always available during weekdays. An extensive knowledge base and library of technical guides are also available.

Publisher:

Founded:
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Based in:
-
Employees:
-
Likes:
Followers:

Publisher:

Founded:
-
Based in:
New York
Employees:
1001-5000
Likes:
Followers:

Publisher:

Founded:
2014
Based in:
Amsterdam
Employees:
2-10
Likes:
Followers:

Other:

Who uses YuMe
  • SMEs
  • Enterprises
Desktop Platforms:
  • Web App
  • Windows
Mobile Platforms:
  • iOS
  • Android
Languages:
English, French, Spanish
Regional Restrictions:
No restrictions.

Other:

Who uses AppNexus
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Mobile Platforms:
  • iOS
  • Android
Languages:
English
Regional Restrictions:
No restrictions.

Other:

Who uses Tapfiliate
  • Personal
  • Freelance
  • Startups
  • SMEs
  • Agencies
  • Enterprises
Desktop Platforms:
  • Web App
Languages:
German, English, French, Spanish, Dutch, Portuguese
Regional Restrictions:
No restrictions.
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